Mobile App Industry Benchmarks

See how your mobile game or app KPIs perform against industry benchmarks, including:

  • • iOS vs. Android MAI CPM
  • • CPM by Genres and Geos
  • • CTR and CPI
  • • Platform Spend
  • • Percentage increase/decrease and actuals

The benchmarks we provide are based on over 200 million data points across mobile app categories and are updated weekly.

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Get inspiration from over 200 mobile app ad concepts to develop and test! Overcome creative slumps with our white paper: 200+ Mobile App Ad Concepts for TikTok, Facebook, and Google — 2022 Edition.

Contact us at if we can help with creative strategy or media buying on Facebook, Google, TikTok, Snap, and Apple Search Ads. We can also enhance your marketing mix with Paid Search, Programmatic, and SEO through our partnership with Brainlabs.

Nothing stated here is legal advice. It is provided for your information and convenience. You should work closely with legal and other professional advisors to determine exactly how GDPR, CCPA, or any other laws may or may not apply to you.

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