TikTok is a hot spot for mobile app advertising right now. It is not hard to see why. The platform’s massively growing userbase and affinity for short-form video make it an ideal environment for all mobile app advertisers. Learn what TikTok is, its platform capabilities, and the TikTok culture in this Definitive Guide to TikTok Advertising.
Here are just a few reasons why TikTok has become a must-use advertising platform so quickly:
TikTok is, at its essence, a video-sharing social media platform. It lets users create videos by recording them directly from their phones using the app. This direct recording often looks the most “native” on the app, but you can also upload video from outside sources. Just make sure they’re short – TikTok videos can only be 9 to 60 seconds (unless you use a special trick to stitch them together for a video of up to five minutes and they just announced up to 3-minute native ads).
TikTok is conceptually like Instagram in that users can customize their videos with filters, stickers, background music, and other effects. Once videos are shared/published, other users can like, comment, or share the original video. They can also download the TikTok video and share it on other social media platforms. The video will still clearly be branded TikTok, even on a completely different platform, thanks to the TikTok logo and the embedded username of whoever created the video.
Unlike Instagram, TikTok content and its userbase have a reputation for being authentic. TikTok culture does not expect the visual perfection of Instagram, and that would be a disadvantage. TikTok is more playful, “real life” and authenticity driven.