Consumer Acquisition On The Inc 5000 Fastest Growing Companies

inc 5000

Inc. Magazine today named Consumer Acquisition, which is the most trusted provider of creative, SaaS tools and user acquisition services for social advertising, 592 on its 2018 annual Inc 5000 list.  Widely considered the most prestigious honor for private companies, this award puts Consumer Acquisition in a rarefied company.  This elite group of companies has included Microsoft, Timberland, Vizio, Intuit, Chobani, Oracle, and Zappos.com.

“With over six million private companies in America, it’s a tremendous achievement to make the Inc 5000 list,” said Brian Bowman, CEO, and founder of Consumer Acquisition. “Our growth is a testament to the hard work of our incredible team.  We’re thrilled to be profitable, fully bootstrapped, and cash-flow positive with a presence in 5 countries.”

Inc. 5000

This placement on the Inc. 5000 list of fast-growing companies comes on the heels of Consumer Acquisition being named as one of Facebook’s Playable developers helping gaming advertisers manage playable ads.

The Inc. 5000 list represents the fastest growing companies in the nation, based on percentage revenue growth in the previous three years. To qualify, companies have to be based in the U.S., privately held, for-profit, and independent. The ranking is based on either audited financials or tax returns for the prior three-year period.

 

About Consumer Acquisition

Founded in 2013, Consumer Acquisition is the most trusted provider of creative, SaaS tools and user acquisition services for advertising on Facebook, Instagram, Google UAC, Snap, and Pinterest.  We’re your partner for creative strategy, production, optimization & analytics of social advertising. We’ve also created over 300,000 videos and acquired over 150 million app installs and leads for Glu Mobile, Wooga, JamCity, Ember Entertainment, Nodding Frog, Checkout51, Autogravity, and many more. For more information, visit www.consumeracquisition.com.

 

Facebook® is a registered trademark of Facebook, Inc.

Google® is a registered trademark of Google, Inc.

 

Media Contact:

Zachary Weiner for Consumer Acquisition

Press@ConsumerAcquisition.com

312-933-5205

 

The Definitive Guide For Facebook Advertising 2018

Facebook’s algorithm is constantly changing, forcing advertisers to quickly adapt strategies if they wish to maintain campaigns’ performance and ultimately return on investment. It can be challenging to keep up with constant changes in Facebook’s advertising platform which is why our team of user acquisition specialists has put together an in-depth comprehensive guide for Facebook advertising in 2018.

The Definite Guide For Facebook Advertising in 2018

This guide covers recent changes in Facebook’s algorithm, how they impact SaaS bidding platforms, and best practices for both bidding and creative strategies.  Take a look at the table of contents below.

Chapter  1: Campaign  Structure Best  Practices

Campaigns  Structure: Geography  & Campaign Objective

Many  Ad Sets  Per Campaign  to Minimize Audience  Overlap for Testing

Many  Ads Per  Ad Set and  Creative Variations

guide for Facebook advertising

Chapter  2: Automation  Levels The Playing  Field

Bidding, App Events, and Value Bidding Auto Placement: Right Ad, Right  Audience, Right Time and Right  Device

Audiences:  Lookalike Audiences  and Custom Audiences for  Highest Value & LTV

Budget:  Campaign Budget  Optimization (CBO)  Renders Bidding Tools  Less Effective

 

Chapter  3: Creative  is King

Why  Creative  Matters: How  Machine Learning  and Artificial Intelligence  Simplified User Acquisition for  Facebook & Google UAC

Dynamic  Creative Optimization  and Split Testing

Campaign  Budget Optimization

Dynamic  Language Optimization

Split  Testing

guide for Facebook advertising

 

Chapter  4: Reducing  Wasteful Ad Spend

Campaign  Optimization  Best Practices

Guidance  to Maximize  Your Bids & Budget  Spend

guide for Facebook advertising

Chapter  5: Best Practices  To Optimize Creative

Marketplaces

Brief & Testing Process

Strategies to Extend the Life of Still Images

Best Practices for Creating Videos from Still Images

The guide ends with a prediction of the future of user acquisition and how automation and AI could radically change the industry.

Facebook’s New Ad Solutions: Playable Ads & More

In August  2018, Facebook released three new ad solutions designed to help gaming marketers reach valuable players: playable ads, retention optimization, and minimum return on ad spend (ROAS) bidding. We’re proud to announce that Consumer Acquisition is one of Facebook’s Playable Developers helping gaming advertisers manage their playable ads.

In this post, we will discuss what these ad types are and how they benefit advertisers:

 

Playable Ads

Playable ads allow users to experiment with a game before installing—a “try before you buy” type of ad unit. This ad allows users to interact with and discover the main highlights of an app before actually installing it. It persuades the user to download but doesn’t feel like a traditional ad. According to eMarketer, 28% of US agency professionals cite playable ads as the most effective in-app ad format.

In addition, playable ads help advertisers drive higher-intent installs. These downloads come from people who have already played the game, so are therefore more likely to play once it’s downloaded. Game developers, such as Bagelcode and Rovio, are already seeing results using this new format:

Bagelcode saw a 3.2X improvement in return on ad spend on Android and a 1.4X improvement in return on ad spend on iOS using playable ads. Rovio saw a 40% lower cost per paying user and a 70% lift in day seven return on ad spend.

playable ads

Benefits of Playable Ads

Playable ads offer three key benefits:

  1. Immersive: Playable ads showcase your app with a lead-in video on News Feed and prompt people to tap to try; creating an immersive experience for users.
  2. Interactive Experience: Since playable ads offer a demo of your app to engage with right from Facebook, it allows users to interact before downloading.
  3. Engaged Users: Due to the engaging nature of the ad, it drives higher intent users to your app—who will come back to the app more often and potentially spend more in-app.

Additional Facebook Ad Solutions for Gaming

Retention Optimization

Retention optimization helps select app advertisers reach highly engaged players. It allows gaming marketers to deliver their ads to the people most likely to play their game. This helps gaming developers better monetize their apps. It also reduces wasted ad spend and increases the targeting efficiency of the campaign.

By delivering their ads to the people most likely to play their game, developers can reach a more engaged audience and monetize their apps better. Since Facebook has been testing this, they have already begun to see results, with Beijing Fotoable seeing a 30% increase in ROAS.

Minimum ROAS Bidding

This new Facebook feature allows social advertisers to bid on ads in a new way—by setting it to the lowest acceptable return on ad spend. This gives advertisers much more control over campaign value. Once the lowest acceptable ROAS is established, Facebook automatically adjusts bids. Thus, delivering social advertisers with an equal or increased return value during the course of said campaign.

According to Newsfeed, here are the steps social advertisers would use to take advantage of this feature:

  1. Defining Minimum ROAS: This is where social advertisers enter a minimum ROAS number (a number between .01 and 1000).
  2. The Algorithm Does Its Job: The Facebook algorithm then estimates the amount an individual may spend in a week.
  3. Optimizing Ad Delivery: The algorithm then optimizes its ad delivery to reach more targeted individuals—who are more likely to buy your products—resulting in achieved minimum ROAS.

 

Final Thoughts

With the release of Facebook’s three ad solutions last year, gaming marketers will find it a bit easier to reach valuable players through playable ads, retention optimization, and minimum return on ad spend (ROAS) bidding.

Learn more about playable ads, as well as other forms of ad creative that can help you acquire and retain users. 

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