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Facebook Creatives: How to Produce and Deploy Mobile Ad Creative at Scale

Facebook Creatives: How to Produce and Deploy Mobile Ad Creative at Scale

  • by Brian Bowman
  • January 2, 2020

Need to feed the creative beast? Most advertisers do. Creative fatigue sets in fast… and the larger your ad spend,…

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Facebook’s Structure for Scale: How to Prepare for Automated Media Buying

Facebook’s Structure for Scale: How to Prepare for Automated Media Buying

  • by Brian Bowman
  • December 17, 2019

It’s time to rethink how we manage Facebook advertising campaigns, and Facebook has a new framework to do it with:…

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2020 Playbook: Soft Launch To Worldwide Launch Strategy for New Games Using Facebook Ads

2020 Playbook: Soft Launch To Worldwide Launch Strategy for New Games Using Facebook Ads

  • by Brian Bowman
  • December 10, 2019

If you have a new mobile game and you want to bring it to a worldwide market, you’ll need an…

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5 Facebook Best Practices For A|B Testing New Ad Creative

5 Facebook Best Practices For A|B Testing New Ad Creative

  • by Brian Bowman
  • December 2, 2019

Video ads work. Really well. We’ve been watching them outperform still image ads for years now. If you’re been holding…

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Scaling Your User Base Doesn’t Have to Be Slow and Costly. Here’s How To Do It Right.

Scaling Your User Base Doesn’t Have to Be Slow and Costly. Here’s How To Do It Right.

  • by Brian Bowman
  • November 26, 2019

Scaling a user base requires great creative, systematic testing, and enough ad budget to run those tests. There is no…

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2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

  • by Brian Bowman
  • November 13, 2019

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any…

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