Optimize UA conversion through creative competitive analysis

Roughly 85-95% of new creative concepts fail to outperform the best ad in a portfolio. To survive in this volatile ad ecosystem, 20-50 new concepts are needed to find the next winning creative.

Join David DeJong, Group Creative Director at Consumer Acquisition and data.ai on August 18th at 9 am PT / 12 pm ET to learn how this industry-leading agency uses data.ai to optimize creatives for some of the largest games in the market.

Consumer Acquisition develops more than 100,000 creatives a year and has performed over 25,000 A/B and multivariate network tests. Consumer Acquisition leverages data.ai in their famous Ad Concept Model as a tool for creative teams to do the following:

• Use creative trends to guide creative exploration
• Ensure ad creatives align with your target audience
• Overcome creative slumps with a reusable framework that uncovers fresh ideas
• Discover “where to go next” when you think you’ve tried everything