Unity user acquisition, Tinder vs. Peanut, and gaming ad trends on TikTok are all included in our July 2022 roundup for mobile app marketers.

Watch our most popular webinar on-demand: Influencers vs. TikTok: Get the Right Ads For Your Brand. And see how INK Games will launch their upcoming game with a treasure trove of tested ad creative.

July 2022 Mobile App UA and Creative Roundup

3D & Live Action Creative For INK Games

UA and Creative Trends in July 2022

TikTok & Mobile Games in July 2022 Infographic
[Infographic] TikTok & Mobile Games in 2022

Understand TikTok ad placement and targeting for each stage of the user journey, along with creative specs and recommendations.

creative trends for friendship apps july 2022
“Like Tinder, but for Besties!”

We compare dating apps to friendship apps to show how understanding emotional triggers makes ad creative and targeting more effective.

user acquisition on unity infographic banner july 2022
[Infographic] User Acquisition on Unity

Unity and ironSource’s merger brings exciting opportunities for advertisers looking to diversify their mobile app acquisition portfolios.

 TikTok Marketing Partner Program
Consumer Acquisition Joins the TikTok Marketing Partner Program as an Official Creative Partner

Our global network of experienced storytellers, designers, and video editors helps advertisers scale the volume and quality of their TikTok advertising.


For apps and mobile games looking to scale their paying user base, look no further than TikTok. Skeptical about the platform? TikTok owner ByteDance generated $1 billion of player spending across its mobile games in the last year.


Game Growth Journey on TikTok July 2022

tiktok mobile games infographic
Click to view the full infographic

TikTok & Mobile Games

Our TikTok & Mobile Games infographic summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration. For in-depth creative strategies, also check out our white paper TikTok UGC Ads: 2022 Creative Guide.

INK Games Case Study: Launching With 130+ Tested Ads

INK Games Prize Kingdoms

In our newest case study, we share how INK Games will launch worldwide with a treasure trove of 130+ tested ad creatives to help them scale as fast as possible.

  • An early partnership with a creative studio can improve creative strategy
  • Early ad creative testing can reduce development cycles by validating game mechanics and user motivations
  • A repository of tested ad creative enables faster scaling upon launch
  • A creative studio with media buying expertise reduces the UA burden on the internal development team

INK Games Prize Kingdoms

On-Demand Webinars


Explore our On-Demand Webinars here, including our most popular topic ever, Influencers vs. TikTok: Get the Right Ads For Your Brand.

Performance marketers using influencers for direct response campaigns must focus on how over who: how well does this ad creative perform, regardless of who is in it. Based on managing $3.5 billion in creative and paid social spend for the world’s largest mobile apps—including $102 million on TikTok— we are sharing expert recommendations on advertising with talent-driven and influencer-style ad creative.

Watch this webinar to learn about:

  • How influencer-style and user-generated content work together
  • How to focus on people over product
  • When to use actors instead of creators to minimize brand risk
  • The value of scripts vs. improvisation
  • How much of your brand is too much

Check Out Our Creative Reels!

Reels May 2022

For more information on the UA trends we will be watching in 2022, please contact sales@consumeracquisition.com.

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