A Creative-First Approach To Profitable Social Advertising
2006 – 2013
Brian Bowman (CEO), Tom Young (CMO) and Brian Kanaga (CTO) began working together and would go on to manage over $250,000,000 in profitable ad spend across Google, Facebook and Bing.
2013
Consumer Acquisition was founded as a Facebook fully-managed agency in April by Brian. Then, Tom joined him in June to help scale the business.
2014
We developed an unbeatable creative and bidding process for Facebook & Instagram mobile app advertising. Then, lead generators while driving millions of leads and installs for top-ranked games and mobile apps.
2015
With an unbeatable process and a dissatisfaction with leading Facebook bid management technologies, we hired Brian Kanaga (CTO) to build the ideal Facebook advertising platform for mobile app installs.
2016
Consumer Acquisition transforms into a social ad technology company with the launch of AdRules.
The AdRules self-service platform offers simple and powerful workflow automation that reduces manual tasks while following Facebook’s best practices. While also operating across desktop and mobile devices.
Consumer Acquisition selected as a Facebook Marketing Partner with an Ad Technology specialty. Plus, an emphasis in the Gaming, Entertainment and Automotive verticals.
2017
Consumer Acquisition earns an Instagram Marketing Partner badge and expands into Facebook’s eCommerce vertical.
January 2017, we announced free access to AdRules Advanced Reporting platform to enhance the capabilities of Facebook’s Ad Manager and Power Editor.
April 2017, we announced a BETA Creative Marketplace for Facebook Advertising. It helps advertisers drive successful creative at scale. Also, advertisers receive fresh images and videos from our highly-trained editors and designers.
August 2017, we announced the public availability of our creative marketplace which delivers creative at scale to Facebook and Instagram advertisers. We’ve produced over 150,000 Facebook ads and spent over $200M in Facebook advertising studying what works. In addition, our top advertisers know that maintaining profitable performance with Facebook ads requires a constant refresh of videos and images. And, with a short creative brief, advertisers receive fresh videos and images from our expert editors and designers. Also, they choose which creatives to run and upload to Facebook.
September 2017, we announced the expansion of Ad Copy services within our Creative Marketplace that delivers creative at scale to Facebook and Instagram advertisers. With today’s news, Consumer Acquisition became the only Facebook Marketing Partner to offer a complete suite of services for advertisers to dynamically source videos, images, and ad copy in our creative marketplace.
November 2017, we announced that Google UAC become available as a channel in our Creative Marketplace. For the first time, advertisers can access high-performance videos, images and ad copy from a unified creative marketplace that engages video editors, designers and ad copywriters for Facebook, Instagram, and Google universal app campaign designs.
2018
February 2018, we enhanced our Creative Marketplace with access to Shutterstock’s library of over 180 million images and videos. As a result, providing advertisers with fresh content and editing solutions to scale ad creative for Facebook and Google.
March 2018, we announced that Facebook & Google advertisers have received 300,000 videos and images from the Creative Marketplace. Also, we celebrate with one free 10-second video for all new advertisers, free best practice audit on any Facebook ad account, free access to Shutterstock’s library of over 180 million images and videos and a free whitepaper, “Creative Ideas for Facebook Advertisers.”
April 2018, we hired Mike Merell as our creative director. Mike has 25-years of experience in computer animation, visual effects and live action. Prior to join our team to lead creative, he worked for Disney, Industrial Light & Magic and Warner Bros on such films as Hunchback of Notre Dame, Hercules, Atlantis, and Chicken Little, Mickey’s Philharmagic, Planes, Planes 2, Tinkerbell’s ‘The Pirate Fairy’, Gnomeo and Juliet and well as films yet to be released by Disney, Marvel, Fox, Sony, and Prime. Mike will oversee the company’s professional in-house design team and its scalable Creative Marketplace, which delivers creative videos and images to Facebook and Google advertisers.
August 2018, we became one of Facebook’s Playable Developers helping gaming advertisers manage playable ads. Facebook released three new ad solutions designed to help gaming marketers reach valuable players: playable ads, retention optimization, and minimum return on ad spend (ROAS) bidding.
August 2018, Inc. Magazine named Consumer Acquisition, 592 on its 2018 annual Inc. 5000 list. Widely considered the most prestigious honor for private companies, this award puts Consumer Acquisition in rarefied company. This elite group of companies has included Microsoft, Timberland, Vizio, Intuit, Chobani, Oracle, and Zappos.com.
August 2018, we announced a simplified approach to the creative approval processes with an easy-to-use, Trello-like task manager that gathers and centralizes creative feedback, tasks and action items to unify communications across stakeholders. Create custom workflows that fit your unique way of getting creative approvals done. and receive real-time updates and alerts to check the status of creative as it moves along the approval process.
December 2018, we announced support for Google UA and reduced the cost of AdRules to 0.07% of media spend with a maximum monthly cap of $15,000.
OUR TEAM
We’re hiring! Are you an expert at Facebook user acquisition or an engineer, we would love to talk to you.
Copyright 2013-2017 Consumer Acquisition
