Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users, it’s no surprise that Facebook is also the world’s largest advertising platform and a great place to find prospective customers for your business. However, social advertising certainly has its nuances, and your team needs to […]
Because Mobile app advertising is constantly changing, as a result, what is effective today is irrelevant tomorrow. Hence, in this video, hear the best practices for profitable mobile app user acquisition growth. In addition, learn how emerging techniques like Creative Studios, dynamic creative testing, and UA Bots driven by machine learning, are altering the industry as […]
Glu, a leading global developer of 3D freemium mobile games, hired Consumer Acquisition to assist in developing new and innovative creative concepts for effective Instagram & Facebook advertising. Also, this was to gain worldwide mass distribution of their new interior design game Design Home. As a result, Leveraging Consumer Acquisition’s Creative Studio platform, Design Home was […]
What’s the Cost Per Mobile App Install on Facebook and Instagram? Facebook and Instagram can be a gold mine for mobile app advertising. The volume of traffic is massive. Also, the cost per mobile app install (CPI) is often lower than competing traffic channels. Advertisers frequently ask how much they should expect to pay per […]
When it comes to Fantasy Sports Apps, Custom Audiences Matter NFL Playoffs are finally here. For football fanatics, that means the last chance to see their favorite teams play before the season is over. For fantasy sports apps companies, it means the final chance to engage current and new customers. Especially, before the sports heads […]
Amplifying the Connection Between Digital and Physical Retail: The Story of shopkick For consumers, shopping at a brick-and-mortar store can either be an enjoyable experience – if the retailer has the right technology in place – or it can become a tedious task. For instance, having to travel from store-to-store to find a specific sale […]
Get Our FREE White Paper Today 100K Facebook Ads Tested: Here’s What Works! Facebook Advertising Every business wants more customers, more app installs, and more money. Yet a lot of businesses are ignoring where customers are living and advertising to those users: Facebook. With more than 1 billion users and 150 million active daily users in North […]
Facebook Advertising: 3 Keys to Success Facebook advertising can be overly complex, but the formula for winning is simple. If you can master these 3 keys to Facebook success, you’ll be able to keep your user acquisition costs low at scale. Optimize Creative The difference in performance between an optimized ad and a poor performer […]
Facebook acquires TheFind! We are excited to announce that Facebook acquires TheFind! TheFind is a personalized shopping search engine to help improve its commerce ads. TheFind’s product allowed people to get customized recommendations for products while searching through its massive database of products. As a result, TheFind could help Facebook better match not just a […]
Gemini App Install Ads Yahoo recently announced that U.S. advertisers can promote their apps using Gemini app install ads. Most importantly, Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content and advanced technologies. As a result, Gemini delivers […]
