Goal
Leverage Consumer Acquisition’s vast creative resources and Facebook knowledge to test new creative, audience targets, and optimization goals with the objective of increasing profitability and scale in the My Museum Story app.
Leverage Consumer Acquisition’s vast creative resources and Facebook knowledge to test new creative, audience targets, and optimization goals with the objective of increasing profitability and scale in the My Museum Story app.
My Museum Story is a mystery-themed match-3 mobile game created by, developed by, and published by ZiMAD. Here, ZiMAD’s objective was to cost-effectively and lucratively leverage Facebook’s inventory to acquire high-quality users in My Museum Story across iOS and Android platforms.
Creative Best Practices for Facebook & Google social advertising.
“We approached Consumer Acquisition to help us drive user acquisition for our app My Museum Story. We’ve been impressed by their expertise – beginning with a free audit of Facebook best practices where they provided actionable insights. We trusted their experience in mobile gaming and Facebook advertising and we’re thrilled with the results. They’ve successfully produced videos and carousel ads that outperformed our internal ads. Huge value added! They have changed our approach to Facebook advertising, and we are proud to recommend them to other studios seeking growth. They rock!”