Consumer Acquisition has been acquired by digital marketing agency Brainlabs in an exciting move to expand capabilities for both existing and future clients. In this next stage of growth for Consumer Acquisition, we are thrilled to bring Brainlabs’ strengths in paid search, SEO, and programmatic advertising to our clients. Brainlabs’ portfolio of clients includes Mars, Samsung, Walmart Canada, Formula 1, Adidas, Bed, Bath & Beyond, and F5. Read on for details on Brainlabs core services or contact us to discuss how these new capabilities can help you reach your 2022 goals.
2022 Services Through Brainlabs
- Paid Search
Our methodology for Search is underpinned by the following: restructure, automate, test, and learn. By closely aligning our strategy with your goals, we can work towards whichever KPIs you deem most important. We are constantly focused on future-thinking and innovating to stay ahead of the game, leveraging our Google GMP Premier Partnership status and proprietary technology stack to deliver industry-leading results for our partners.
SEO is a key channel within your marketing mix. Unlike paid channels, SEO carries no incremental cost per click. That means it can be used to reach audiences across the entire marketing funnel, resulting in a wide impact on the buying cycle. Our team has designed a three-pillar approach to SEO strategy. Applying these pillars ensures that we know we’re doing the right thing and that we can explain the value of the initiatives we collaborate on Satisfying Search Intent (Technical & Content), Measurement & Compliance. We find the optimized approach for you through rigorous testing and a closely collaborative and flexible partnership. We automate, compromise and train to make your budget go further.
Programmatic Display is an invaluable medium for you to learn about your online audience and to help inform your broader marketing strategy and performance. A rigorous testing plan is central to our data-led approach, testing every element of your programmatic set-up from the audience to creatives and placements, supported by granular reporting and bespoke programmatic analysis tools that enable a better understanding of performance to drive the most value for your brand. Our approach is underpinned by first-party data and activated across the latest formats in audio, CTV, and DOOH.
For more information on how our increased capabilities can help you reach your 2022 marketing goals, contact us here.