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COVID-19: Mobile Ad Traffic & ROAS Up, CPMs Down, Opportunity To Scale

COVID-19: Mobile Ad Traffic & ROAS Up, CPMs Down, Opportunity To Scale

  • by Brian Bowman
  • March 25, 2020

The effects of the Covid-19 pandemic, while undeniably tragic, have resulted in an increased global need to stay connected online….

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Focus on What Matters: Here are the 3 Drivers of UA Campaign Performance

Focus on What Matters: Here are the 3 Drivers of UA Campaign Performance

  • by Brian Bowman
  • March 23, 2020

There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to…

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Player Profiles Are Key to Dominating Facebook Ads in 2020

Player Profiles Are Key to Dominating Facebook Ads in 2020

  • by Brian Bowman
  • March 9, 2020

Why do people play mobile games? What motivates them to choose one app over another, or to click on one…

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Why is the Control Video so Hard to Beat?

Why is the Control Video so Hard to Beat?

  • by Brian Bowman
  • February 24, 2020

High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA…

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2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games

2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games

  • by Brian Bowman
  • February 12, 2020

Check out the 2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games, published by Consumer…

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Or Tamir Joins ConsumerAcquisition.com to Lead Client Services

Or Tamir Joins ConsumerAcquisition.com to Lead Client Services

  • by Brian Bowman
  • February 5, 2020

Former Managing Director of Maggala Partners and EVP Client Services and Strategy with Moburst to bring unparalleled expertise in client…

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