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5 Facebook Best Practices For A|B Testing New Ad Creative

5 Facebook Best Practices For A|B Testing New Ad Creative

  • by Brian Bowman
  • December 2, 2019

Video ads work. Really well. We’ve been watching them outperform still image ads for years now. If you’re been holding…

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Scaling Your User Base Doesn’t Have to Be Slow and Costly. Here’s How To Do It Right.

Scaling Your User Base Doesn’t Have to Be Slow and Costly. Here’s How To Do It Right.

  • by Brian Bowman
  • November 26, 2019

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no…

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2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

  • by Brian Bowman
  • November 13, 2019

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any…

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Growth Teams in 2020: How the Shrinking UA Department will Impact Your Strategy

Growth Teams in 2020: How the Shrinking UA Department will Impact Your Strategy

  • by Brian Bowman
  • October 21, 2019

A new year — a new decade — is just two months away. As you think ahead to your staffing…

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7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

  • by Brian Bowman
  • October 7, 2019

It’s a mobile world. With more apps and app discovery channels than ever before, the opportunities for advertisers are simply…

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Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

  • by Brian Bowman
  • September 27, 2019

The machines have arrived…and now it’s time for advertising managers to step back from many of the tasks that used…

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