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2021 Update: Facebook Creative Testing: Why Is The Control Video So Hard To Beat?

2021 Update: Facebook Creative Testing: Why Is The Control Video So Hard To Beat?

  • by Brian Bowman
  • January 19, 2021

2021 Facebook Creative Testing is the new update to our wildly successful whitepaper, Facebook Creative Testing: Why Is The Control…

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What’s up with CPMs on Facebook?

What’s up with CPMs on Facebook?

  • by Brian Bowman
  • January 13, 2021

Way back in Q4 last year, we predicted that a “Q5” would come just like in previous years. A period…

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How Internal UA Teams Should Leverage a Consultancy

How Internal UA Teams Should Leverage a Consultancy

  • by Ariel Neiman
  • January 7, 2021

Your in-house team of user acquisition (UA) professionals is the best of the best. They are well-versed in all aspects…

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End of 2020 Sprint: Capture Q5 and Prepare for IDFA Impact

End of 2020 Sprint: Capture Q5 and Prepare for IDFA Impact

  • by Brian Bowman
  • December 23, 2020

With the end of 2020 just weeks away, instead of winding down, now is the time to seize the Q5…

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What Can App Commerce Marketers Learn From Fake Gameplay Ads?

What Can App Commerce Marketers Learn From Fake Gameplay Ads?

  • by Vincent Scala
  • December 15, 2020

We have all seen the ads on TV — ads designed to shock, disrupt, or entertain. What can mobile app…

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The Definitive Guide to TikTok Ads 2021

The Definitive Guide to TikTok Ads 2021

  • by Brian Bowman
  • December 7, 2020

TikTok is a hot spot for mobile app advertising right now. It is not hard to see why. The platform’s…

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