The Definitive Guide to Facebook Ads in 2020

Table of Contents

Section 1: Introduction: Facebook Advertising in 2020

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Section 2: What App Advertisers Need to Do Before They Start Advertising

• Create a Facebook account
• Create a Facebook business page
• Install the Facebook Pixel
• Create a Business Manager Account
• For Mobile App Advertisers
  • Create a Facebook developer account
  • Create a Facebook application
  • Set up the Facebook SDK

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Section 3: Competitive Analysis and Creative Strategy for Facebook Ads

• Why Competitive Analysis and Player Profiles are Worth Your Time

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Section 4: Setting up your first campaign

• Your business goal—the reason you’re running the ad
• An understanding of who you want to reach: Setting up Audiences
• A daily or lifetime budget for your ad
• Setting your ads up for success

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