COVID-19: Mobile Ad Traffic & ROAS Up, CPMs Down, Opportunity To Scale

COVID-19: Mobile Ad Traffic & ROAS Up, CPMs Down, Opportunity To Scale

  • by Brian Bowman
  • March 25, 2020

The effects of the Covid-19 pandemic, while undeniably tragic, have resulted in an increased global need to stay connected online….

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Audience Builder Express: Building Facebook Audiences in a Flash

Audience Builder Express: Building Facebook Audiences in a Flash

  • by Brian Bowman
  • May 14, 2019

Audience Builder Express: Building Facebook Audiences in a Flash… In mobile app marketing, complacency kills. Every ad you produce, no…

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How to Improve Mobile App User Acquisition in Q1 2019

How to Improve Mobile App User Acquisition in Q1 2019

  • by Brian Bowman
  • December 21, 2018

Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…

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Brian Bowman reveals the secrets to achieve and sustain profitable mobile app user acquisition from Facebook and Google

Brian Bowman reveals the secrets to achieve and sustain profitable mobile app user acquisition from Facebook and Google

  • by Brian Bowman
  • November 6, 2017

Because Mobile app advertising is constantly changing, as a result, what is effective today is irrelevant tomorrow. Hence, in this video,…

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Glu Mobile’s’ Design Home app Increases ROAS By 70% with Consumer Acquisition’s Creative Studio

Glu Mobile’s’ Design Home app Increases ROAS By 70% with Consumer Acquisition’s Creative Studio

  • by Brian Bowman
  • August 9, 2017

Glu, a leading global developer of 3D freemium mobile games, hired Consumer Acquisition to assist in developing new and innovative…

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When it comes to Fantasy Sports App Installs, Custom Audiences Matter!

When it comes to Fantasy Sports App Installs, Custom Audiences Matter!

  • by Brian Bowman
  • January 21, 2016

NFL Playoffs are finally here. For football fanatics, that means the last chance to see their favorite teams play before…

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Amplifying the Connection Between Digital and Physical Retail: The Story of shopkick

Amplifying the Connection Between Digital and Physical Retail: The Story of shopkick

  • by Brian Bowman
  • December 2, 2015

For consumers, shopping at a brick-and-mortar store can either be an enjoyable experience – if the retailer has the right…

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Facebook Ads Tested: Find Out What Works & Why

Facebook Ads Tested: Find Out What Works & Why

  • by Brian Bowman
  • November 9, 2015

We’ve tested over 100,000 Facebook ads to find out what works & why. Learn how to optimize your ad creative…

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Facebook Advertising: 3 Keys to Facebook Success

  • by Tom Young
  • October 19, 2015

Facebook advertising can be overly complex, but the formula for winning is simple. If you can master these 3 keys…

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TheFind.com acquired by Facebook!

  • by Brian Bowman
  • March 13, 2015

We are excited to announce that Facebook acquires TheFind! TheFind is a personalized shopping search engine to help improve its…

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Yahoo Announces Gemini App Install Ads Marketplace

  • by Brian Bowman
  • December 19, 2014

Gemini App Install Ads Yahoo recently announced that U.S. advertisers can promote their apps using Gemini app install ads. Most…

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Is Facebook Traffic Lower Quality Than Google?

  • by Tom Young
  • December 18, 2014

Is Facebook Traffic Lower Quality Than Google? When advertisers compare the quality of traffic between Google and Facebook, Facebook traffic is…

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The Holidays are Not So Merry for Facebook Advertisers

  • by Tom Young
  • December 8, 2014

The Holidays are Not So Merry for Facebook Advertisers. You woke up on Black Friday to at least 20 emails from…

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We Drove 1 Million Mobile App Installs on Facebook for Less Than $1

  • by Tom Young
  • March 13, 2014

Mobile App Installs   We drove more than 1 million mobile app installs on Facebook in the past few months,…

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How Not to Lose $1,000,000 Dollars on Facebook Advertising!

  • by Brian Bowman
  • February 10, 2014

Facebook Advertising Our first $1 million spent on Facebook advertising would have been more effective if we took the money…

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The Exponential Growth Of Mobile App Advertising

  • by Brian Bowman
  • December 16, 2013

Facebook advertisers are finally catching up with the exponential growth of mobile app advertising. In 2011, consumers spent 23% of…

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Mobile Advertising Landscape

  • by Brian Bowman
  • November 20, 2013

Here are some of the key companies and developments in the mobile advertising landscape. The industry is both consolidating and…

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