Gemini App Install Ads

Yahoo recently announced that U.S. advertisers can promote their apps using Gemini app install ads. Most importantly, Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content, and advanced technologies. As a result, Gemini delivers engaging search and native advertising campaigns that really drive user acquisition results.

Yahoo Gemini app install ads

Yahoo Ads

While Yahoo is painfully late to the mobile app install market, it is hard to ignore its reach of over 550 million monthly mobile users. Also, Yahoo’s ads will appear on their mobile websites like Tumblr, Yahoo App, News, Weather, Sports, Finance, and other sites.

Tumblr’s Ads

Tumblr’s new mobile app advertisers can experiment with varying formats to see how users of the site respond.  In addition, Tumblr will allow mobile app advertisers to target the site’s largely Millennial audience. This is based on interests, site activity, as well as location, and gender.

What’s the catch? You can’t access their tool self-service. You must have a managed account and work through their team.

About Consumer Acquisition

Founded in 2013, is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers.

Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web-based performance advertisers. In addition, we drive game-changing results through creativity, data-driven optimization, and a relentless focus on financial performance. We are also buoyed by our proprietary technology that enables every member of our global team to make decisions based on business outcomes.

Consumer Acquisition has no outside investors, is profitable and growing. We operate across Facebook, Google, TikTok, Snap, and Apple Search Ads.

For more information, reach out to us at


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