How to Work With Consumer Acquisition

We are not here to replace internal marketing teams—we are here to support them. Learn how you can work with us. How to Work with Consumer Acquisition and CA+ From user acquisition to creative strategy and production, we are here to augment your work. We support companies in building or running internal marketing […]

Consumer Acquisition Managed Services

Our managed services bundle together media buying, creative development and testing, reporting, and ultimately, campaign execution. These services are designed for companies looking to scale their direct response advertising on Facebook, Google, TikTok, Instagram, Snap, and Apple Search Ads. Learn More About Our Managed Services What are the benefits of your managed services? […]

Our Creative Studio CA+

Learn more about our Creative Studio CA+ and how you can work with us to drive great, effective advertising results. Our Creative Studio CA+ Why CA+ CA+ breaks the mold on creative agency services both in creative development and pricing model. Today’s advertisers need to be nimble and able to reach their audience […]

What is a Facebook Agency?

Facebook advertising is one of the most effective ways to grow your business online, and the right partner can help you take your advertising further. A Facebook Agency provides experienced Facebook advertisers to help businesses use Facebook ads to grow. Use a Facebook Agency for the following: Plan: Build smarter end-to-end campaigns Create: Make ads […]

What is an Ad Concept Model?

An ad concept model is designed to systematize creative development and UA targeting based on iterative testing. Based on over 100,000 videos and images we produce and test yearly for our clients, our research has shown that winning ads last only 10 weeks, before they burn out. We have performed over 25,000 A/B and multivariate […]

What is a Media Buying Model?

In mobile app marketing, a media buying model is the process and approach used in paid marketing efforts. The goal is to identify and purchase ads on channels that are relevant to the target audience at the optimal time, cost-effectively. Media buying is a process relevant to both traditional marketing channels (television, radio, print) and […]

What Is User Acquisition?

User acquisition is the process of using data-driven mobile ad campaigns. It is used to build awareness for apps, platforms, or services and capture new users. Unlike traditional advertising or campaigns that nurture leads at various stages, user acquisition campaigns are designed to convert right away. Most app developers’ user acquisition strategies focus largely or […]

How Do You Increase User Acquisition?

How to increase user acquisition has changed over the past couple of years. It’s more important than ever that advertisers change with it in order to improve ad performance and user acquisition results. Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily […]

What is Customer Acquisition?

Customer acquisition is the process of bringing new users or players to your mobile app or game. The goal of this process is to create a systematic, sustainable customer acquisition strategy that can evolve with new trends and platform changes, such as with product changes on Google’s or Facebook’s acquisition platforms. Customer Acquisition […]

How Do You Create a Customer Acquisition Strategy?

What Is Customer Acquisition? Customer acquisition is the process of identifying and targeting prospective buyers, nurturing them through the sales funnel, and converting them into paying customers. Ideally, a customer acquisition strategy is a systematic, ongoing effort that is regularly refined and updated in response to market changes and trends. Why Do You Need […]

What Is Social Advertising?

What Is Social Advertising? Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue. Social advertising is […]

What Is Mobile Advertising?

Mobile advertising is huge. As of 2019, it even beats television advertising: US consumers will spend more time on their smartphones this year than they will spend watching TV. And yet… how much of your advertising is focused on mobile users and devices? What proportion of your advertising is mobile? Are you investing in mobile-first […]

What is an App Install Ad?

What is an App Install Ad? The massive growth in mobile app usage has generated competition in the marketplace. Today, the Google Play Store contains 2.1 million apps and the Apple App Store comes in second with 1.8 million. In a highly competitive fight for relevance, you need more than useful, streamlined design: you need […]

What is Facebook Advertising?

What is Facebook Advertising? Facebook advertising provides a way for businesses to reach and target current and potential customers with ad creative and messages relevant to them. Advertisers create campaigns that have specific goals and create ads within those campaigns to help them reach those goals. Where does Facebook advertising appear? Facebook ads […]

Why Do 30-Day Tests Fail With Facebook or Google Partners?

Why 30-day tests fail with Facebook or Google Partners… Why 30-Day Tests Fail: Account Access This can either speed up or slow down the learning process. We need access to an existing account to perform a creative audit and media buying audit. This way, we can see what has worked and what hasn’t worked […]

How To Do Creative Testing

Advertisers face two critical challenges: To develop enough creative to stay ahead of creative fatigue, and to do creative testing fast and inexpensively enough to keep their ROAS (return on ad spend) high. How to do Creative Testing Developing mobile creative good enough to replace your top-performing ads is highly challenging because you […]

How Often Should You Change Your Ad Creative?

How often should you change your ad creative? Nothing lasts forever. Especially in advertising. Creative fatigue – when an ad’s performance declines because people have seen it too many times – affects every ad eventually. On Facebook, it happens especially fast. Even an unusually successful ad will start showing performance declines after a week or […]

What is Social Media Marketing?

Social media marketing is the use of social media platforms, like Facebook, Instagram, Twitter, and TikTok to promote a product or service. Most social media platforms have built-in data analytics tools. This enables marketers to track the progress, success, and engagement of advertising campaigns. Marketers can reach a wide range of audiences through social media […]

How Do You Make Social Media Ads Stand Out?

Social media, such as Facebook, is the perfect place to market your mobile app, but it’s a crowded market for advertising. As a result, getting your app noticed by the right audiences at the right time requires some intentional effort. The following tips will help you make social media ads stand out and get your […]

What is Social Media Advertising?

Social media advertising is the use of social media platforms, like Facebook, Instagram, Twitter, and TikTok to promote a product or service. Most social media platforms have built-in data analytics tools, enabling marketers to track the progress, success, and engagement of advertising campaigns. Marketers can reach a wide range of audiences through social media advertising, […]

What is Facebook Marketing?

Facebook marketing provides a way for business to reach and target current and potential customers with ad creative and messages relevant to them. Marketers create campaigns that have specific goals and create ads within those campaigns to help them reach those goals. Where does Facebook marketing appear? Facebook ads are shown to audiences for […]

How much does Google advertising cost?

“How much does Google advertising cost?” The first question marketers consider when Google advertising with App Campaigns for the first time. The traditional answer, and the answer you will find in almost every article on the subject, is: “It depends.” While this is too broad and general of an answer, it is because there are […]

What is PPC Advertising?

PPC advertising (pay-per-click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of buying traffic to your app store or website page. Search engine advertising, such as with Google Ads, is one of the most popular forms of PPC. […]

What is Facebook AAA?

Facebook AAA (Automated App Ads) launched in the Fall of 2020 to solve for some of the complex challenges advertisers may face when launching and growing their apps and games. Facebook AAA is built on powerful machine learning, designed for today’s advertiser. AAA can be used by businesses of all sizes who want to grow […]

What is Social Media Marketing for Business?

Social media marketing is the use of social media platforms, like Facebook, Instagram, Twitter, Snap, and TikTok to promote a product or service. Most social media platforms have built-in data analytics tools, enabling marketers to track the progress, success, and engagement of advertising campaigns. Marketers can reach a wide range of audiences through social media […]

What is Growth Marketing?

Growth marketing is the cycle of acquisition, activation, retention, and reactivation of users or customers. The concept is derived from the term “growth hacking,” created in 2010 by Sean Ellis to describe how agile organizations like Airbnb and Amazon approach growth. Although at its core, it’s not a hack, growth marketing uses data-driven marketing as […]

What is TikTok Marketing?

TikTok marketing is now widely available on this newest social network to gain global awareness and reach over 800 million active users. TikTok is used for sharing user-generated videos, mostly of people lip-synching to popular songs. Users can create and upload their own videos where they lip-synch, sing, dance, or just talk. Users can also […]

What Is Facebook Creative?

What Is Facebook Creative & Why Is It So Important? App developers use Facebook creative to acquire new users from Facebook’s 2.3 billion members worldwide. That’s over 229 million in the U.S. Facebook creative can take a variety of forms and be broadly or narrowly targeted based on users’ geographic locations. Also based on past […]

What is Facebook’s Campaign Budget Optimization?

Facebook’s Campaign Budget Optimization feature gives social marketers the option for machine learning to control their budget at the campaign level. Marketers just want to know that they are using their ad dollars most efficiently. Facebook’s Campaign budget optimization is designed to give marketers an easier way to manage their ad budgets. Ultimately, to ensure […]

What are Facebook Videos?

Facebook videos allow you to show off your product, service, or brand using a video ad. You can create video ads in Ads Manager or boost a post that includes a video from a Facebook Page. Video ads appear on Facebook, Instagram, Audience Network, and Messenger. Facebook Videos Here are some of the best […]

How Much Does Facebook Advertising Cost?

“How much does Facebook advertising cost?” The first question social marketers consider when Facebook advertising for the first time. The traditional answer, and the answer you will find in almost every article on the subject, is: “It depends.” While this is too broad and general of an answer, it is because there are a few […]

How to Measure Your Facebook Ad Quality with the New Ad Relevance Diagnostics

35% of the leading online ad platforms have a metric for measuring ad quality. The better your ad quality, the lower your costs, and the more users see your ads. For Google AdWords, that metric is Quality Score. For Facebook advertising, that metric has been called Relevance Score. To date, Relevance Score was Facebook’s measure […]

What Are the Most Important Facebook Advertising Metrics?

How You Measure Facebook Ad Metrics Performance Is Critical Facebook’s native tools make it easy for advertisers to create ad campaigns. Once the campaign launches, the real work begins. To ensure you’re spending wisely, optimizing your campaign, and getting the returns you want, you need to measure performance by tracking the Facebook ad metrics that […]

What is Facebook’s Simplified Campaign Structure?

What is Facebook’s Simplified Campaign Structure? When getting started with advertising on Facebook, your campaign structure needs three parts to run, and knowing how they work together will help your ads run the way you want, and reach the right audience. These components are: Campaign: A campaign contains one or more ad sets and ads. […]

What is Facebook’s “Power 5”?

What is Facebook’s Power 5? Facebook advertising has changed. It’s time advertisers changed with it. Over the last few years, the Facebook advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager. The change has come through a series of updates, best practices, and new […]

What is Facebook Dynamic Creative Optimization?

Facebook’s core feature to help determine the best creative is Dynamic Creative Optimization (DCO), which automatically tests multiple variations of a single ad. You should always be A|B Testing your creative to optimize on spend. Dynamic Creative Optimization selects the best elements to put into an ad based on audience segments to deliver in real-time […]

What is Facebook Dynamic Language Optimization?

If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the availability of Facebook’s Dynamic Language Optimization (DLO). What is Dynamic Language Optimization? Until now, advertising to a universal audience meant one of two things: a) Lots of manual work […]

What is Facebook Ad Creative?

What is Facebook Ad Creative? Facebook Ad Creative is classified as any Facebook ad that users see on your website or app. Creative is the ad users see on a webpage, app, or another digital environment. Creatives can be images, videos, and other formats that get delivered to users. In order to deliver an ad, […]

What Are The Latest Facebook Creative Trends?

Facebook ads are a powerful way to reach and target current and potential customers. They are a powerful tool that, if utilized right, will help you succeed with your mobile marketing campaigns. Here are the most interesting Facebook creative trends of this year: Facebook Creative Trends Dynamic Formats and Ad Creative Dynamic Creative […]

What is A|B Split Testing for Facebook Ads?

Campaign excellence isn’t easy. Facebook split testing is critical to achieving excellence. High-performance, control-beating creative is a rare thing. In our experience, after spending over a billion dollars in user acquisition advertising, usually only one out of twenty ads can beat the current “control” (the top-performing ad). The reality is, most ads fail. The extremely […]

How do I create a Facebook App Ads Campaign?

Facebook offers mobile app marketers both high volume and high-quality sources of advertising traffic through Facebook App Ads. These ads allow users to install your app directly from your ad. Based on where your ad appears, any original content may be added to, dropped, or modified during the ad serving process. Facebook App Ads do […]

What is the Facebook Advertising Library?

What is the Facebook Advertising Library? Facebook’s Advertising Library launched in 2019, and it’s an aggressive move towards visibility and clarity of data for the ad platform, sparked by ongoing calls for more transparency. It offers a comprehensive, searchable collection of ads currently running from across Facebook Products, including Instagram. The Facebook Advertising Library […]

How Can You Improve Facebook Ad Performance?

Facebook advertising has changed over the past couple of years. It’s more important than ever that advertisers changed with it in order to improve Facebook ad performance. Over the last few years, the Facebook advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager. The […]

What are Facebook’s Structure for Scale Best Practices?

“Structure for Scale” is Facebook’s set of best practices advertisers should adopt if they want the Facebook advertising algorithm to operate at peak performance. Here are more Structure for Scale details on this approach for your reference: 1. Why do 50 conversions per week matter? Is there a performance benefit above 50 conversions per week? […]

What is Competitive Facebook Ads Analysis?

Competitive Facebook Ads analysis is one of the most important steps to generate better creative for your Facebook campaign ads. Creating a high-performing ad is not an easy task. Creating a winning ad is very hard – and only one in twenty new ads will usually beat a control. With a 5% success rate, you […]

What are Facebook Mobile App Install Ads?

For many mobile app marketers, Facebook offers the highest volume and quality source of advertising traffic through Mobile App Install Ads. Fully capitalizing on the potential of the Facebook platform requires heavy testing and, more importantly, continually adapting to changes in Facebook’s advertising strategies and algorithms. Over the past few years, Facebook has ramped up […]

What are Facebook Automated App Ads?

Facebook Automated App Ads are built on powerful machine learning, designed for today’s advertisers. Facebook launched Automated App Ads in the Fall of 2020 to solve some of the complex challenges advertisers may face when launching and growing their apps and games. Automated App Ads can be used by businesses of all sizes who want […]

What are Significant Edits?

Significant edits are in regard to pausing a Facebook ad set or making a change to an optimization event, audience, or creative. In some cases, changes to bid strategy or budget may also be considered significant, but it depends on the magnitude of the change. Significant edits to your campaign may cause an ad set […]

What are Player Personas?

Player Personas are a model of a target user for a product or service, such as an app or a game. A player persona summarizes the target user’s background, motivations, goals, and needs. This player persona helps you design a solution to meet the target user’s expectations. A persona is normally based on data collected […]

How Do You Create Quality Facebook Video Advertisements?

What are the best practices to get more results from your Facebook user acquisition advertising? It’s Facebook video advertisements. The creative elements that drive the results from creative testing include: 60% of videos or images 30% text 10% headlines and calls to action While generally videos and images do share first place for their impact […]

What are all the Facebook Ad Sizes You Need to Know?

Facebook offers the highest volume and quality source of advertising traffic for many mobile app marketers. Fully capitalizing on the potential of the Facebook platform requires heavy creative testing and with this comes the need for creative in all Facebook ad sizes. Why does Facebook ad size matter? Here’s Why: Understanding Facebook ad size means […]