Talent-Based Tactics for Better Performance

Performance marketers using influencers for direct response campaigns must focus on how over who: How well does this ad creative perform, regardless of who is in it?

Based on managing $3.5 billion in creative and paid social spend for the world’s largest mobile apps—including $102 million on TikTok— we are sharing expert recommendations on advertising with talent-driven and influencer-style ad creative.

Join this webinar to learn about:

• How influencer-style and user-generated content work together
• How to focus on people over product
• When to use actors instead of creators to minimize brand risk
• The value of scripts vs. improvisation
• How much of your brand is too much