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Total 139 Posts

5th Quarter 2020 – Are You Ready!?

5th Quarter 2020 – Are You Ready!?

  • by Brian Bowman
  • October 20, 2020

Q5 2020 is coming. That is right! We believe there will be a 5th Quarter in 2020 for Facebook and…

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2021 Challenges For Mobile App Advertisers

2021 Challenges For Mobile App Advertisers

  • by Brian Bowman
  • October 13, 2020

Challenges For Mobile App Advertisers: As we reflect back on the challenges and opportunities that 2020 presented and prepare for…

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The Faster, Better, Cheaper Mandate in Extraordinary Times

The Faster, Better, Cheaper Mandate in Extraordinary Times

  • by Dustin Engle
  • September 29, 2020

We live in extraordinary times. In just the last few decades, we may have thought we had already seen it…

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UA Is Dead – Long Live Automation

UA Is Dead – Long Live Automation

  • by Bo Jacks
  • September 23, 2020

Full-scale automation is here for mobile apps. With Google’s AC (App Campaigns) now a necessary and substantial part of most…

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Game Over – Apple’s iOS 14 & IDFA Loss Will Drive Layoffs!

Game Over – Apple’s iOS 14 & IDFA Loss Will Drive Layoffs!

  • by Brian Bowman
  • September 3, 2020

If released in the next month, Apple’s iOS 14 with the loss of the iOS Users’ Identifier for Advertisers (IDFA)…

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Facebook Announces Plans for Apple iOS 14 Impact

Facebook Announces Plans for Apple iOS 14 Impact

  • by Brian Bowman
  • August 26, 2020

Facebook announced plans for the impact of Apple’s much-anticipated iOS 14 release, in a detailed blog post today. Apple’s deprecation…

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