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7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

  • by Brian Bowman
  • October 7, 2019

It’s a mobile world. With more apps and app discovery channels than ever before, the opportunities for advertisers are simply…

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Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

  • by Brian Bowman
  • September 27, 2019

The machines have arrived…and now it’s time for advertising managers to step back from many of the tasks that used…

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What’s Next for UA Managers? A Creative-First Focus.

What’s Next for UA Managers? A Creative-First Focus.

  • by Brian Bowman
  • September 11, 2019

Recently, we spoke with AdExchanger’s Allison Schiff about our perspective on the impact of Facebook’s and Google’s improving algorithms for…

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5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

  • by
  • August 22, 2019

Google’s App Campaigns launched five important new features that will change the way user acquisition managers do their jobs. Here’s…

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Google’s New App Campaign Features Supported By Consumer Acquisition’s AdRules Platform

  • by BRIAN BOWMAN
  • August 12, 2019

SAN FRANCISCO, Calif. — August 13, 2019 — ConsumerAcquisition.com, a Google Creative Partner and Premier Partner, today announced that its…

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Facebook Power5: New Best Practices for Facebook Advertising in 2019

  • by Brian Bowman
  • August 12, 2019

Facebook advertising has changed. It’s time advertisers changed with it.  Over the last few years, Facebook’s advertising algorithm has gotten…

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Google App Campaigns: 8 New Tools & Tricks You Need to Succeed

  • by Brian Bowman
  • August 1, 2019

There are digital advertising channels, and then there’s Google App Campaigns. The platform is a breed apart in many ways….

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2019 Video Ad Creative Best Practices

  • by Brian Bowman
  • July 29, 2019

What’s the best way to get more results from your user acquisition advertising? We say it’s video creative. After spending…

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