• bar chart icon

    +254%

    increase in total FB volume
  • cpi icon

    57%

    outperformed FB yields by

Project Goal

Have Consumer Acquisition actively manage Facebook and Instagram user acquisition channels to maximize ROAS, scale volume, and increase gross profit.

Summary

Cooking Dash is a fast-paced, time management game from developer Glu Mobile where players help Flo cook her way to TV fame as a celebrity chef. Glu’s objective was to increase Facebook Advertising volume, generate mobile app installs while maintaining a high level of ROAS (return on advertising spend).

cooking dash

Our Solution

AD
FORMAT

Mobile App Installs on Facebook and Instagram.

BIDDING & BUDGETING

Used AdRules campaign management to scale the accounts while allowing us to optimize towards both purchases and CPI.

CREATIVE
STUDIO

Numerous A/B tests conducted in order to find the right combinations of text and creative to pair with the right audiences to maximize yields. Over 15+ videos, 70+ images, and 75+ copy variations tested in 2 months time.

FIGHTING
FATIGUE

AdRules automation features allow for easy identification of fatigued ads along with automatic launches of new creatives based on performance metrics.

Clients Testimonials

“Consumer Acquisition’s solution has the capability to scale up or dial down spend at a moment’s notice. Creative concepts in the form of video, thumbnails, and copy are all tested weekly. We've seen conversion rates improved as much as 10%.”

Ryotaro Chikaki,

User Acquisition Manager

Similar
Case Studies

Matchington Mansions
How Matchington Mansions sustained high ROAS!
+94%

7-day revenue increase

-26%

cost per mobile app install

+600

new creative combinations

SEE STORY
design home increased roas
How Design Home increased ROAS by 70%!
+70%

ROAS

+120

Creative Variations

+30

Creatives

SEE STORY
junes journey
How June’s Journey increased ROI by 180%!
+180%

ROI

+300%

volume

+350

creative concepts & variations

SEE STORY
meow match
How Meow Match increased ROAS by 89%!
+89%

ROAS

+349%

app installs

+52%

cost per purchase

SEE STORY
covet fashion
How Covet Fashion increased 7-day revenue by 220%!
+220%

7-day revenue increase

+400

lookalike and custom audiences tested

+500

videos tested

SEE STORY

As part of Brainlabs
we now offer:


Paid Search | SEO | Programmatic

Learn more!
Global CTA
whitepapers

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

    Please prove you are human by selecting the Car.