Who doesn’t want better performance from their Facebook advertising dollars? There are many variables to take into account when you run advertising on Facebook. What image you use, what bid option to select, and who to target are just a few of the many things that can impact how your ad performs. In turn, it affects how much ROI you see. As a result, trying to optimize all of these pieces at the same time can be very challenging and cost you a significant amount of money. So, identifying one piece and focusing on Facebook ad testing can really help you squeeze out more efficiency from your ads and learn faster.
Increase Profits From Facebook Ad Testing
Challenging Your Headline
A/B testing Facebook advertising headlines can increase your profit by 40% or more. Also, challenging your current headline with something new and different can help boost your performance. It’s quick to set up, by simply creating a clone of the ad and changing the headline to a new one. As a result, you may be able to increase CTRs 10-50%, lower CPCs. In turn, you will achieve a lower cost per app installs.
Facebook Ad Testing
We are continually running Facebook ad testing on headlines in the campaigns we manage. The user acquisition success rate is less than 20% but some help takes our performance to the next level. With one of my clients, I recently challenged a long-running headline that was 78 characters long and a fragmented sentence. I replaced it with a shorter, 31 characters long, more playful message that mimics what an average person would post on FB. The new shorter playful message had a 32% increase in CTR and CPC dropped by 18!
No matter how much of a lift in CTR or how much of a decrease in CPC, any improvement moves performance in the right direction. Pile up a bunch of small wins and in no time, you’ll start seeing it impact the whole account. Now it’s your turn, kick your Facebook advertising up a notch.