Author: Brian Bowman

Five Keys To Achieving Positive Return On Advertising Spend With Facebook

Posted on by Brian Bowman

Five Keys To Achieving Positive Return On Advertising Spend With Facebook. As seen on Forbes, read the original article here.

Facebook Advertising Spend

Achieving a positive return on Facebook advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish. But it is possible with the right approach.

My company has spent over $200 million on high-performing Facebook campaigns for companies across multiple direct responses, mobile and lead generation verticals. The following are our five best practices to increase ROAS for high-scale Facebook advertising campaigns.

1. Start With Heavy Creative Testing

Heavy, constant creative testing is necessary to uncover winning ads that significantly improve ROAS. Using high-performing creative can increase ROAS by 200% or more. For our direct response advertisers spending over $50,000 per month, new ad designs typically have a 5% chance of significantly outperforming top-performing ads in terms of ROAS. This means large direct response advertisers are testing hundreds of ad creatives and must deliver a constant supply of fresh creative concepts to avoid ad fatigue and maintain positive ROAS at scale. Your best-performing ad creatives may have a lifespan of fewer than 30 days. So you’ll need to continue your creative testing to produce wins that offset performance degradation that happens naturally as creative fatigues.

advertising spend

 2. Know Your Early Metrics (KPIs)

Knowing and monitoring your metrics limits wasteful spend. Maintain high ROAS through heavy creative testing with many creative variations. You can use software to automate which ads to pause and which ads to scale the media spend. There are early signs of a promising creative. Such as identifying a user event that occurs before a purchase (i.e., completing an app tutorial).  As a result, helps advertisers make decisions before ROAS is fully understood.

Once a promising creative has been identified, additional Facebook advertising spend is required to measure ROAS at a higher scale. Depending on the average cost per paying user, it’s generally safe to measure ROAS for a creative after $200 in ad spend.

It’s important to understand how revenue and ROAS cohorts age over time. For instance, many gaming companies measure ROAS on day seven of the cohort, then use that day’s ROAS to predict lifetime value (LTV) over 12 to 18 months. In this scenario, revenue and ROAS are fully mature seven days after ad spend, so it’s critical to understand target KPIs for ROAS each day up to day seven.

If ROAS appears poor at day three or five, this could signal an opportunity to pause an ad that likely won’t meet day seven ROAS targets. Pausing early limits ad spend from underperforming creative. For any ads showing strong ROAS, advertisers can then scale these ads to new audiences quickly and determine whether performance holds up at scale or if metrics fall apart due to a false positive winner.

advertising spend

3. Automate Your Rules

Marketing automation tools allow performance advertisers to set and manage campaign logic (if I spend more than $10 without an install, pause the ad, etc.). Automating campaign rules allows you to monitor ads around the clock, and quickly scale winners while avoiding spending wasteful money on low-performing creatives. Automation technology makes thousands of decisions dynamically to accelerate winning ads while suppressing poor performers. Once you have historical data to determine early ROAS indicators, set rules for each day or use AI-powered, machine learning to automate decisions and scale campaigns.

advertising spend

4. Expand Reach

Facebook has robust data on its two billion users and can place users into a propensity to pay bands through lookalike audiences. Provide Facebook a list of your highest value users. The company will convert that “seed audience” into a series of lookalike audiences that behave similarly and provide similar revenue. These users are likely to be interested in your business, app or products. As a result, will often purchase at a high rate because they’re similar to your highest value users.

By targeting lookalike audiences, Facebook can narrow an ad’s reach to the best-quality users based on attributes you specify. In fact, the quality of Facebook lookalike audiences is getting better as Facebook analyzes spend and determines who is most likely to purchase your product or service and continue to do so over a long period of time. Additionally, spend per transaction is likely to get more efficient as Facebook’s algorithms learn which users and creative are more likely to convert.

By giving Facebook more control in determining where to place the ad, the ad format and who sees the ad, Facebook can efficiently expand reach to your audience and optimize campaigns. If you are using Facebook for mobile app acquisition, we recommend using app event optimization bidding techniques coupled with auto placements target users likely to install and also make a purchase. Doing so will increase the LTV, average revenue per user and ROAS.

5. Get Back To Creative Testing

Even when you find a big win from creative testing, it will eventually reach maximum saturation and fatigue. This happens when an ad’s target audience sees the same ad too many times. For example, when the frequency exceeds three views per person. When this happens, your ad click-through rate (CTR) will drop as the frequency rate increases. You’ll then know it’s time to start the testing process again. Even if your ad’s CTR is declining, you should start with an existing creative. Because the ad can still be optimized through variations and improve performance by 20 to 30%.

Achieving and maintaining ROAS is important for performance advertisers, and it’s doable with frequent creative testing. Advertisers should start by closely monitoring early metrics to avoid wasteful advertising spend. The rules should be automated to scale winning creatives. Using lookalike audiences with demographics targeting allows Facebook to find high-quality users and expand reach. Creative testing is absolutely required to maintain ROAS at scale, and it never stops. But, the results will be worth the continual campaign and creative management.

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3 Simple Ways to Improve Your Ad Copy for Facebook Advertising

Posted on by Brian Bowman

When scrolling through posts and ads on Facebook feeds, visuals are the first thing users notice. Visuals will help users decide if they want to stop and pay further attention to Facebook advertising or continue scrolling through their friends’ content. However, it’s ad copy that may ultimately determine if users take action.

 

Ad Copy for Facebook Advertising

 

Based on our data, visuals (images and videos) are the most important element in Facebook advertising. In fact, they are responsible for 75% to 90% of an ad’s performance. Before thinking about testing copy, advertisers should first find high-performing images by testing 10 -15 initial concepts. Once a winning image or video has been identified, advertisers can further increase an ad’s performance by 15% to 20% by testing image copy.

Image copy refers to the text placed over an image or video, it’s not the copy placed in Facebook’s description, CTA or headline fields. An image copy is important because it’s the first message that Facebook users will read and pay attention to when navigating through their Facebook feeds.

Joanna Wiebe from Copy Hackers said,

“The Ad image may get their attention. But the Ad copy closes ‘em.”  

Our team at Consumer Acquisition has found 3 simple ways to improve your ad copy for Facebook advertising and ensure that it compels users to take the desired action.

Ask a Question

A statement has the ability to make people feel like they’re being talked at or lectured. It’s one-way communication. When you ask a question, you’re inviting users to be part of the conversation. It’s a much more engaging way of communicating a message. Next time you find yourself making a statement in your copy, try rephrasing it as a question. For example instead of writing: “Conquer the Restaurant Empire,” you could try, “Can You Conquer the Restaurant Empire?”

ad copy

 

Challenge the Audience

Another way to make your copy irresistible is to challenge the user to prove something or take an action. This works because most humans enjoy a good challenge, to prove others and to prove themselves. Like asking a question, challenging users includes and engages them in the communication process. You can challenge the user by asking a question such as: “Can you count how many legs in the image?”, or with a sentence like: “Prove you can pass this level.”

ad copy

   

Use Power Language

Finally, we have found that there are certain words and phrases we refer to as power language that perform well across accounts. Power language is a language that conveys either social proof, incites mystery, or offers a reward. For example:  “Best New App,” “Top-Ranked,” “Most Addictive” incite mystery and social proof. “Win,” “Get” and “Free” offer users a reward.  Language such as  “downloaded 1 million times” or  “5 million users loves this app” validates the product and incites mystery. Once users see messages like these, they are curious to see for themselves what the excitement is about.

ad copy

 

Writing exciting and engaging copy all the time is challenging. However, if you follow these simple steps as guidelines for all your writing, you can ensure your copy will never fall flat or boring. These tips can also significantly improve your ad’s performance and increase your mobile app installs or your Facebook Advertising objective.

To make it easier for advertisers to develop and test fresh creative concepts and variations of existing concepts for images, videos, and ad copy, we’ve created a Creative Studio for Facebook advertisers. In our studio, advertisers submit short creative briefs explaining their goals, objectives, and creative instructions. They receive creatives from our network of global designers and video editors, choose the creatives they want to run, and pay based on the creative’s performance. 

Alex Tikhman, Executive Vice President of Monclarity said,  

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, Creative Studio, and highly efficient AdRules Platform have yielded our most rapid high-quality new user growth. This team knows how to scale Facebook and generate creative at scale!”

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Facebook Advertising Testing: Image Layout & Grids

Posted on by Brian Bowman

The Consumer Acquisition team has produced 250k of Facebook Advertising for clients across multiple verticals and spent over $200 million in many high-performing campaigns. Based on that experience we know visuals are responsible for over 75% of an ad’s performance. Refer to our post Image Matters: Testing Professional vs UGC Images to learn what types of Facebook Advertising testing you can run to find what images are effective at engaging users and producing ROAS. Learn ways to optimize an existing creative and produce new concepts by changing a creative’s layout.

Facebook Advertising Testing

Once you have found several effective images, you will still need to produce creatives to maintain your campaign’s financial objectives. These Ads will start to decrease in performance with the increase in audience reach and spend. However, there is no need to start from zero when you notice your Ads’ performance decreasing. There are simple ways to optimize an existing creative once its performance starts to wane. Below we’ve outlined how to produce new concepts by changing a creative’s layout.  For a complete list of creative Ad elements, you can test, refer to our white paper Creative Ideas for Facebook Advertisers.

Concepts: Different Layouts

The simplest and easiest way to create new concepts based on an existing high-performing Ad is to keep the winning elements the same but change the layout of the design. You can test moving elements around from top to bottom, left to right. You can also test adding a second, third winning image. We highly recommend adding a text header that tells the story of the site or app within 6 words or less. See some examples below.

facebook advertising testing

Concepts: Different Grids

Another simple way to produce new concepts from an existing winning concept is to divide the image(s) into grids. If you are selling products, you can showcase them in different grids. You can also test by placing images side by side, split the screen into grids of 2×2, 3×4, 4×4, or with ½ x ½. See some examples below.Facebook Advertising Testing

Facebook Advertising Testing with Creative Studio

To make it easier for Facebook advertisers to develop and test fresh creative concepts and variations of existing concepts for images, videos, and ad copy, we’ve created a studio for Facebook Creatives. In our Creative Studio, advertisers submit short creative briefs explaining their goals, objectives, and creative instructions. They receive creatives from our network of global designers and video editors. Finally, choosing the creatives they want to run and pay based on the creative’s performance. 

Jason Lin, CMO of Filld said, “Consumer Acquisition ramped up spend within the first few weeks and capped out our daily budget while reducing our CPA by 42% within 90 days. Their Creative Studio allowed us to rapidly test new creative (images and videos) with various copy messaging. At the same time, we continued to drive new customers to our platform even when we increased spend by eleven times from month 1 to month 3. They’ve transformed our business and marketing approach, and we recommend them to anyone looking to properly scale their Facebook user acquisition.”

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Ad Copy Services Now Available to Facebook Advertisers within the Creative Studio

Posted on by Brian Bowman

Consumer Acquisition expands services further, becomes the only Facebook Marketing Partner providing ad copy services along with images and videos.

SAN FRANCISCO, Calif. – September 6, 2017

Ad Copy Services

Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end user acquisition platform, today announced the expansion of Ad Copy services within its proprietary Creative Studio that delivers creative at scale to Facebook advertisers. With today’s news, Consumer Acquisition becomes the only Facebook Marketing Partner to offer a complete suite of services for advertisers. So advertisers can dynamically source videos, images, and ad copy in a pay-per-performance marketplace.

 

Brian Bowman, CEO of Consumer Acquisition, said: “Expanding our offering to include Ad Copy is significant for advertisers because of the constant need to test hundreds of ad creatives to drive optimal performance on campaigns. Each creative brief that advertisers submit is reviewed by our services team and they work with experienced user acquisition managers for feedback and creative input. Given that we’ve spent over $200 million in Facebook ads across many categories, and we’re constantly being challenged by new businesses, new creative concepts, and models, we have experience in what it takes to develop successful creatives that we bring to advertisers.”

For Glu’s Design Home App, Consumer Acquisition increased return on advertising spend (ROAS) by 70% from month 4 to 5, while spending 7 figures per month. Dasha Chipchay, User Acquisition Manager of Glu, said: “Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested multiple variations of new interior design video concepts. They also efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”

 

Creative Studio Overview

  • Creative innovation at scale with access to a global network of designers and editors.
  • Write a creative brief or collaborate with our free concierge service for brief writing and designer management.
  • Review creatives from our worldwide network of creative talent and chose which creatives to launch.
  • Automatic identification of poor ad performance with recommended new ad launches.
  • Free advanced reporting enhances the capabilities of Facebook’s Ad Manager and Power Editor. Also, both have rolled-up data across creatives and drill-down ability to uncover meaningful insights.

ad copy services

About Consumer Acquisition

Founded in 2013, Consumer Acquisition is a badged Facebook and Instagram Marketing Partner that offers the world’s first end-to-end user acquisition platform with a Creative Studio, AI-powered automation, and action-based reporting for Facebook Advertisers. The company has acquired over 75 million app installs and leads for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell, and many others. Solutions include Creative Studio, AdRules 30-day free trial, and FREE reporting to enhance Facebook’s native tools capabilities. For more information, visit www.consumeracquisition.com.

Facebook® is a registered trademark of Facebook, Inc.

Facebook Advertising Testing: Image Copy and Calls to Action

Posted on by Brian Bowman

Strong visuals capture Facebook and Instagram’s audience’s attention, but a strong image copy will help users decide if they want to click the ad or not.

 

Image Copy and Calls to Action

 

Image copy communicates your product’s message and value proposition, and it compels users to take action. If your copy is weak and does not engage users, your ad will fail at producing ROAS. In building over 250,000 ads, and spending over $200,000,000 in Instagram and Facebook advertising, we’ve learned what kind of language drives engagement, and what type of image copy tests you can run to increase your campaign’s performance.

There are several tests used to improve your image copy instantly. First of all, asking a question can produce better results than stating facts or benefits. Furthermore, when you ask a question, users feel like they are part of a two-way conversation. They are most likely to pay attention to your ad and take action. Finally, if you are stating facts and benefits in your copy, you can try changing the sentence to a question. Then, see if it produces better results.

Another proven way to drive engagement and improve your ad’s performance is to include strong words like free, win, new, best, top, or #1 in your call to action. These words automatically capture the user’s attention. See some examples below.

Facebook Advertising, Image Copy Testing, Facebook Testing

Beyond language, you can try several things with your image copy to improve performance. You can test font size, angle, treatment, and color: bright colors vs neutral colors. If you are using a banner for your copy, you can test different shapes and different colors. In addition, image copy placement is another test you can run. For instance, by moving it around from top to bottom, right to left, and even centering it. When testing image copy, text should never take more than 20% of the space in your image. See some examples below.

Facebook Advertising, Facebook Testing, Image Copy Testing

 

Creative Studio

We have created a marketplace for Facebook Creatives. This will make it easier for advertisers. They can develop and test fresh creative concepts and variations of existing concepts for images, videos, and ad copy. In our Creative Studio, advertisers submit short creative briefs explaining their goals, objectives, and creative instructions. They receive creatives from our network of global designers and video editors, choose the creatives they want to run, and pay based on the creative’s performance. 

Our clients are satisfied with our creative testing. John Parides from Glu, “Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. They continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. This team knows Facebook and how to fight off creative and audience fatigue.”

Facebook Advertising Testing: Professional Photos vs User-Generated Content (UGC)

Posted on by Brian Bowman

In producing over 250k in Facebook Advertising for clients across multiple industries, and spending over $200 million in many high-performing campaigns, we’ve learned that visuals are critical to your campaigns’ success. Hence, images are the basis upon which other creative elements are built. Also, they are responsible for over 75% of an ad’s performance. Furthermore, if you are advertising on Facebook, your ad will be competing for attention with users’ friends’ and family’s posts as well as other content that an audience will find highly interesting. As a result, to attract your audience’s attention, select a compelling and attractive image that looks like its user-generated content (UGC).

 

User-Generated Content (UGC)

 

First of all, finding images that will not only attract your audience’s attention but also produce a high return on investment (ROAS) can be a challenging task. Because 95% to 97% of Facebook ads will fail, heavy creative testing is imperative to find a strong image. And, to facilitate finding compelling images, we’ve outlined and provided examples of some types of images you can start testing. Consequently, these include stock photos vs user-generated content (UGC) and background images.

User-Generated Images and Videos

In addition, the majority of pictures and videos seen on Facebook are user-generated photos or videos created by Facebook users themselves and shared by friends and family. Because of this, you can try using user-generated images for your Facebook campaigns. As a result, these types of images look natural within a user’s Facebook news feed and they tend to perform well.

Degrade Quality of Stock Photos

While stock photography tends to stand out and look too perfect — or too much like an advertisement. But, if you can’t access user-generated content (UGC) or don’t have the resources to produce them yourself, try degrading the quality of stock photography or videos to make them look user-generated. Below see some examples.

user-generated content (UGC)

Background Images

Background images are another type of visual testing you can run. For example, if you have selected to include elements in the foreground of your creative, you can easily switch the background image to further increase your ad’s performance.

Vibrant Colors

In addition, you can try to catch the viewer’s attention by testing vibrant, eye-catching colors like orange, red, yellow, and bright green. You can also test and compare the performance of vibrant colors versus complementary colors. And, even include your brand’s colors vs other colors. See some examples of background image testing below.

user-generated content (UGC)

Final Thoughts About User-Generated Content (UGC)

 

To make it easier for advertisers to develop and test fresh creative concepts and variations of existing concepts for images, videos, and ad copy, we’ve created a Studio for Facebook Creatives. In our Creative Studio, advertisers submit short creative briefs explaining their goals, objectives, and creative instructions. In addition, they receive creatives from our network of global designers and video editors. Finally, they choose the creatives they want to run and pay based on the creative’s performance. 

In conclusion, our clients are happy with the results they are getting from our Creative Studio. Quentin Lacornerie, Sr. Business Analyst at Ever, said:

“Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested new images and videos. It’s a pleasure to work with them and we love their creative capabilities. We recommend them to anyone looking to scale their Facebook user acquisition.”

 

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Facebook Advertising Testing Basics: Concepts vs Variations

Posted on by Brian Bowman

A high-performing Facebook advertising creative has the ability to greatly impact your campaign’s performance. In addition, a strong creative can increase your return on ad spend by 200%. It can also help you achieve your financial goals. Finding a winning creative, however, is not an easy task because 95% to 97% of creatives will fail at meeting your ROAS goals. As a result, heavy creative testing is necessary to reach winning combinations that sustain high ROAS. Hence, there are several variables that make a good creative: image, layout, image copy, size, calls to action, and more. So, when testing creatives, there are two main approaches: new concepts vs variations.

 

Concepts vs Variations

Concepts

Developing new concepts refers to the testing of brand new designs, not based on existing compositions. And, when testing different concepts, you are testing different layouts, designs, elements, and ideas. So, the winning new concepts will become the drivers of your campaign’s performance because once you have a winning concept, you can scale it rapidly and then create variations. As a result, try to focus on concept testing when you’re starting a campaign, and don’t have data on what works and doesn’t. Also, you should test new concepts when your existing ads’ performance starts to fatigue. We recommend you start testing 8-10 different concepts before you test anything else. Below, see examples of concept testing.

Variations

Concepts vs Variations: Facebook Advertising, Facebook Testing

Developing variations refers to testing different versions of a winning concept. So, once you have tested your initial 8-10 concepts and found what works or doesn’t work, you can start testing variations of winning concepts. Also, variation testing can further increase your campaign’s performance by keeping a version of your winning concepts alive longer. Variations might include changes in color, image, video length, video/image size, layout, and more. In addition, when testing variations, you should test them separately to make sure you can reach a clear conclusion and identify the winning factor. Below, see examples of variation testing.

Concepts vs Variations: Facebook Advertising, Facebook Testing, Concept Testing

Constant creative testing is imperative to maintain ROAS at scale and to continue to meet your campaign’s goals. But, even when you’ve found a high-performing creative that meets your objectives, it will eventually fatigue and decrease in performance. And, depending on your spend velocity, an ad’s lifespan can be 1-2 weeks to a couple of months, so it’s necessary to constantly test new creatives to identify new high-performing concepts you can scale before your ads’ performance wanes.

Creative Studio

To make it easier for advertisers, we created a studio for Facebook Creatives. Now they can develop and test fresh creative concepts and variations of existing concepts for images, videos, and ad copy. In our Creative Studio, advertisers submit short creative briefs explaining their goals, objectives, and creative instructions. They receive creatives from our network of global designers and video editors, choose the creatives they want to run, and pay based on the creative’s performance. 

Does it work? For Glu’s Design Home App, we increased the return on advertising spend (ROAS) by 70% from month 4 to 5, while spending 7 figures per month. Dasha Chipchay, User Acquisition Manager of Glu, said: “Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested multiple variations of new interior design video concepts and efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”

What Really Drives Facebook Advertising Click-Through Rates?

Posted on by Brian Bowman

Facebook Advertising Campaigns are complex, and there are many variables that you need to optimize to reach a winning ad that drives high click-through rates (CTR) while meeting your financial objectives. There are visuals, calls-to-action, ad copy, headline, description, audiences, bidding options, and more to select. Producing high-performing ads requires several decisions. Not all creative elements are created equally. Some elements are built upon others, while other elements act as the foundation of Facebook campaigns. These elements are visuals.  

 

Click-Through Rates

click through rates

Visuals

In building and running over $260 million in Facebook advertising for clients across multiple industries, we’ve learned that visuals, both images, and videos, are critical to your campaigns’ success. Images are responsible for over 75% of ad performance, so this is the first area to focus on.  If you are advertising on Facebook, your ad will appear in between posts from friends and other content which is highly interesting to the audience. So gaining attention will require excellent creative.

Testing

The process of identifying the optimal images that will attract engagement and CTR begins, not surprisingly, with testing. We recommend initial testing of 10-15 images against one audience. To achieve a positive relevance score and low CPM, you should strive to achieve a CTR & 1%. Don’t worry about ad copy or other creative elements. Keep the ad copy the same for each image tested, so you’re testing only one variable at a time. Avoid complications by testing multiple variables, so you don’t waste a lot of time and money. Getting the right image is enough of a challenge. Only after you have a winning image, will you want to test the copy and other elements. As a result, you will drive an additional 10-25% of an ad’s performance.

To make it easier for advertisers to develop and test fresh creative concepts, we’ve created a marketplace for Facebook Creatives. In our Creative Studio, advertisers submit short creative briefs explaining their goals, objectives and creative instructions. They receive creatives from our network of global designers and video editors, choose the creatives they want to run, and pay based on the creative’s performance.

 

About Consumer Acquisition

Founded in 2013, Consumer Acquisition is a badged Facebook and Instagram Marketing Partner that offers the world’s first end-to-end user acquisition platform with a Creative Studio, AI-powered automation, and action-based reporting for Facebook Advertisers. The company has acquired over 75 million app installs and leads for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell, and many others. Solutions include Creative Studio, AdRules 30-day free trial and FREE reporting to enhance Facebook’s native tools capabilities. For more information, visit  www.consumeracquisition.com.

 

Facebook Names Consumer Acquisition a Creative Platform Partner

Posted on by Brian Bowman

ConsumerAcquisition.com announced its acceptance as a Facebook Creative Platform partner. Facebook has recognized Consumer Acquisition as both an Ad Tech partner and Creative Platform partner making it their only partner to offer an end-to-end solution for Facebook user acquisition.

 

SAN FRANCISCO, Calif. – August 15, 2017

 

Creative Platform Partner

Brian Bowman, CEO of Consumer Acquisition, said: “Many of today’s Facebook advertisers use in-house design resources for their Facebook ads, and find those teams are either too busy producing assets for games and apps or are not good at creating Facebook ads that perform well. They end up creating poor-performing creative. Or, they don’t have enough bandwidth to develop the volume of creative needed to maintain profitable advertising at scale. Our Creative Studio offers a global network of experienced designers and video editors to help companies scale the volume and quality of their Facebook advertising.”

Consumer Acquisition’s pay-for-performance Creative Studio is designed to deliver creative innovation and testing at scale for Facebook and Instagram advertisers. After submitting a creative brief, advertisers can choose the creatives they like, pay only for performance and launch on Facebook with a single button click.  

The Creative Studio is powered by AdRules, our self-service Facebook ad platform. It helps advertisers effortlessly manage Facebook ads by identifying creative fatigue and making recommendations for new ad launches based on top creative, ad copy, and audiences.

Adam Zbar, CEO of Sun Basket

“Consumer Acquisition delivered outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Their passion for creative testing, use of the Creative Studio, and attention to metrics drove profitability. The quality of work reflects their experience and expertise in Facebook advertising. I highly recommend these guys.”

Michael Buhr, CEO of Filld

“Consumer Acquisition ramped up spend within the first few weeks and capped out our daily budget while reducing our CPA by 42% within 90 days. Their Creative Studio allowed us to rapidly test new creative (images and videos) with various copy messaging while continuing to drive new customers to our platform even when we increased spend by eleven times from month 1 to month 3. They’ve transformed our business and marketing approach, and we recommend them to anyone looking to properly scale their Facebook user acquisition”.

Quentin Lacornerie, Sr. Business Analyst at Ever

“Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested new images and videos. It’s a pleasure to work with them and we love their creative capabilities. We recommend them to anyone looking to scale their Facebook user acquisition.”

Alex Tikhman, EVP of MONCLARITY

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, Creative Studio, and highly efficient AdRules Platform have yielded our most rapid high-quality new user growth. This team knows how to scale Facebook and generate creative at scale!”

 

About Consumer Acquisition

Founded in 2013, Consumer Acquisition is a badged Facebook and Instagram Marketing Partner that offers the world’s first end-to-end user acquisition platform with a Creative Studio, AI-powered automation, and action-based reporting for Facebook Advertisers. The company has acquired over 75 million app installs and leads. App Installs and leads for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell, and many others. Solutions include Creative Studio, AdRules 30-day free trial, and FREE reporting to enhance Facebook’s native tools capabilities. For more information, visit www.consumeracquisition.com.

 

Facebook® is a registered trademark of Facebook, Inc.

Media Contact:

Kate Pietrelli for Consumer Acquisition

Press@ConsumerAcquisition.com

 

 

Glu Mobile’s’ Design Home app Increases ROAS By 70% with Consumer Acquisition’s Creative Studio

Posted on by Brian Bowman

Glu, a leading global developer of 3D freemium mobile games, hired Consumer Acquisition to assist in developing new and innovative creative concepts for effective Instagram & Facebook advertising. Also, this was to gain worldwide mass distribution of their new interior design game Design Home. As a result, Leveraging Consumer Acquisition’s Creative Studio platform, Design Home was able to increase its ROAS by 70% on a 7-figure spend.

 

Glu Mobiles’ Design Home

 

Creative Studio

Consumer Acquisition, a Facebook & Instagram partner and the only end-to-end user acquisition solution, designed the Creative Studio to assist Advertisers like Glu to produce and test effective Facebook creatives at scale. In addition, The Creative Studio, which recently became available to all Facebook Advertisers, offers access to a global network of experienced designers and video editors specialized in Facebook advertising. And, it’s based on a pay-per-performance model.

design home ads

Most noteworthy, Glu was one of the first advertisers to experience the benefits of the Creative Studio. First, to get started in the studio, creative briefs were provided detailing Design Home’s target market, creative testing history, and available assets. And, once the creative brief was live, designers and video editors worked up over 40 video concepts for Design Home to review and test. Finally, as a result of our aggressive creative testing, our team achieved several winning concepts. 

First of all, we started early concept testing with some assumptions and not a lot of data. Because of this, our early ads were naturally some of the lowest-performing ads. Hence, empty rooms showed side-by-side decorated rooms that included emojis and hands to make the ads eye-catching. But, none of these ads performed well. See some examples below.

design home ads

Once we identified the winning concept, and our team submitted new briefs requesting variations of this concept. In addition, variation requests included changes in video length, scene order, and image selection. Also, included were the copy, banner color, calls to action, text color, font treatment, and more. Finally, through the studio, over 150 variations were tested to find new combinations that would allow Design Home to scale and radically increase their ROAS and sustain high spend.

High-performing Facebook Advertising

As with Design Home, high-performing Facebook advertising campaigns require a considerable investment in creative development. In addition, choosing the right visuals offer advertisers the best chance at achieving campaign performance goals. But, only 5% of ad creatives are effective at converting installs to meet advertiser’s financial objectives. And, oftentimes it’s hard requiring a lot of testing to get to a winning combination. Consequently, advertisers must constantly test a high volume of ad creatives to drive optimal campaign performance.

Consumer Acquisition’s Pay-for-Performance Creative Studio empowers Facebook and Instagram advertisers to fight creative fatigue with scaled creative production and innovation. Also, advertisers can rapidly deploy and test new ad concepts. As a result, this enables quick identification of high-performing creatives that drive user acquisition and revenue growth.  

 

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Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

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