Facebook’s algorithm is constantly changing, forcing advertisers to quickly adapt strategies if they wish to maintain campaigns’ performance and ultimately return on investment. It can be challenging to keep up with constant changes in Facebook’s advertising platform which is why our team of user acquisition specialists has put together an in-depth comprehensive guide for Facebook advertising in 2018.

The Definite Guide For Facebook Advertising in 2018

This guide covers recent changes in Facebook’s algorithm, how they impact SaaS bidding platforms, and best practices for both bidding and creative strategies.  Take a look at the table of contents below.

Chapter  1: Campaign  Structure Best  Practices

Campaigns  Structure: Geography  & Campaign Objective

Many  Ad Sets  Per Campaign  to Minimize Audience  Overlap for Testing

Many  Ads Per  Ad Set and  Creative Variations

guide for Facebook advertising

Chapter  2: Automation  Levels The Playing  Field

Bidding, App Events, and Value Bidding Auto Placement: Right Ad, Right  Audience, Right Time and Right  Device

Audiences:  Lookalike Audiences  and Custom Audiences for  Highest Value & LTV

Budget:  Campaign Budget  Optimization (CBO)  Renders Bidding Tools  Less Effective


Chapter  3: Creative  is King

Why  Creative  Matters: How  Machine Learning  and Artificial Intelligence  Simplified User Acquisition for  Facebook & Google UAC

Dynamic  Creative Optimization  and Split Testing

Campaign  Budget Optimization

Dynamic  Language Optimization

Split  Testing

guide for Facebook advertising


Chapter  4: Reducing  Wasteful Ad Spend

Campaign  Optimization  Best Practices

Guidance  to Maximize  Your Bids & Budget  Spend

guide for Facebook advertising

Chapter  5: Best Practices  To Optimize Creative


Brief & Testing Process

Strategies to Extend the Life of Still Images

Best Practices for Creating Videos from Still Images

The guide ends with a prediction of the future of user acquisition and how automation and AI could radically change the industry.

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