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See Mobile App Industry Benchmarks — FREE!

See Mobile App Industry Benchmarks — FREE!

  • by Brian Bowman
  • July 7, 2020

Ever wonder how your mobile game or app KPIs perform vs industry benchmarks? We’ve released our “Mobile App Industry Benchmarks”…

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Killer Facebook Creative

Killer Facebook Creative

  • by Brian Bowman
  • July 3, 2020

Get killer Facebook creative! Facebook & Google AI are automating media buying making creative the main driver of profitable UA….

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The Definitive Guide To Creative Trends For Mobile Game Advertisers in Summer 2020

The Definitive Guide To Creative Trends For Mobile Game Advertisers in Summer 2020

  • by Brian Bowman
  • June 23, 2020

In The Definitive Guide to Creative Trends for Mobile Game Advertisers, our newest whitepaper, we layout hundreds of examples of…

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The Party is Over: CPMs Are Up!

The Party is Over: CPMs Are Up!

  • by Brian Bowman
  • June 16, 2020

CPMs are up. Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app…

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Creative Is King: Creative Trends For Mobile Gaming Ads

Creative Is King: Creative Trends For Mobile Gaming Ads

  • by Brian Bowman
  • June 2, 2020

UA advertising for mobile gaming has gone through some big changes in the last few years. AI is automating more and more of…

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Creative Is King

Creative Is King

  • by Brian Bowman
  • May 19, 2020

Creative is king in a world rapidly moving towards automated media buying. We believe optimizing creative is hands down the…

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