Instacart’s high-performing mobile ads designed to look like cooking tutorials are winning on TikTokTravel app downloads are up 45% as consumers invest in experiences. And 44% of retail eCommerce sales in the US will be mobile by 2025. Get details on the latest user acquisition trends and more in our September 2022 monthly roundup for mobile app marketers.


September 2022 Mobile App UA & Creative Roundup

See UGC-Style Ad Creative in Action

UA and Creative Trends in September 2022

Travel App Ad CreativeTravel App Ad Creative: Why Hopper Ads Work

Mobile-first travel startups are driving an industry revival as 61% of US travelers prefer using a mobile device to book their trips.


UGC-Style Ad CreativeUGC-Style Ad Creative Earns Consumer Trust

Only 19% of consumers find brand-created content to be authentic and 77% prefer to purchase from a brand that markets with UGC.


Traditional Brands Profiting through mCommerceTraditional Brands Profit Through mCommerce

mCommerce retail sales increased 15% while the top 50 brand apps saw 13% more installs in Q2 2022. Bath & Body Works app hits #1 in the US in August.


TikTok & Mobile Games in July 2022 Infographic[Infographic] TikTok & Mobile Games in 2022

Understand TikTok ad placement, targeting, and creative tactics along the user journey.


grocery apps creative trends

Instacart’s high-performing mobile ads are designed to look like organic cooking tutorials. And this UGC-style ad creative is winning on TikTok.

84% of consumers are more likely to trust a brand that markets with UGC and Instacart’s user acquisition strategy clearly aligns.

September 2022 Instacart ads
Source: TikTok For Business Creative Center Top Ads

Overall, grocery delivery apps have seen 40% year-over-year growth, while 1 in 5 consumers do all or most of their grocery shopping online.

Read our post on how thematic UGC is driving growth for these apps.


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