Our newest User Acquisition on Unity Infographic summarizes Unity’s growth along with creative specs, campaign tactics, and platform comparisons.

The recent announcement of the Unity and ironSource merger brings exciting opportunities for advertisers looking to diversify their acquisition portfolios beyond Facebook and Google.  Unity CEO John Riccitiello highlighted how the merger means more tools “to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce.” With identity systems tied into behavioral dynamics and layered with contextual advertising, Unity and ironSource provide valuable first-party data amidst declining ad visibility.

User Acquisition on Unity Infographic

user acquisition on unity infographic

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How We Can Help

Our industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers, including Glu, Roblox, Wooga, Zynga, and Skillz. Our proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research across social channels.

As the mobile advertising ecosystem has evolved, we have focused on being a reliable source of mobile app industry insights and trends. Our strategic analyses of IDFA loss and media buying automation, along with tactical guidance for user acquisition and creative teams, has helped advertisers remain profitable during an unprecedented era of change. Our industry expertise has earned coverage from CNBC, Forbes, SeekingAlpha, Business Insider, VentureBeat, TechCrunch, Mobile Marketing Magazine, and many more.

Working with a knowledgeable marketing partner that can provide extensive quantitative creative testing ensures you get the best performance from your Unity ads. Email us at sales@consumeracquisition.com to discuss your user acquisition goals.

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