Author: Brian Bowman

Creative Studio for Facebook Ads Publicly Available from Consumer Acquisition

Posted on by Brian Bowman

A new digital ad design solution enables advertisers to seamlessly generate hundreds of creatives through a dynamic, pay-for-performance studio to leverage for user acquisition campaigns on Facebook. Now Facebook ads publicly available through Consumer Acquisition’s Creative Studio.

 

SAN FRANCISCO, Calif. – August 1, 2017

Facebook Ads Publicly Available

Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world’s first end-to-end acquisition platform, announced Facebook Ads publicly available through its Creative Studio solution that delivers creative design at scale to Facebook advertisers. Starting today, all Facebook advertisers will be able to access Consumer Acquisition’s pay-for-performance marketplace for engaging designers and video editors to source ad creatives dynamically for campaigns.

High-performing digital advertising campaigns on Facebook require a considerable investment in creative development and choosing the right visuals to offer advertisers the best chance at achieving campaign performance goals. Yet, according to Consumer Acquisition’s internal analysis, about 95% of ad creatives are ineffective at converting installs and leads to meet the advertiser’s financial objectives. Advertisers must test a constant rotation of hundreds of ad creatives to drive optimal campaign performance.

facebook ads publicly availableBrian Bowman, CEO of Consumer Acquisition, said: “We’ve produced over 250,000 Facebook ads and spent over $200 million in Facebook advertising using AI-powered automation, and we know what works in the ad creative market. Our top-performing advertisers know that maintaining profitable performance with Facebook ads requires a constant refresh of videos and images. So, we’re pleased to now offer a scalable solution to all Facebook advertisers with our Creative Studio. With a short creative brief, advertisers receive new videos and images from our global network of designers and editors, they choose which creatives to run, upload to Facebook, and pay-for-performance.”

Chris Akhavan, Chief Revenue Officer, Glu Mobile, said: “We’ve worked with many Facebook Marketing Partners and Consumer Acquisition has consistently produced the highest performance with strong creative. We are looking forward to seeing their Creative Studio in action.”

Creative Studio Overview

facebook ads publicly available

  • Creative innovation at scale with access to a global network of designers and editors.
  • Write a creative brief or collaborate with our free concierge service for brief writing and designer management.
  • Review creatives from our worldwide network of creative talent and chose which creatives to launch.
  • Automatic identification of poor ad performance with recommended new ad launches.
  • Free advanced reporting enhances the capabilities of Facebook’s Ad Manager and Power Editor. Also, with rolled-up data across creatives and drill-down ability to uncover meaningful insights.

 

About Consumer Acquisition

Founded in 2013, Consumer Acquisition is a badged Facebook and Instagram Marketing Partner. They offer the world’s first end-to-end user acquisition platform. This includes a Creative Studio, AI-powered automation, and action-based reporting for Facebook Advertisers. The company has acquired over 75 million app installs and leads. Acquired for Glu Mobile, Checkout51, Sunbasket, EBATES, PlayStudios, Brainwell, and many others. Solutions include Creative Studio, AdRules 30-day free trial, and FREE reporting to enhance Facebook’s native tools capabilities.

For more information, visit www.consumeracquisition.com.

Media Contact: Kate Pietrelli for Consumer Acquisition, 925-583-5270, Press@ConsumerAcquisition.com

Facebook® is a registered trademark of Facebook Inc.
Google® is a registered trademark of Google LLC.

Best Facebook Ad Creatives to Reach Gamers

Posted on by Brian Bowman

Facebook Ad Creatives

No matter what platform you’re using to reach your audience, from TV ads to general display and social media, to in-app ads, it’s critical that your Facebook ad creatives and your messages are a cut above the rest. Also, because your target audiences only offer a moment of their attention, the most eye-catching and best Facebook ad creatives will win and convert gamers into engaged players.

Genres of Gaming

Across all genres of gaming, we’ve seen a few common creative tactics that appeal to gamers. For instance, Power Language. Also, using phrases in your Facebook ad creatives like “Best New App,” “Top-Ranked,” or “Most Addictive,” works well. In addition, including language that offers Social Proof is effective. “Downloaded more than 10 million times worldwide,” is one example. Also, “Over 2 million active users.” is another. Plus, “5 million players love this app.” is effective, as well. Including strong calls to action in your Facebook ad creatives is key to click-through. Such as, “Play Now”, “Download”, and “Get Started.”

Nuances Between Game Genres

At the same time, there are nuances in what it takes to have successful Facebook ad creatives between game genres. We’ve run over $260 million in Facebook advertising campaigns for companies, including game developers across a wide array of genres, and the following dives deeper into the differences between Casino, Action-Adventure, Brain/Cognitive Training, and Casual Games:

Casino Games

A hotly competitive market, online casinos, and gambling titles have grown to become a $40 billion industry. It is projected to reach $67 billion by 2020 (Research and Markets, 2016). Therefore, our campaign results indicate that the most successful Facebook ad creatives use the brightest colors with high contrast. And, specifically, “busy” videos with lots of eye-catching moving elements, like running slot machines and text, are highly effective. But, be sure to include images of coins and money in ads as well. The combination of these elements gives players the idea of excitement. Especially, of what they might experience when being in the hustle and bustle of actual Las Vegas casinos.

Facebook ad creatives

Action-Adventure Games

When designed well, action-adventure games will capture player attention with a blend of great storylines, combat, and problem-solving. The Facebook advertising creative is not all too different. In addition, we find that short, fast-paced videos showing sequences of exciting activities are the most effective. For instance, showing the in-game character aiming and shooting in a hunting-style game, like Big Buck Hunter. Or, showing the characters pitching in a baseball title, or kicking and scoring in a soccer-style game. These types of Facebook ad creatives are successful because fast sequences of action show the game’s highlights. Also, the fast action conveys the excitement a user might feel when accomplishing a goal within the game. 

Facebook ad creatives

Brain and Cognitive Training Games

The billion-dollar brain-training industry is marketed to improve cognition or help prevent age-related brain decline through entertaining games. Facebook Ads that feature either images or videos asking users to solve puzzles, or challenge the user’s intelligence are the most effective in driving click-throughs. Also, these more interactive creatives are engaging by putting users in competition with themselves. This makes the user want to download the game to measure their cognitive abilities and verify results. As a result, these types of creatives also show the game’s value in a fun, yet intelligent way.

Facebook ad creatives

Casual Games

While a broad category, casual games reach the mass market. They do this by offering more simplistic gameplay rules and learned skills, compared to more complex hardcore games. In addition, casual games appeal to a wide audience of users. Yet, there are still best practices to be used when designing Facebook ad creatives. For instance, videos that emphasize the effect a player can have in the game. This includes, decorating a room with a personalized style, styling a fashion model, or preparing food dishes.

Leveraging Copy

Additionally, if a game can leverage celebrity athletes or well-known brands in its Facebook advertising creatives, it will further draw attention and awareness. Leveraging copy that indicates the feeling the user might get when playing the game is helpful, too. For example, “Excitement” or “Relaxation.” Also, copy that asks a question to challenge the user is effective. This engages the user further. Consequently, these types of creatives tell the story of a game. They also focus on the benefits that a user might get by playing. Finally, challenging them to prove something to themselves and other players.

Facebook ad creatives

Facebook Ad Creatives Reaching Gamers

Choosing the right platforms, formats, visuals, ad copy, and calls-to-action all present unique challenges. Use these platforms to capture the attention of gaming audiences. Even within these best practices, creative testing is still necessary. Aim to find winning combinations of video length, font color, copy, and content. Combinations that will delight users to install, play, and spend. So, keep testing, and you will find the best Facebook ad creatives that convert target users into engaged players.

Creative Studio for Facebook Advertising Announced by ConsumerAcquisition.com

Posted on by Brian Bowman

Facebook advertising Creative Studio delivers creative at scale using AdRules.

San Francisco, California — ConsumerAcquisition.com, a badged Facebook & Instagram marketing partner announced a Facebook creative studio BETA designed to deliver advertising creative at scale.

RealExperienceRealResultConsumerAcquisition.com helps advertisers drive successful creative at scale with a new Creative Studio for Facebook and Instagram advertising. Brian Bowman, CEO of Consumer Acquisition, said “profitable Facebook advertising requires a constant refresh of images and videos to fight creative fatigue and maintain financial performance. With a simple creative brief, advertisers receive images and videos from our network of designers, they choose which creatives to run and pay for performance.”

Chris Akhavan, Chief Revenue Officer, Glu Mobile, said “we’ve worked with many Facebook Marketing Partners and ConsumerAcquisition has consistently produced the highest performance with strong creative. We are looking forward to seeing their Creative Studio in action.”

Creative Studio Overview

  • Creative innovation at scale with access to a network of high-quality, direct response designers and video editors.Facebook Advertising Creative
  • Write a creative brief or collaborate with a free concierge service for creative brief writing and designer feedback.
  • Review creatives from our worldwide network of designers and chose which creatives to launch.
  • Automatic identification of creative fatigue and poor ad performance with user-defined rules.
  • Recommendations for new ad launches from best-performing creative, ad copy, audiences, and financial metrics.
  • Free advanced reporting enhances the capabilities of Facebook’s Ad Manager and Power Editor with rolled-up data across creatives. It also drills down the ability to uncover meaningful insights.

Consumer Acquisition (www.consumeracquisition.com) is a badged Facebook & Instagram Marketing Partner that provides a pay-for-performance studio, self-service ad technology, and managed services for mobile apps and lead generators. We have acquired over 60 million app installs for Glu Mobile, PocketGems, Checkout51, Sunbasket, EBATES, PlayStudios,  Brainwell, and others. Solutions include Creative Studio, AdRules 30-day free trial, and FREE reporting to enhance Facebook’s native tools capabilities.

Contact: Visit ConsumerAcquisition.com, Press@ConsumerAcquisition.com

Facebook® is a registered trademark of Facebook Inc.

Google® is a registered trademark of Google LLC.

ConsumerAcquisition.com Offers Free Reporting To Facebook Advertisers

Posted on by Brian Bowman

ConsumerAcquisition.com, a badged Facebook & Instagram marketing partner today announced free access to AdRules advanced free reporting platform to enhance the capabilities of Facebook’s Ad Manager and Power Editor.

 

January 17, 2017, San Francisco, California

free reportingConsumer Acquisition’s self-service ad management technology, AdRules, now offers free reporting and recommended ad launches to Facebook mobile app advertisers. Brian Bowman, CEO of Consumer Acquisition, said, “for the millions of Facebook & Instagram advertisers — big and small — looking for better reporting, insights, and recommendations to improve their advertising performance, we are now offering our AdRules advanced reporting platform for free.”

FREE reporting and ad recommendations enhance Facebook’s Ad Manager and Power Editor capabilities:

  • Receive automatic recommendations to replace poor performing creatives
  • Discover net-new audiences and creative combinations based on performance, app genre, affinity, and competition
  • Clean and simple graphs and data available on both smartphones and desktops
  • See rolled-up data across creatives and drill down to uncover the insights that matter most
  • Create unlimited custom metrics like ROI, ROAS, ARPU and upload data for in-app or offline events
  • Automated real-time insights with data updated as frequently as every 15 minutes
  • Multiple users and many Facebook advertising accounts supported
  • Save and share custom reporting views across teams or sent to your inbox
  • Built-in reporting templates for a quick start
  • Facebook SDK along with Adjust and Appsflyer integration for mobile advertisers

Consumer Acquisition (www.consumeracquisition.com)

Consumer Acquisition is a badged Facebook & Instagram Marketing Partner that provides self-service ad technology and full-service management and creative services for mobile games and apps. We have acquired over 50 million app installs and leads. For companies like Glu Mobile, Checkout51, Sunbasket, PlayStudios, Game Show Network, Brainwell, Ford Motor Company, and others.  AdRules is available to all advertisers for a 30-day free trial and now offers FREE reporting to enhance Facebook’s native tools capabilities.

ConsumerAcquisition.com Selected as Facebook Marketing Partner

Posted on by Brian Bowman

SaaS provider becomes a badged Facebook Marketing Partner with an Ad Technology specialty and Gaming expertise.

June 21, 2016, San Francisco, California

Facebook Marketing Partner

ConsumerAcquisition.com, a leader in user acquisition for mobile games and apps, today announced it was selected to the Facebook Marketing Partner program, becoming a badged Facebook facebook marketing partnerMarketing Partner with an Ad Technology specialty and an emphasis in the Gaming vertical. The Facebook Marketing Partner program is designed to help advertisers find the best technology for their needs. In addition, this designation solidifies Consumer Acquisition as an expert. Their expertise is in optimizing and scaling user acquisition campaigns on Facebook for mobile games and apps.

Consumer Acquisition’s self-service ad management technology, AdRules™, brings simplified workflow automation. It also brings transparent rules-based management to Facebook advertisers. Brian Bowman is the CEO of Consumer Acquisition. He said, “Entrance to the Facebook Marketing Partner program is reserved exclusively for industry leaders with innovative technologies. Moreover, we have spent the past 18 months optimizing AdRules to maximize performance for mobile games and apps. So, we are thrilled to be recognized by Facebook as an industry leader.”

AdRules delivers a variety of features to help the mobile game and app advertisers reduce costs at scale:

  • Advertising automation – Set rules to control budgets, pausing, bids, and more.
  • Advanced analytics – From hourly reporting to performance by image. A wealth of unique reports then allows advertisers to gain valuable new insights.
  • Mobile-first – AdRules is fully compatible with smartphones and tablets. This also allows advertisers to launch and manage ads on the go.
  • Simple UI – Simply enter a CPA target and daily budget. Then choose to minimize CPA or maximize volume.
  • No SDK required – AdRules relies on data from Facebook and mobile measurement partners. This allows advertisers to get started without implementing another SDK.
  • Free for 30 days – Advertisers can get started today with no credit card required.

 

About Consumer Acquisition

Consumer Acquisition works exclusively with Facebook advertisers, providing managed services and self-service technology. They also have a focus on mobile games and apps. In addition, Consumer Acquisition’s AdRules technology is optimized to deliver highly engaged users at reduced costs.

AdRules beta launched in January 2015 and is now publicly available to all advertisers for a 30-day free trial.

Facebook® is a registered trademark of Facebook, Inc.

Contact:

Visit ConsumerAcquisition.com

Press@ConsumerAcquisition.com

 

 

What’s the Cost Per Mobile App Install on Facebook and Instagram?

Posted on by Brian Bowman

Facebook and Instagram can be a gold mine for mobile app advertising. The volume of traffic is massive. Also, the cost per mobile app install (CPI) is often lower than competing traffic channels.

CPI is the cost of each individual consumer app download. This can help to determine the effectiveness of your install campaign. The formula used to calculate this number is straightforward: total ad spend divided by the number of app installs.

Advertisers frequently ask how much they should expect to pay per mobile app install ad on Facebook and Instagram. The answer is simple: anywhere from $0.25 to $100 CPI.

 

Cost Per Mobile App Install

But what causes the extreme variability in cost per mobile app install? That’s a little more complex. There are six primary factors that influence an advertiser’s CPI. Optimizing for each of these factors can dramatically reduce the CPT of your app install campaigns:

 

1. Cost Per Mobile App Install Verticals

An advertisers vertical is often the most important factor for determining CPI. With broader appeal comes a lower CPI, as Facebook ad costs fall when click-through rates and conversion rates increase. In the U.S., verticals like e-commerce tend to have a CPI between $0.50 and $3.00. Also, casual casino apps generally range from $2.00 to $15.00 CPI. In addition, MMORPG games will often see a CPI of +$20 on Facebook and Instagram.

 

2. Creative Optimization

The difference between optimized creative and poor-performing creative can cause a change in the CPI of 10x or more. After introducing breakout ad creative that’s been rigorously tested, we’ve seen advertisers go from $80 CPI to $3.00 CPI in a matter of days.

 

3. Workflow Automation and Rule-based Management

Many Facebook advertisers take advantage of software to automate their workflow and manage ads with rule-based management. By also using software to manage ads around the clock, advertisers can limit risk from ads that perform poorly. Finally, they can more easily scale top-performing ads. AdRules™ is a self-service platform that allows advertisers to automate their workflow and set up rule-based management of ads.

 

4. Attribution Windows

Advertisers often use different attribution windows to measure mobile app installs. For example, Facebook’s default attribution window includes a 1-day view and a 28-day click window. An advertiser will show a higher CPI by opting not to use view attribution. Instead, you can use a shorter click attribution window than 28 days or use last-click attribution (where Facebook uses any click attribution).

 

5. Geographies

The CPI by country is very different on Facebook and Instagram. The value of users by country varies as well. So, here are some of the main things to consider when valuing CPI by country:

  • Facebook vs Instagram User Value by Country
  • iOS vs Android Users in Different Countries
  • CPI in Different Territories or Regions of Large Countries

6. Cost Per Mobile App Install Audience Size

Advertisers generally notice a correlation between bigger audiences and lower CPI. Facebook’s algorithms can also more easily find high-quality users when the available audience is bigger, which leads to reduced costs.

 

Cost Per Mobile App Install – Final Thoughts

When done right, advertisers can acquire a wealth of new mobile app users with Facebook and Instagram advertising. In addition, our self-service ad management platform, AdRules™ is designed to optimize social performance for mobile app advertising and lead generation.

cost per mobile app install

 

Happy Anniversary: Consumer Acquisition Turns 3 Years Old!

Posted on by Brian Bowman

Consumer Acquisition Turns 3 Years Old! What a journey! Consumer Acquisition launched in April 2013. Thus, after three years, we have remained profitable and hired to fuel our growth.

Consumer Acquisition Turns 3 Years Old

Consumer Acquisition was founded in April 2013 by Brian Bowman.

In 2014, we developed an unbeatable creative and bidding process for Facebook & Instagram mobile app advertising.

With an unbeatable process and dissatisfaction with leading Facebook bid management technologies, in 2015 we hired Brian Kanaga (CTO) to build the ideal Facebook advertising platform for mobile app installs.

By 2016, Consumer Acquisition transforms into a social ad technology company with the launch of AdRules.

The AdRules self-service platform offers simple and powerful workflow automation that reduces manual tasks while following Facebook’s best practices. While also operating across desktop and mobile devices.

Consumer Acquisition is selected as a Facebook Marketing Partner with an Ad Technology specialty with an emphasis in the Gaming, Entertainment, and Automotive verticals.

 

Facebook Agency Focus

Most noteworthy, we’ve been focused on Instagram and Facebook advertising over the last three years. In addition, we launched AdRules™ in early 2016 to be the premier ad management solution for performance advertising on Facebook and Instagram. Consequently, AdRules™ brings tremendous efficiency to advertisers through workflow automation and rule-based management. Therefore, try it for FREE for 30 days here.

 

Facebook Agency Mission

It’s no secret that Facebook and Instagram advertising is powerful. So, our mission is to bring simplification and efficiency to performance advertisers. Also, our Facebook agency focus in 2016 is to continue developing new features that bring next-generation workflow automation to AdRules™. Finally, we solved some of the biggest problems with traditional ad management software, and remain excited about the efficiency gained in 2016 and beyond!

 

consumer acquisition turns 3

Facebook® is a registered trademark of Facebook Inc.

Google® is a registered trademark of Google LLC.

Instagram Advertising: The New Frontier

Posted on by Brian Bowman

Instagram Advertising: The New Frontier

Since Facebook bought Instagram in 2012, Facebook advertisers have recently regarded Instagram as the new holy grail of advertising potential. But it wasn’t until late this year, September 2015 to be exact, that Instagram opened its filter-filled gates to advertisers, providing them with the opportunity to reach both Facebook and Instagram users, and leverage the data consumers share with those platforms.

 

Social Media App

Instagram has become the go-to social media app for millennials and GenZ. As well as the place for brands to reach those millennials and GenZ users. Facebook and Instagram marriage has brought a new level of advertising ability to Instagram. Ranging from static ads to video advertisements. To reach their growing user base, the image-heavy platform encourages brands to make their advertisements look like user posts – blurring the lines between advertisements and organic posts.

Carousel Ad Format

With the Carousel ad format becoming Facebook’s preferred format, Instagram has also integrated this format into its platform. For example, for one ad placement, Instagram advertisers can show users multiple products or product views with a simple swipe. Also, this increases user engagement and the value of each ad placement without exorbitant cost increases.

Sunbasket Instagram AdvertisingVideo Advertisements

Video advertisements are also at a tipping point across all social channels and are quickly becoming a leader on Instagram. In addition, these advertisements on Instagram are basically a 15-second or, recently announced, 30-second spot for advertisers to reach Instagram’s 400M users. TV advertising does not get that targeted coverage unless spending millions on one spot during the Olympics or Super Bowl.

Instagram Advertising Reaching Decision Makers

Instagram advertising is making reaching large, targeted audiences feasible for brands and apps that don’t have 100 million dollar advertising budgets. And, even those that do are integrating these new opportunities into their advertising strategy. Especially to reach these ever-connected generations that are quickly becoming the leading purchase decision-makers.

When it comes to Fantasy Sports App Installs, Custom Audiences Matter!

Posted on by Brian Bowman

NFL Playoffs are finally here. For football fanatics, that means the last chance to see their favorite teams play before the season is over. For fantasy sports apps companies, it means the final chance to engage current and new customers. Especially, before the sports head into its six-month hiatus.

 

Fantasy Sports Apps

 

Thriving in the world of fantasy sports apps is much more complicated than releasing an app. It’s also hoping to acquire consumer’s attention just by being available for download. For fantasy sports app installs, success equals engaging and retaining the right audience for their app. All while maintaining the overall costs of acquiring these new consumers down. This was the case for DRAFT, head-to-head fantasy sports apps that offer players the chance to win cash and prizes in daily and weekly fantasy games.

Fantasy Sports Apps

DRAFT

Created in 2015, DRAFT was looking for a way to break through the noise of other fantasy sports apps and increase their volume and quality of users without going over their designated user acquisition budget. They realized that fantasy sports and social media go hand-in-hand. For instance, consumers, generally, post and comment on the current status of the game they are watching. Therefore, Draft connected with Consumer Acquisition to develop a strategy that would accomplish these goals.

Fantasy Sports Apps

Mobile App Advertising

ConsumerAcquisition’s expertise in Instagram and Facebook advertising and experience in the fantasy sports category came into play for Draft by developing highly-targeted mobile app advertising on Facebook and Instagram. By leveraging ConsumerAquisition’s in-house technology, AdRulesTM, to create a custom algorithm specifically tuned into the various likes of fantasy football fans, Consumer Acquisition created more than 250 image tests, test audiences, and optimization tests to identify custom sports audiences using official NFL and MLB statistics, brands, weather patterns, fantasy rankings, and all-star voting, delivering new users. ConsumerAcquisition utilized a unique approach. As a result, Draft saw a 100% user growth and a 70% cost reduction in their click per impression.

“ConsumerAcquistion brought a rigorous, statistically-driven approach to Facebook user acquisition that meshed well with our fantasy sports offering,” said Jeremy Levine, CEO, Draft. “They understand fantasy sports and our users. They systemically worked through hundreds of quantitative tests to deliver a massive increase in users.”

To learn more about ConsumerAquisition’s work with Draft, click here.

Amplifying the Connection Between Digital and Physical Retail: The Story of Shopkick

Posted on by Brian Bowman

For consumers, shopping at a brick-and-mortar store can either be an enjoyable experience – if the retailer has the right technology in place – or it can become a tedious task. For instance, having to travel from store to store to find a specific sale item. Introducing the Shopkick app, amplifying the connection between digital and physical retail.

 

Shopkick App

 

A decade ago, savvy shoppers would use a combination of the print catalog, phone calls, and web research before traveling to the store to purchase their product. That is no longer the case. As technology has made it easy to purchase everything you could possibly want from the comfort of your couch. However, for many, going to the store is still a favored method of purchasing goods. It not only serves as a social outing but also features the ability to touch and see the products. As a result, the need to incorporate technological advancements into retailers’ physical stores has become a “must-have.”

shopkick app

First U.S. Shopping Application

No other company understands and answers this consumer need quite like Shopkick, the first and most-used U.S. shopping application. It connects shoppers to physical retail by providing consumers with in-store shopping rewards, called kicks, based on their store location. Shopkick’s innovative ability to combine the physical with the digital has led to the company’s unprecedented growth. As a result, the company was acquired by SK Planet, the integrated commerce platform service provider, in October 2014.

Shopkick’s sudden growth led the Company to look for a Facebook advertising solution to solve its mobile app install acquisition needs, a solution that would scale at the right cost-per-engaged user.

 

Customized Ad Format

Shopkick turned to Consumer Acquisition to achieve their ultimate goals of reducing the cost-per-mobile-app install and increasing their user acquisition engagement rates. ConsumerAcquistion developed a customized ad format for Shopkick, which focused on mobile app installs and re-engagement ads on Facebook’s mobile news feed and audience network. And, through a series of heavy image and copy testing, Consumer Acquisition was able to increase Shopkick’s click-through rate. At the same time, decreasing the cost per install. Additionally, Consumer Acquisition leveraged Shopkick’s in-house, proprietary bidding platform. Thus, enabling them to automate bidding to outperform third-party bid platforms by 25% and eliminate percent of spend fees.

By working with Consumer Acquisition, Shopkick was able to increase user engagement by 32% and reduce cost per install. Therefore, leading them to achieve their profitability goal.

“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook,” said Manu Sharma, Vice President of Growth & Data Science, Shopkick. “With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement, and delivered profitability at scale.”

To learn more about ConsumerAcquisition’s work with Shopkick, a Shopkick case study.

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