Project Goal
Leverage Consumer Acquisition’s vast creative resources and Facebook knowledge to test new creative, audience targets, and optimization goals with the objective of increasing profitability and scale in the My Museum Story app.
Summary
My Museum Story is a mystery-themed match-3 mobile game created by, developed by, and published by ZiMAD. Here, ZiMAD’s objective was to cost-effectively and lucratively leverage Facebook’s inventory to acquire high-quality users in My Museum Story across iOS and Android platforms.

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