Brainlabs Acquires Social Ad Creative Studio Consumer Acquisition

Press Release: Brainlabs acquires Social Ad Creative Studio Consumer Acquisition.

Brainlabs acquires consumer acquisition

Digital marketing agency Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition.

The transaction is Brainlabs’ fourth acquisition this year and its second in North America as the agency continues to expand its capabilities for both existing and future clients.

Brainlabs and Consumer Acquisition have a shared culture of driving measurable client success through testing, tech, and talent. The introduction of Consumer Acquisition’s services expands Brainlabs’ social advertising capabilities to include a creative studio, fully-managed paid social services, and SaaS tool, AdRules. This move will enable Brainlabs to offer clients multiple creative executions within app download campaigns, closing the gap between creative and digital performance.

Reporting to Jeremy Cornfeldt (Brainlabs’ CEO, North America), Brian Bowman (CEO & Founder, Consumer Acquisition) will deliver Consumer Acquisition’s products to new and existing clients globally in his new role as SVP-Global App Marketing. Leveraging the experience of senior executives Brian Kanaga, Mike Merrell, BJ Zeltner, and Lian Amaris, Consumer Acquisition will become Brainlabs’ in-house creative studio for app marketing campaigns and managed mobile user acquisition services. Consumer Acquisition has deep knowledge of mobile-first sectors, such as gaming and direct-to-consumer, and in partnership with Brainlabs, will expand their expertise to support clients across all sectors.

Founded in 2013, Consumer Acquisition is headquartered in California and operates via a globally distributed remote workforce. For three consecutive years, the company has been included in the Inc. 5000 and San Francisco Business Times Fast 100 for fastest-growing private companies. They have managed $3.5 billion in creative and social ads spend for top-charting mobile apps and web-based performance advertisers, including Roblox, Wooga, Zynga, Glu, Rovio, and Jam City. Their proprietary advertising analytics platform AdRules provides workflow automation, real-time business intelligence, and creative research from 3.5 million video ads across social channels. With expertise across Facebook, Instagram, Google, TikTok, Snap, and Apple Search Ads, Consumer Acquisition is known for its unparalleled commitment to profitable advertising, rigorous A/B testing, optimization processes, and blockbuster storytelling for mobile app advertisers.

Brainlabs was founded in 2012 with a mission to become the best and biggest digital marketing agency in the world. The Brainlabs approach is built around testing, tech & talent – a model that has helped the business grow from 1 to 750 people, placing 1st in Deloitte’s Tech Track Fast 50 and 4th in the Financial Times fastest-growing companies. Brainlabs is backed by private equity firm Livingbridge as part of an accelerated growth strategy and as of today, the agency’s footprint spans Europe, North America, APAC, and LATAM.

 

Daniel Gilbert, CEO of Brainlabs, commented:

“I am so delighted to welcome Consumer Acquisition into Brainlabs. Their best-in-class approach to social creative is built around testing, technology & talent – much like Brainlabs! Creative prowess is a vital new string to Brainlabs’ bow and their expertise in mobile advertising makes me a very ‘appy’ guy”.

 

Brian Bowman, Founder of Consumer Acquisition, added:

“In this next stage of growth for Consumer Acquisition, we are thrilled to bring Brainlabs strengths in paid search, strategy, branding, programmatic advertising, and data science to our clients. We look forward to contributing to the success of Brainlabs clients through our world-class creative strategy, mobile media buying expertise, and Hollywood storytelling.”

 

For further information please contact: angus.macgowan@brainlabsdigital.com

 

Consumer Acquisition Acquired by Brainlabs

Consumer Acquisition has been acquired by Brainlabs.

A message from Brian Bowman, Consumer Acquisition Founder & CEO

Consumer Acquisition has been acquired by digital marketing agency Brainlabs in an exciting move to expand capabilities for both existing and future clients. Brainlabs was founded in 2012 and has since grown to 700 people across the UK, North America, APAC, and LATAM. In 2019, Brainlabs secured investment from private equity firm Livingbridge to support an accelerated growth strategy. Since then, they have developed a global presence and acquired several agencies in the UK and North America.

In this next stage of growth for Consumer Acquisition, we are thrilled to bring Brainlabs’ strengths in strategy, SEO, paid search, branding, programmatic advertising, and data science to our clients. Similarly, we look forward to contributing to the financial success of Brainlabs clients through our world-class paid social creative strategy, mobile media buying expertise, and Hollywood storytelling.

Consumer Acquisition acquired by Brainlabs

Our commitment to our clients remains our most important priority.

Consumer Acquisition will continue to deliver on our promise of rigorous A/B testing, relentless focus on creative optimization, and blockbuster storytelling for mobile app advertisers. In addition, we will continue to be a reliable source for mobile app industry trends, providing practical guidance for user acquisition and creative teams. Most importantly, we will continue to help mobile app advertisers remain profitable during an unprecedented era of change.

We extend our gratitude to our clients and are excited for the shared opportunities ahead.

For more information, please see our joint press release with Brainlabs here.  To check out samples of our creative, click the play button below.

User Acquisition Guide to Q5 2021

Q5 2021 means cheap traffic! Are you ready? 

  • Bulk up on your creative production now to prepare for December 26 CPM drops of 30-40%
  • Contact us at Sales@ConsumerAcquisition.com by Friday, December 10 for guaranteed Q5 creative assets

 

User Acquisition Guide to Q5 2021

Christmas comes late for mobile app advertisers and we call it Q5! Just like that holiday magic *BOOM* the day after Christmas, Q5 begins and CPMs drop 30-40%! By December 26th, retail and eCommerce companies have spent their marketing budgets. This allows other mobile app advertisers to jump into the marketplace and scoop up rock bottom CPMs.

The day after Christmas until about January 10, 2022, is what we call Q5. It is the best time for gaming, entertainment streaming apps, wellness and fitness apps, content distributors, fintech, and self-improvement apps to enjoy low CPMs. After Christmas, with bellies full of goodies, consumers turn on new phones, redeem App Store gift cards, and start loading mobile games and apps, en masse.

Q5 2021

To get the most out of Q5, we recommend non-eCommerce advertisers reduce their spend until after Christmas. Then, SPRINT into January. What is the best strategy to prepare? Starting today — early December— bulk up on creative production and testing. This will provide enough high-performing assets ready for CPM drops once they start. Social networks that rely on the app and web tracking are working through the complexity of losing deterministic targeting and measurement. However, mobile advertisers that tailor ads to user motivations through persona-led ad creative, can scale efficiently and profitably by focusing on the positive attributes of contextual advertising, while growing high-quality top-of-funnel installs.

As you develop and test your ad creative, here’s what’s driving mobile-first behavior during Q5 2021.

 

New Devices

Mobile gadgets are a mainstay of holiday gift guides. After presents are opened and charged up, it’s a great time to target new device users. Plus, device-specific creative can result in an extra relevance bump.

Gift Cards

As consumers “weather a season filled with delays and frustration” due to supply chain issues, gift card sales are surging according to consumer intelligence firm InMarket. Google Play and Apple App Store cards are perfect for mobile gamers and bring players into games ready to buy.

Staycations 

While the U.S. travel industry is showing some signs of recovery, American travelers are choosing houses over hotels, and local adventures over international destinations. This poses an additional opportunity for mobile app advertisers to reach millions of people staying in or staying home. Gaming, entertainment, health, and fitness can all enhance time at home. Similarly, people staying home turn to shared experiences on social sites like Facebook, Google, Snap, and TikTok.

Small Screen Time

According to App Annie, Americans reached an all-time high of 4.2 hours spent in mobile apps every day in Q3, up from 3.9 hours in Q2. After generations of families gather around the television, mobile devices have won out. US News reported that Americans watch television for 3.1 per day—26% less time than using apps.

 

How We Can Help

The best thing non-eCommerce companies can do right now is to increase creative production. This results in an asset repository ready for post-Christmas CPM drops. Contact us at Sales@ConsumerAcquisition.com by Friday, December 10 for guaranteed Q5 creative assets. 

Click to check out our other creative examples.

Consumer Acquisition can help produce a steady stream of fresh creative concepts and assets to maintain profitable mobile app advertising at scale. Our Creative Studio provides cheaper, faster asset production through agile shoots and creative testing.  We provide end-to-end creative and user acquisition services for mobile app marketers through performance-oriented creative storytelling, integrated UA, and creative optimization.

Our market insights and creative expertise come from managing over $3.5 billion in creative and social ad spend for the world’s largest mobile apps and web-based performance advertisers. Since 2013 we’ve worked with Roblox, Glu Mobile, Disney, SuperHuman, Rovio, Jam City, Wooga, NBA, MLB, Ford, Sun Basket, Lion Studios, MobilityWare, and many others. Contact Sales@ConsumerAcquisition.com to work with our expert team.

 

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