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UA Is Dead – Long Live Automation

UA Is Dead – Long Live Automation

  • by Bo Jacks
  • September 23, 2020

Full-scale automation is here for mobile apps. With Google’s AC (App Campaigns) now a necessary and substantial part of most…

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Game Over – Apple’s iOS 14 & IDFA Loss Will Drive Layoffs!

Game Over – Apple’s iOS 14 & IDFA Loss Will Drive Layoffs!

  • by Brian Bowman
  • September 3, 2020

If released in the next month, Apple’s iOS 14 with the loss of the iOS Users’ Identifier for Advertisers (IDFA)…

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Facebook Announces Plans for Apple iOS 14 Impact

Facebook Announces Plans for Apple iOS 14 Impact

  • by Brian Bowman
  • August 26, 2020

Facebook announced plans for the impact of Apple’s much-anticipated iOS 14 release, in a detailed blog post today. Apple’s deprecation…

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IDFA Armageddon Part Deux!

IDFA Armageddon Part Deux!

  • by Brian Bowman
  • August 25, 2020

Apple announced the deprecation of the iOS Users’ Identifier for Advertisers (IDFA). This is the biggest change in the mobile…

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Inc. Magazine Names Consumer Acquisition as one of America’s Fastest-Growing Private Companies

Inc. Magazine Names Consumer Acquisition as one of America’s Fastest-Growing Private Companies

  • by Brian Bowman
  • August 16, 2020

For the third year in a row, Inc. magazine has named Consumer Acquisition to its annual Inc. 5000 list, which…

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Why is the Control Video so Hard to Beat? August 2020 – Update

Why is the Control Video so Hard to Beat? August 2020 – Update

  • by Brian Bowman
  • August 12, 2020

High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA…

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