Goal
Leverage the Consumer Acquisition to profitably scale Facebook, identify new creative and sustain high ROAS targets across tier 1 and tier 2 countries.
Summary
Matchington Mansion is a Match-3 home decor game where users design home decor and furniture by matching candy in match-3 puzzle style gameplay. Users can power-up with levels to renovate their mansions with kitchen, living, bedroom and garden upgrades. Their objective was to launch a new game, test game dynamics, identify high-value users and profitably scale spend across geographies.

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