Mobile App Industry Benchmarks

Ever wonder how your mobile game or app KPIs perform vs industry benchmarks? We have released our “Mobile App Industry Benchmarks” dashboard and it is 100% FREE.  You can uncover your performance vs competitors and see KPIs like CTR, CPM, CPC, CPI, IPM, Conv%, country breakdowns, and much more.

Get Weekly Industry Benchmarks in Your Inbox!









Week Ending September 12

iOS 14 Impact

iOS MAI CPM Decreased ($15.42) down by 10.91% from September 5 – September 12, Android MAI CPM decreased (ִ$6.39) down significantly by 35.32%. Read more on the full impact of iOS 14.5 on the IDFA Impact Q2 Roundup: Public Company Earnings Reports

For iOS vs Android Spend, iOS (30.54%) up by 7.3%, Android Spend at (69.46%) down by 2.9%.

CPM

Overall, CPM slightly up from September 5 – September 12, CPM ($17.46) up 1.71%

CPM by Geo – Tier 0 ($18.6) slightly up by 3.79%; CPM decreased in Tier 1 at ($12.33) down by 1.28%. Tier 2 CPM down at ($11.02) down by 3.92%.

CPM by Genre

Casual Games: $10.13

Casual games CPM increased by 7.3% from September 5 – September 12.

Simulation Games: $35.51

Simulation games CPM up by 15.4% from September 5 – September 12.

Adventure Games: $7.17

Adventure games with a CPM decrease of 23.96% from September 5 – September 12.

Word Games: $4.83

Word games CPM decreased for the second week in a row, down by 7.64% from September 5 – September 12.

Puzzle Games: $26.58

Puzzle Games CPM down by 0.48% from September 5 – September 12.

CTR

CTR (0.90%) up by 1.12% from September 5 – September 12.

CPI

Overall CPI increased ($10.12) up by 3.9% from September 5 – September 12.

Week Ending September 5

iOS 14 Impact

iOS MAI CPM Decreased  ($17.31) down by 21.35% from August 29 September 5, Android MAI CPM decreased (ִ$9.88) down by 5.18% Read more on The full impact of iOS 14.5 on the IDFA Impact Q2 Roundup: Public Company Earnings Reports

For iOS vs Android Spend, iOS (45.89%) up by 16.14%, Android Spend at (54.11%) down by 10.54%.

CPM

Overall, CPM was slightly down from August 29 September 5, CPM ($18.1) down by 1.68%

CPM by Geo – Tier 0 ($18.83) slightly up by 1.89%; CPM decreased in Tier 1 at ($11.18) down by 13.53%. Tier 2 CPM down at ($9.16) down by 7%.

CPM by Genre

Casual Games: $9.44

Casual games CPM decreased by 3.37% from August 29 September 5.

Simulation Games: $30.77

Simulation games CPM up by 0.55% from August 29 September 5.

Adventure Games: $9.43

Adventure games with a CPM decrease by 15.12% from August 29 September 5.

Word Games: $4.83

Word games CPM decreased for the second week in a row, down by 7.64% from August 29 September 5.

Puzzle Games: $26.71

Puzzle Games CPM down by 2.94% from August 29 September 5.

CTR

CTR (0.92%) down by 6.12% from August 29 September 5.

CPI

Overall CPI increased ($10.41) up by 8.2% from August 29 September 5.

 

Week Ending Aug 29

iOS 14 Impact

iOS MAI CPM Increased ($22.01) by 7.68% from August 22 – August 29, Android MAI CPM increased (ִ$10.42) by 16.29% Read more on The full impact of iOS 14.5 on the IDFA Impact Q2 Roundup: Public Company Earnings Reports

For iOS vs Android Spend, iOS (39.51%) down by 11.55%, Android Spend at (60.49%) up by 9.32%.

CPM

Overall, CPM is slightly up from August 22 – August 29, CPM ($18.41) up by 1.26%

CPM by Geo: Tier 0 ($18.48) slightly up by 2.04%; Increase in costs for Tier 1 at ($12.93) up by 1.49%. Tier 2 ($9.85) up by 4.89%.

CPM by Genre:

Casual Games: $9.77

Casual games CPM decreased by 6.5% from August 22 – August 29.

Simulation Games: $30.6

Simulation games CPM with a significant increase by 32.87% from August 22 – August 29.

Adventure Games: $11.11

Adventure games with a CPM increase by 4.71% from August 22 – August 29.

Word Games: $5.23

Word games CPM decreased by 19.41% from August 22 – August 29.

Puzzle Games: $27.52

Puzzle Games CPM increased by 3.73% from August 22 – August 29.

CTR

CTR (0.98%) up by 15.29% from August 22 – August 29, up again after a drop in the past two weeks.

CPI

CPI decreased at ($9.62) down by 30.23% from August 22 – August 29.

 

 

What’s working for Facebook UA? Check out our smoking hot UA tips!

Please reach out to sales@ConsumerAcquisition.com if we can help with creative strategy or media buying on Facebook, Google, TikTok, Snap, and Apple Search Ads.

Nothing stated here is legal advice. It is provided for your information and convenience. You should work closely with legal and other professional advisors to determine exactly how GDPR, CCPA, or any other laws may or may not apply to you.

Get Creative! Let’s Talk Performance.

CONTACT US

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

    Please prove you are human by selecting the House.