Instagram updates mean new opportunities for advertisers:
- Original Reels ranked above recycled TikTok content
- Instagram Subscriptions attract monetizing viewers
- Product Tags drive native purchases
Instagram Hot Tips and Updates June 2022
Continuing to thrive, Instagram reported $12 billion in revenue in Q1 2022 and over 1.4 billion active users per month. As Instagram rolls out more creator-driven features, we expect the partnership between creators and advertisers to only grow. To unlock new audiences and adapt to Instagram’s changing environment, advertisers need to know about fresh features and updates. Our market insights and creative expertise come from managing over $3.5 billion in creative and social ad spend for the world’s largest mobile apps and web-based performance advertisers. Contact us here to work with our team of Instagram marketing experts providing ad creative and managed user acquisition services.
“From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier.” With this announcement, Product Tags became available to all users, offering advertisers a new avenue for reaching potential customers. Using the new tagging feature, users can tag the brand and then specify the product being shown on the post. If another user then clicks on the tag, they will have access to detailed information about the product through a product detail page. From there, users can confirm the purchase directly in-app. Brands will have a much easier time driving clicks into their online shop, thanks to the 1.6 million users who tag at least one brand per week. An upcoming feature, currently being tested in the US, will also allow brands to schedule product launches directly on their Instagram Shop.
Instagram Subscriptions Means New Advertising Opportunities
Instagram’s long-awaited subscription feature provides creators with a new way to monetize their content. After setting a monthly cost, creators can offer additional content to their most loyal followers, which is in the form of Subscriber Lives and Subscriber Stories. Additionally, subscribers will get a purple Subscriber Badge that shows up next to their username. Advertisers working with creators can find new opportunities with this loyal audience of paying subscribers.
Currently, creators can offer subscriptions ranging from $0.99 to $99.99. The higher amounts are ideal for private meetings such as online courses through the platform. The subscription model seems quite flexible. This means creators will come up with new and exciting ways of utilizing this feature.
Original Reels Ranked Above Recycled TikTok Content
It’s been almost two years since Reels were introduced on Instagram. Initially, they had a maximum duration of 15 seconds, which has since been substantially increased. As of last month, users now have access to 90-second Reels to give creators more time to tell their stories. One of the platform’s latest updates gives more exposure to original posts, rather than those taken from other platforms such as TikTok. Instagram Head Adam Mosseri said the algorithm change was an effort to support creators, with a promise to “…do more to try and value original content more particularly compared to reposted content.” Instagram continues to modify its ranking system. As a result, original Reels content will be critical for brands and creators to drive performance.
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