Q: How much do TikTok ads cost?

“How much do TikTok ads cost?” While TikTok ads can be at more of a premium compared with other social platforms, ultimately, it depends on several factors. TikTok ads start at $10 per CPM. Reports from AdAge in late 2019 show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the […]

Question 1

How Do you Market a Sports
Betting App?

Accepted Answer

It was once the case that most people would only do sports betting via a PC or Mac device, but now, most people choose to do sports betting through their Android, iPhone, or iPad rather than a traditional desktop computer. As a result, sports betting app marketing is set to continue to grow. Recently released [&hellip;]

Question 2

What is the Cost of Advertising for Sports Betting Apps?

Accepted Answer

Bookmakers are rushing to launch the latest and greatest mobile sports betting apps that bring the fun and excitement of sports betting right to your fingertips! Now there are dozens and dozens of sports betting apps, and many more likely to emerge. This increasingly crowded market affects not only business model differentiation and feature offerings, but [&hellip;]

Question 3

What are the Creative Best Practices for Sports Betting Apps?

Accepted Answer

In an increasingly competitive legal U.S. sportsbook market, there has been an equal rise in sports betting apps. This is because most of the online access happens through mobile channels. Therefore, most sportsbook operators are designing a mobile-first and desktop second, for a seamless mobile experience. Today, sports betting makes up about 30-40% of the [&hellip;]

Question 4

What are Sports Betting Apps
User Acquisition Best Practices?

Accepted Answer

The U.S. legal sportsbook market has become increasingly competitive. This is the result of the rise of sports betting apps available on Android, iPhone, and iPad devices. This is because most of the online access happens through mobile channels. So most sportsbook operators are designing mobile-first and desktop second for a seamless mobile experience. Today, [&hellip;]

Question 5

What Is Social Advertising?

Accepted Answer

What Is Social Advertising? Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue. Social advertising is [&hellip;]

Question 6

TikTok Ads: How to Get Started.

Accepted Answer

Social media advertising is a highly effective way to reach certain target audiences. While Facebook and Instagram are staples of any social advertiser’s arsenal, TikTok ads have quickly become an important advertising platform with mass appeal to over 800 million active users, especially for younger audiences. About 66% of TikTok users are under 30, with [&hellip;]

Question 7

What are Fintech Apps?

Accepted Answer

Fintech apps have a wide range of finance and banking interactions from payments to lending to trading. Users can download fintech apps through popular app stores like the Apple App Store, Google Play Store, Amazon App Store, and more.   What are the Primary Types of Fintech Apps?   Payments They facilitate better digital connectivity, [&hellip;]

Question 8

What Is Mobile Advertising?

Accepted Answer

Mobile advertising is huge. As of 2019, it even beats television advertising: US consumers will spend more time on their smartphones this year than they will spend watching TV. And yet… how much of your advertising is focused on mobile users and devices? What proportion of your advertising is mobile? Are you investing in mobile-first [&hellip;]

Question 9

How much do TikTok ads cost?

Accepted Answer

&#8220;How much do TikTok ads cost?” While TikTok ads can be at more of a premium compared with other social platforms, ultimately, it depends on several factors. TikTok ads start at $10 per CPM. Reports from AdAge in late 2019 show that TikTok’s cost of advertising can be between $50,000 to $120,000 depending on the [&hellip;]

Question 10

Entertainment App User Acquisition Best Practices

Accepted Answer

Entertainment apps are the sixth most popular mobile app category in the Apple App Store as of August 2020. Revenue for iOS entertainment apps alone is projected to increase by 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue. [&hellip;]

Question 11

How do you Market a Fintech App?

Accepted Answer

With the high volume of fintech apps available for download, publishers know all too well that a meticulous marketing strategy is the only way to stand out in today’s fintech app market. Fintech app marketing covers every customer interaction from the moment they first learn about the app to when they make their first purchase [&hellip;]

Question 12

How Do You Market an eSports App?

Accepted Answer

Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year. With the number of eSports apps for download from the world’s leading app stores increasing exponentially, game developers know all too well that a meticulous marketing strategy is the only way to [&hellip;]

Question 13

What is a TikTok Creative Partner?

Accepted Answer

TikTok Creative Partners are a growing community of providers that have emerged, helping marketers tap into their creativity and grow their businesses on TikTok. A TikTok Creative Partner is a vetted expert who creates, implements, and measures ad campaigns that inspire our community. TikTok Creative Partners have a diverse set of specialties and industry expertise [&hellip;]

Question 14

What is the Cost of Advertising for Fintech Apps?

Accepted Answer

Fintech apps are on the rise and transforming a wide range of financial services today from mobile payments and wallets to wealth management and trading, banking, and lending. As a result, the fintech app advertising cost is an important topic. There are more than 20,000 fintech startups worldwide with thousands of applications in the market, [&hellip;]

Question 15

What is an App Install Ad?

Accepted Answer

What is an App Install Ad? The massive growth in mobile app usage has generated competition in the marketplace. Today, the Google Play Store contains 2.1 million apps and the Apple App Store comes in second with 1.8 million. In a highly competitive fight for relevance, you need more than useful, streamlined design: you need [&hellip;]

Question 16

What is Facebook&#8217;s Campaign Budget Optimization?

Accepted Answer

Facebook’s Campaign Budget Optimization feature gives social marketers the option for machine learning to control their budget at the campaign level. Marketers just want to know that they are using their ad dollars most efficiently. Facebook’s Campaign budget optimization is designed to give marketers an easier way to manage their ad budgets. Ultimately, to ensure [&hellip;]

Question 17

What are D2C eCommerce Apps?

Accepted Answer

Direct-to-customer (D2C) eCommerce is the business of selling products under its own brands directly to the final consumer, usually online, and increasingly via mobile apps. D2C eCommerce cuts out the distributor middleman to go direct to potential buyers, and consumers are liking it. Research has also shown that 55% of consumers prefer to shop directly [&hellip;]

Question 18

What is a TikTok Marketing Partner?

Accepted Answer

TikTok Marketing Partners are a growing community of technology companies that have emerged, helping marketers tap into their creativity and grow their businesses on TikTok. A TikTok Marketing Partner is a vetted expert who will create, implement, and measure ad campaigns that inspire our community.   TikTok Marketing Partner   TikTok Marketing Partners have a [&hellip;]

Question 19

What are the Fintech Apps Creative Best Practices?

Accepted Answer

In just two years, the market for fintech apps has tripled in size. The competition is high to acquire users with effective creative advertising. At the same time, we have all been observing big changes in user acquisition advertising technology in the last few years. Artificial intelligence is automating more and more of the media [&hellip;]

Question 20

What are eCommerce Apps?

Accepted Answer

Ecommerce apps are beginning to dominate the retail industry. Smartphones and tablets have completely changed the game for the eCommerce industry in the last several years. As a result, many retailers have shifted to become more mobile-focused as consumers have rapidly embraced mobile shopping. According to Statista, by 2021, 53.9% of all retail eCommerce is [&hellip;]

Question 21

What are the Fintech Apps User Acquisition Best Practices?

Accepted Answer

Fintech apps are on the rise and transforming a wide range of financial services today. There are more than 20,000 fintech startups worldwide with thousands of applications in the market. Some of the largest fintech apps include Credit Karma, Coinbase, Toss, Etoro, Nubank, SoFi, ClearScore, and Robinhood. This highly crowded market affects business model differentiation [&hellip;]

Question 22

What Is User Acquisition?

Accepted Answer

User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. Most app developers’ user acquisition strategies focus largely or [&hellip;]

Question 23

What are Mobile Apps?

Accepted Answer

Mobile apps are software programs developed for mobile devices such as smartphones and tablets. They enable mobile devices to be used for entertainment and productivity. Most mobile devices come preloaded with natively designed mobile apps from their manufacturers (like Apple or Samsung) or the mobile service providers with which they&#8217;re associated (for example, Verizon, AT&T, [&hellip;]

Question 24

Entertainment App Creative Best Practices

Accepted Answer

2020 has been a big year for entertainment apps and consumer demand, and the competition is high to acquire users with effective creative advertising. At the same time, we have all been observing big changes in user acquisition advertising technology in the last few years. Artificial intelligence is automating more and more of the media [&hellip;]

Question 25

How do you Market an eCommerce App?

Accepted Answer

With the number of eCommerce apps for download from the world’s leading app stores increasing exponentially, brands know all too well that a meticulous eCommerce app marketing strategy is the only way to stand out in today’s app market. The most popular mobile eCommerce apps, according to Statista, include Amazon, Walmart, eBay, Target, Groupon, Etsy, [&hellip;]

Question 26

What is the Cost of Advertising for eCommerce Apps?

Accepted Answer

eCommerce apps have had a big year as people stayed home and moved their shopping online. In fact, it was reported that Cyber Monday was the biggest mobile shopping day in US history with more than $11 billion in revenue. More online shoppers are turning to their mobile devices and their favorite retail apps to browse [&hellip;]

Question 27

How Do You Market a Direct-to-Consumer (D2C) eCommerce App?

Accepted Answer

Direct-to-consumer eCommerce app marketing (D2C) is a strategy in which a company promotes and sells a product or service directly to consumers, cutting out the need for any intermediaries. The number of businesses that independently manufacture, promote, sell, and ship their own products is rising, and the growing popularity of this strategy is rapidly changing [&hellip;]

Question 28

What is the Cost of Advertising for eSports Apps?

Accepted Answer

eSports apps have been on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year. According to Escharts, the most-watched mobile esports apps are Arena of Valor, PUBG Mobile, Free Fire, Mobile Legends: Bing Bang, [&hellip;]

Question 29

What Is Facebook Creative?

Accepted Answer

What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That&#8217;s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly targeted based on users’ geographic locations. Also based on past [&hellip;]

Question 30

What Is Mobile App Advertising?

Accepted Answer

Mobile app advertising is fast becoming a dominant tool for brands to reach customers. As of 2019, it even beats television advertising: US consumers will spend more time on their smartphones this year than they will spend watching TV. And yet… how much of your advertising is focused on mobile users and devices? What proportion [&hellip;]

Question 31

What are the latest Facebook and Google creative trends for Entertainment Apps?

Accepted Answer

Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should lean more on the platforms to do the heavy lifting for targeting, bidding, and optimizing their ad campaigns. So, what is left? Creative. [&hellip;]

Question 32

What are the eCommerce Apps Creative Best Practices?

Accepted Answer

2020 has been a big year for eCommerce apps and consumer demand, and the competition is high to acquire users with effective creative advertising. At the same time, we have all been observing big changes in user acquisition advertising technology in the last few years. Artificial intelligence is automating more and more of the media [&hellip;]

Question 33

What is the Cost of Advertising for D2C eCommerce Apps?

Accepted Answer

The cost of user acquisition for D2C eCommerce app advertising has fluctuated throughout the year, steadily increasing since summer as we headed into the holiday shopping season. In general, D2C eCommerce apps have had a big year of growth as people stayed home and moved their shopping online. In fact, it was reported that Cyber [&hellip;]

Question 34

What are the eSports App Creative Best Practices?

Accepted Answer

2020 has been a big year for eSports apps. The genre of competitive gaming has risen over the last few years. Mobile eSports apps grew by a rate of 27.5% in 2019, generating $19.5 billion in revenue, up from $15.3 billion the previous year. So, we put together the following eSports creative best practices. To [&hellip;]

Question 35

How to Work With Consumer Acquisition

Accepted Answer

We aren’t here to replace internal marketing teams—we’re here to support them. Learn how you can work with us. Instead, we’re here to augment your work. We support companies in building or running internal marketing teams. Our goal is to help teams run at peak efficiency. Consumer Acquisition’s core value is to benchmark these internal [&hellip;]

Question 36

What are Casual Games?

Accepted Answer

Casual Games” refers to a type of video game that doesn’t require a major time investment to play, win, and enjoy. While separately, a “casual gamer” is someone who enjoys any video game without investing significant time into it, playing it spontaneously, irregularly, or infrequently. What are Casual Games Features?   Web-based, Mobile with Broader [&hellip;]

Question 37

What is the Cost of Advertising for Entertainment Apps?

Accepted Answer

When it comes to entertainment app advertising costs, there are many different variables. It can depend on the advertising channel (Facebook v Google v TikTok, for instance) as well as the following: Ad objective Audiences Ad quality Ad sizes Bidding type and amount Your industry We will break down how each of these affects entertainment [&hellip;]

Question 38

What are the eCommerce App User Acquisition Best Practices?

Accepted Answer

Ecommerce apps usage is on the rise. It has been growing and will continue to grow at a rapid rate in the coming years. That is because most of the mobile time is spent using apps. 51% of people open a mobile app up to ten times each day. Ecommerce apps are also seeing a [&hellip;]

Question 39

What are Facebook Videos?

Accepted Answer

Facebook videos allow you to show off your product, service, or brand using a video ad. You can create video ads in Ads Manager or boost a post that includes a video from a Facebook Page. Video ads appear on Facebook, Instagram, Audience Network, and Messenger.   Facebook Videos Here are some of the best [&hellip;]

Question 40

What are Direct-to-Consumer (D2C) eCommerce App Creative Best Practices?

Accepted Answer

2020 has been a big year for direct-to-consumer (D2C) eCommerce apps and consumer demand, and the competition is high to acquire users. More people are shopping online and from mobile apps, and the number of D2C eCommerce apps is rising. In order to drive great, effective advertising results with top-notch creatives, read further to learn [&hellip;]

Question 41

What are the eSports App User Acquisition Best Practices?

Accepted Answer

ESports is a form of sport competition using video games. Often appearing as organized, multiplayer video game competitions, particularly between professional players, individually or as teams. While popular with PC gaming, mobile eSports apps have also been consistently on the rise for the past few years. Mobile eSports apps grew by a rate of 27.5% [&hellip;]

Question 42

What are Google App Campaigns?

Accepted Answer

Google App Campaigns (previously Google Universal App Campaigns) have come a long way in the last few years. Even two years ago, most of our clients had about an 80/20 split between Facebook and Google for their app advertising and user acquisition campaigns. Now, the split is more like 50/50.   What Are Google App [&hellip;]

Question 43

What are Match 3 Games?

Accepted Answer

“Match 3 Games” (or tile-matching games) are a type of puzzle game where the player manipulates tiles in order to make them disappear according to a matching criterion. In many match 3 games, that criterion is to place a given number of tiles of the same type so that they adjoin together. The core challenge [&hellip;]

Question 44

What are Sweepstakes Games?

Accepted Answer

“Sweepstakes Games” are a type of game where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery game that was tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Under these laws, sweepstakes became strictly &#8220;No [&hellip;]

Question 45

How to Market an Entertainment App?

Accepted Answer

With the number of entertainment apps for download from the world’s leading app stores increasing exponentially, brands know all too well that a meticulous marketing strategy is the only way to stand out in today’s app market. Entertainment app marketing covers every user interaction from the moment they first learn about the app to when they [&hellip;]

Question 46

What are the Direct-to-Consumer (D2C) eCommerce App User Acquisition Best Practices?

Accepted Answer

What is D2C eCommerce? Direct-to-consumer eCommerce, also known as D2C eCommerce, is a term for an eCommerce strategy. This strategy is where traditional B2B businesses start selling directly to end-consumers via an eCommerce site or app. For example, farmers selling directly to a customer who will consume their produce. Or, purse designers selling directly to [&hellip;]

Question 47

What are Promotional Games?

Accepted Answer

Promotional Games offer brands a fun, engaging way to drive user attention and traffic to their business. The gameplay allows brands an innovative approach to landing more sales and gaining brand awareness. Incorporating branded games within the sales funnel can excite customers. Which gets them to interact with your brand as they&#8217;re making purchasing decisions. [&hellip;]

Question 48

What is a Mobile Games Agency?

Accepted Answer

Looking for a mobile games agency? Mobile advertising is one of the most effective ways to grow your gaming user base online, and the right partner can help you scale advertising efforts much further. A mobile games agency will provide both creative and media buying services with an experienced and highly skilled team. Use a [&hellip;]

Question 49

What are Entertainment Apps?

Accepted Answer

Entertainment apps comprise a wide range of interactive activities from purely leisure apps (music, playing games) to communication apps (social media, streaming media, instant messaging). Users can download entertainment apps are through popular app stores like the Apple App Store, Google Play Store, Amazon App Store, and more.   Most Popular Entertainment Apps There are [&hellip;]

Question 50

How Do You Conduct a Gaming Soft Launch Campaign?

Accepted Answer

When you have a new gaming app that you plan to release worldwide in 2020, first, you’ll want to start with a gaming soft launch campaign. Facebook is a great place to start; however, what worked for Facebook user acquisition advertising in 2019 won’t work as well in 2020. User acquisition advertising evolves fast. If [&hellip;]

Question 51

About Consumer Acquisition Managed Services

Accepted Answer

What are the benefits of your managed services?   Facebook and Google App Campaign management All-inclusive media buying, creative strategy, and production We benchmark & collaborate with internal UA teams We offer tiered managed services to businesses of all sizes Free Advanced Reporting: View KPIs from multiple sources in one dashboard: Facebook, Instagram, and Google [&hellip;]

Question 52

What is Mobile Gaming Online?

Accepted Answer

Mobile gaming online has several distinguishing features. Mobile games are games designed for mobile devices that may be connected to the Internet, such as smartphones, feature phones, smartwatches, pocket PCs, tablets, PDAs, or portable media players. Today’s mobile phones &#8211; particularly smartphones &#8211; have a wide range of connectivity features for enabling mobile gaming online, [&hellip;]

Question 53

What are the Latest Facebook and Google Creative Trends for Match 3 Games?

Accepted Answer

What are the latest Facebook and Google creative trends for Match 3 games? Both Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. As the algorithms for these ad targeting platforms have become more sophisticated, marketers should rely more on the platforms to do the heavy lifting. Including [&hellip;]

Question 54

How Do I Create Google App Campaigns?

Accepted Answer

Creating successful app campaigns is easy with the right tools to get started. Google App Campaigns (previously Google Universal App Campaigns) are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google&#8217;s largest ad networks including search, display, YouTube, and the Google [&hellip;]

Question 55

What are the Latest Facebook and Google Creative Trends for Puzzle and Hidden Object Games?

Accepted Answer

Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. Furthermore, the algorithms for these ad targeting platforms have become more sophisticated. Thus, marketers should learn more on the platforms. In order to do the heavy lifting for targeting, bidding, and optimizing their ad campaigns. So what&#8217;s left? [&hellip;]

Question 56

How Do You Increase User Acquisition?

Accepted Answer

How to increase user acquisition has changed over the past couple of years. It’s more important than ever that advertisers change with it in order to improve ad performance and user acquisition results. Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily [&hellip;]

Question 57

What are the latest Facebook and Google creative trends for Social Casino games?

Accepted Answer

Creative trends change fast and they also vary dramatically across genres. It is good to know about broad creative trends. But, you will also want to hone in on your particular niche. Such as Social Casino creative trends, if this is relevant for you. Facebook ads and Google ads provide powerful ways to reach and [&hellip;]

Question 58

How Much Does Facebook Advertising Cost?

Accepted Answer

“How much does Facebook advertising cost?” The first question social marketers consider when Facebook advertising for the first time. The traditional answer, and the answer you will find in almost every article on the subject, is: “It depends.” While this is too broad and general of an answer, it is because there are a few [&hellip;]

Question 59

What are the latest Facebook and Google creative trends for Casual RPGs?

Accepted Answer

What are the latest Casual RPG creative trends? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. The algorithms for these ad targeting platforms have become more sophisticated. Therefore, marketers should learn more on the platforms to do the heavy lifting for targeting and bidding. Also, for [&hellip;]

Question 60

What is Facebook Advertising?

Accepted Answer

What is Facebook Advertising? Facebook advertising provides a way for business to reach and target current and potential customers with ad creative and messages relevant to them. Advertisers create campaigns that have specific goals and create ads within those campaigns to help them reach those goals.   Where does Facebook advertising appear?   Facebook ads [&hellip;]

Question 61

What are the Latest Facebook and Google Creative Trends for Simulation Games?

Accepted Answer

What are the latest Simulation Games creative trends? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for targeting, bidding, and optimizing [&hellip;]

Question 62

What are the Latest Facebook and Google Creative Trends for Card Games?

Accepted Answer

What are the latest Facebook and Google creative trends for card games? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for targeting, [&hellip;]

Question 63

What is Customer Acquisition?

Accepted Answer

Customer acquisition is the process of bringing new users or players to your mobile app or game. The goal of this process is to create a systematic, sustainable customer acquisition strategy that can evolve with new trends and platform changes, such as with product changes on Google’s or Facebook’s acquisition platforms. Acquiring new users involves [&hellip;]

Question 64

What are the Latest Facebook and Google Creative Trends for Word Games?

Accepted Answer

What are the latest Word Games creative trends for Facebook and Google? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for [&hellip;]

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