Project Goal
Have Consumer Acquisition actively manage Facebook and Instagram user acquisition channels to maximize ROAS, scale volume, and increase gross profit.
Summary
Cooking Dash is a fast-paced, time management game from developer Glu Mobile where players help Flo cook her way to TV fame as a celebrity chef. Glu’s objective was to increase Facebook Advertising volume, generate mobile app installs while maintaining a high level of ROAS (return on advertising spend).

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