Consumer Acquisition expands services further, becomes the only Facebook Marketing Partner providing ad copy services along with images and videos.
SAN FRANCISCO, Calif. – September 6, 2017
Ad Copy Services
Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end user acquisition platform, today announced the expansion of Ad Copy services within its proprietary Creative Studio that delivers creative at scale to Facebook advertisers. With today’s news, Consumer Acquisition becomes the only Facebook Marketing Partner to offer a complete suite of services for advertisers. So advertisers can dynamically source videos, images, and ad copy in a pay-per-performance marketplace.
Brian Bowman, CEO of Consumer Acquisition, said: “Expanding our offering to include Ad Copy is significant for advertisers because of the constant need to test hundreds of ad creatives to drive optimal performance on campaigns. Each creative brief that advertisers submit is reviewed by our services team and they work with experienced user acquisition managers for feedback and creative input. Given that we’ve spent over $200 million in Facebook ads across many categories, and we’re constantly being challenged by new businesses, new creative concepts, and models, we have experience in what it takes to develop successful creatives that we bring to advertisers.”
For Glu’s Design Home App, Consumer Acquisition increased return on advertising spend (ROAS) by 70% from month 4 to 5, while spending 7 figures per month. Dasha Chipchay, User Acquisition Manager of Glu, said: “Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested multiple variations of new interior design video concepts. They also efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”
Creative Studio Overview
- Creative innovation at scale with access to a global network of designers and editors.
- Write a creative brief or collaborate with our free concierge service for brief writing and designer management.
- Review creatives from our worldwide network of creative talent and chose which creatives to launch.
- Automatic identification of poor ad performance with recommended new ad launches.
- Free advanced reporting enhances the capabilities of Facebook’s Ad Manager and Power Editor. Also, both have rolled-up data across creatives and drill-down ability to uncover meaningful insights.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition is a badged Facebook and Instagram Marketing Partner that offers the world’s first end-to-end user acquisition platform with a Creative Studio, AI-powered automation, and action-based reporting for Facebook Advertisers. The company has acquired over 75 million app installs and leads for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell, and many others. Solutions include Creative Studio, AdRules 30-day free trial, and FREE reporting to enhance Facebook’s native tools capabilities. For more information, visit www.consumeracquisition.com.
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