Our newest TikTok & Mobile Games infographic summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration. For in-depth creative strategies, check out our white paper TikTok UGC Ads: 2022 Creative Guide.

For apps and mobile games looking to scale their paying user base, look no further than TikTok. Skeptical about the platform? TikTok owner ByteDance generated $1 billion of player spending across its mobile games in the last year.

TikTok & Mobile Games in 2022 Infographic

Sources

• TikTok Presents: Play Everywhere – Mobile Gaming Playbook 101
• TikTok—Kantar finds ads on TikTok are seen as more inspiring, trendsetting, and enjoyable than on other platforms
• Influencer Marketing Hub—The State of Influencer Marketing 2022: Benchmark Report
• EMarketer—TikTok is the third-largest worldwide social network behind Instagram and Facebook 
• TikTok For Business—7 ways to make your videos TikTok-friendly
• RealEyes—TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention On Mobile

Want better results from TikTok?

Our industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers. Some of them include Glu, Roblox, Wooga, Zynga, and Skillz. Our proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

The mobile advertising ecosystem has evolved. So we have focused on being a reliable source of mobile app industry insights and trends. Our strategic analyses of IDFA loss and media buying automation, along with tactical guidance for user acquisition and creative teams, has helped advertisers remain profitable during an unprecedented era of change. Our industry expertise has earned coverage from CNBC, Forbes, SeekingAlpha, Business Insider, VentureBeat, TechCrunch, Mobile Marketing Magazine, and many more.

Working with a knowledgeable marketing partner that can provide extensive quantitative creative testing ensures you get the best performance from your UGC ads. Email us at sales@consumeracquisition.com to discuss your user acquisition goals.