The Definitive Guide for Facebook Advertising Best Practices

 

 

Table of Contents

 

 

Chapter 1: What Changed in Facebook’s Advertising Algorithm and What is the Impact to SaaS Bidding Platforms?

 

  • Keeping Up With Facebook’s Algorithm
  • Exploring Facebook’s Most Recent Updates
  • What Does This Mean for UA Advertisers?

 

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Chapter 2: Facebook Campaign Structure Best Practices

 

  • Facebook Campaigns Structure: Geography & Campaign Objective
  • Many Ad Sets Per Campaign to Minimize Audience Overlap for Testing
  • Many Ads Per Ad Set and Creative Variations

 

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Chapter 3: Facebook Automation Levels The Playing Field

 

  • Auto Bidding, App Events, and Value Bidding
  • Auto Placement: Right Ad, Right Audience, Right Time and Right Device
  • Auto Audiences: Lookalike Audiences and Custom Audiences for Highest Value & LTV
  • Auto Budget: Campaign Budget Optimization (CBO) Renders Bidding Tools Less Effective

 

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Chapter 4: Creative is King

 

  • Why Creative Matters: How Machine Learning and Artificial Intelligence Simplified User Acquisition for Facebook & Google UAC
  • Dynamic Creative Optimization and Split Testing
  • Campaign Budget Optimization
  • Dynamic Language Optimization
  • Split Testing

 

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Chapter 5: Reducing Wasteful Facebook Advertising Spend

 

  • Facebook Campaign Optimization Best Practices
  • Guidance to Maximize Facebook Ads Bids & Budget

 

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Chapter 6: Best Practices To Optimize Facebook & Instagram Creative

 

  • Creative Studios
  • Creative Brief & Testing Process
  • Creative Strategies to Extend the Life of Still Images
  • Best Practices for Creating Videos from Still Images

 

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