Mobile App Industry Benchmarks

See how your mobile game or app KPIs perform against industry benchmarks, including:

  • • iOS vs. Android MAI CPM
  • • CPM by Genres and Geos
  • • CTR and CPI
  • • Platform Spend
  • • Percentage increase/decrease and actuals

The benchmarks we provide are based on over 200 million data points across mobile app categories and are updated weekly.

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Week Ending February 27, 2022

Here are Mobile App Industry Benchmarks for the week ending February 27, 2022. Notable changes include overall CPM drops of 8 percent with mobile puzzle game CPM dropping 31 percent. Overall CPI is up almost 20 percent from the previous week. These KPI benchmarks are based on over 200 million data points across mobile app categories and are updated weekly.

iOS vs. Android MAI CPM

• iOS MAI CPM ▲3.99% – $4.68 up from $4.50 the previous week

• Android MAI CPM ▼4.28% – $3.13 down from $3.27 the previous week

Platform Spend

• iOS ▼ – 29.93% down from 33.89% the previous week

• Android ▲ – 70.07% up from 66.11% the previous week

CPM

• Overall ▼8.22% – $17.07 down from $18.60 the previous week

Puzzle Games ▼31.01% – $10.90 down from $15.80 the previous week

Simulation Games ▼7.39% – $6.26 down from $6.76 the previous week

Casual Games ▼11.51% – $19.60 down from $22.15 the previous week

• Geo/Country Tier 0 ▼ 9.00% – $18.30 down from $20.11 the previous week

• Geo/Country Tier 1 ▼ 2.67% – $7.63 down from $7.84 the previous week

• Geo/Country Tier 2 ▲ 1.14% – $7.12 up from $7.04 the previous week

CTR

• Overall ▲ – 0.80% up from 0.78% the previous week

CPI

• Overall ▲19.94% – $28.21 up from $23.52 the previous week


 











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