Facebook’s algorithm is constantly changing, forcing advertisers to quickly adapt strategies if they wish to maintain campaigns’ performance and ultimately return on investment. It can be challenging to keep up with constant changes in Facebook’s advertising platform which is why our team of user acquisition specialists has put together an in-depth comprehensive guide for Facebook advertising in 2018.
The Definite Guide For Facebook Advertising in 2018
This guide covers recent changes in Facebook’s algorithm, how they impact SaaS bidding platforms, and best practices for both bidding and creative strategies. Take a look at the table of contents below.
Chapter 1: Campaign Structure Best Practices
Campaigns Structure: Geography & Campaign Objective
Many Ad Sets Per Campaign to Minimize Audience Overlap for Testing
Many Ads Per Ad Set and Creative Variations
Chapter 2: Automation Levels The Playing Field
Bidding, App Events, and Value Bidding Auto Placement: Right Ad, Right Audience, Right Time and Right Device
Audiences: Lookalike Audiences and Custom Audiences for Highest Value & LTV
Budget: Campaign Budget Optimization (CBO) Renders Bidding Tools Less Effective
Chapter 3: Creative is King
Why Creative Matters: How Machine Learning and Artificial Intelligence Simplified User Acquisition for Facebook & Google UAC
Dynamic Creative Optimization and Split Testing
Campaign Budget Optimization
Dynamic Language Optimization
Split Testing
Chapter 4: Reducing Wasteful Ad Spend
Campaign Optimization Best Practices
Guidance to Maximize Your Bids & Budget Spend
Chapter 5: Best Practices To Optimize Creative
Marketplaces
Brief & Testing Process
Strategies to Extend the Life of Still Images
Best Practices for Creating Videos from Still Images
The guide ends with a prediction of the future of user acquisition and how automation and AI could radically change the industry.
