The Definitive Guide to Facebook Ads in 2020

 

Table of Contents

 

Section 1: Introduction: Facebook Advertising in 2020

 

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Section 2: What App Advertisers Need to Do Before They Start Advertising

 

  • Create a Facebook account
  • Create a Facebook business page
  • Install the Facebook Pixel
  • Create a Business Manager Account
  • For Mobile App Advertisers
    • Create a Facebook developer account
    • Create a Facebook application
    • Set up the Facebook SDK

 

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Section 3: Competitive Analysis and Creative Strategy for Facebook Ads

 

  • Why Competitive Analysis and Player Profiles are Worth Your Time

 

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Section 4: Setting up your first campaign

 

  • Your business goal—the reason you’re running the ad
  • An understanding of who you want to reach: Setting up Audiences
  • A daily or lifetime budget for your ad
  • Setting your ads up for success

 

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