Managed Services and our AdRules, ad management platform are charged on a % of media spend.  The Creative Marketplace fees are charged on a per-unit basis (volume discounts available).

Creative Marketplace

Our Creative Marketplace offers advertisers a high-volume of fresh creative concepts for videos and images for Facebook, Instagram, Google UAC, Snap, Pinterest and IAB ads.  We provide a free concierge service to help with creative brief writing and feedback to designers.

  • To view supported creative specs for Facebook, Instagram, Google UAC, Snap, Pinterest and IAB ads, click here.
  • You can buy videos and images without a monthly agreement for $5,000 or get a discount when you agree to a 3-month commitment.
  • Pick the column you are interested in and pricing apply to all videos, static images and ad copy in that column, any media type can be mixed and matched together.
  • Creative revisions are limited to 2 cycles per element.
  • Turn around time is 2-4 days on average but is dependent on access to assets and complexity of requests.
  • Additional videos, static images, and ad copy can be purchased at your per unit pricing tier.
  • Monthly minimum fees do not roll over and are non-refundable.
  • Free Advanced Reporting available for any connected Facebook or Instagram account.
  • Assets can be downloaded or uploaded to a connected Facebook and Instagram account.
  • Optional: AdRules can be used for free ad building and uploading. (AdRules optimization of bids or budgets is disabled.)


Videos & Images

One-Offs $15,000 $30,000 $45,000 $60,000 $75,000
Monthly $ Commitment (no extra fees for individual creatives) $5,000 $5,000 $10,000 $15,000 $20,000 $25,000
Contract Length 1 Month 3 Months 3 Months 3 Months 3 Months 3 Months
Per Video: up to 15 seconds $1,250 $1,000 $833 $714 $625 $570
Video: Number Per Month 4 5 12 21 32 44
Video: Version or Resizing $500 $375 $300 $257 $221 $199
Static Image or Ad Copy: Original $200 $150 $120 $100 $86 $77
Static Image or Ad Copy: Variant $40 $30 $24 $20 $20 $20
Static: Resize $10 $8 $5 $5 $5 $5
Static: Carousel (per frame) $150 $113 $90 $75 $64 $58
Dedicated Client Service Rep & Slack Channel No Yes Yes Yes Yes Yes

Managed Services

Our team of User Acquisition experts manages all the work required scale to Facebook and Instagram, and we share our learnings with full transparency. With a focus on rigorous a/b testing to develop and optimize creative, our designers, editors and account managers work together to scale your net profit. We use our proprietary AdRules platform to manage ads in real time and our Creative Marketplace delivers a high-volume of fresh creative concepts for videos and images.

  • There is no minimum spend on Facebook or Instagram required.
  • Our minimum monthly fee is the greater of $15,000 or 15% of spend based on the table below with a 3-month minimum commitment.
  • Fees include all Facebook and Instagram video and image design.
  • Creative resizing fee for Google UAC, Snap, Pinterest and IAB ads: Videos $375, Images $15
  • 50% discount for the U.S. based venture-backed startups in exchange for ½% equity, vesting evenly monthly over 24 months.
Facebook % of Media Spend
Media Spend % Fee
 < $100K 15.00%
 $     150,000 14.83%
 $     200,000 14.63%
 $     250,000 14.40%
 $     300,000 14.17%
 $     350,000 13.93%
 $     400,000 13.69%
 $     450,000 13.44%
 $     500,000 13.20%
 $     550,000 12.95%
 $     600,000 12.71%
 $     650,000 12.50%
 $     700,000 12.32%
 $     750,000 12.17%
 $     800,000 12.03%
 $     850,000 11.91%
 $     900,000 11.81%
 $     950,000 11.71%
 $  1,000,000 11.63%
$1M – $1.5M 10.00%
$1.5 – $2.0M 9.00%
Above $2M 8.00%

Self-Service AdRules Platform

We developed the AdRules self-service platform to simplify user acquisition on Facebook and Instagram. AdRules brings automation to advertisers, providing a simple interface that allows them to automate nearly any process for ad management.

  • Facebook and Instagram ad management platform offering the ability to optimize, build and report.
  • A month-to-month agreement, with no long-term contracts.
  • A minimum monthly fee is the greater of $249 or 5% of spend based on the discount table below.
  • Data updates every 15 minutes.
  • Smartphone compatible.
  • Unlimited Facebook accounts.
  • Mobile measurement partners supported: Adjust, Appsflyer, Kochava, Tenjin,
Facebook % of Media Spend Fees
Spend %
 <$100,000 5.0%
 $250,000 4.5%
 $500,000 4.0%
 $750,000 3.5%
 $1,000,000 3.0%
 $2,000,000 2.5%

Support - We offer much more than just services and tools…

We offer a broad range of support options to help you when you need it most.
  • Email Support: access to unlimited email help at
  • Online Videos: For quick self-help.
  • Chat Support offered 6 am PT to 6 pm PT.  
  • Online Help
  • Dedicated Slack communication channel for any client spending above $150,000 per month.
  • For AdRules, we offer 20 hours of free training. 
  • Consulting: Designed to help you tackle optimization, rules, testing, tips & tricks and more.  $1,000 for 4 hours.


John Parides

Head of User Acquisition, Glu Mobile

“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. They continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. This team knows Facebook and how to fight off creative and audience fatigue.”

Rich Chew

Sr. Director Growth, Playstudios

richchew-150x150“We have worked with since April 2015. They bring a rigorous, a/b testing approach to maximizing volume and ROAS. They systematically work through hundreds of quantitative tests to deliver high-paying, quality users. They have been a consistently high performer with our Facebook media buys.”

Aayush Sakya

Director of User Acquisition, Game Show Network

“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by ConsumerAcquisition and would strongly recommend them to other mobile app advertisers.”

Adam Zbar

CEO, Sun Basket

adamzbar“ delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Their passion for creative testing and attention to metrics drove profitability. The quality of work reflects their experience and expertise in Facebook advertising. I highly recommend these guys.”

Eric White

Director of Mobile Marketing, EBATES

“I previously worked with and they consistently delivered strong results for mobile app user acquisition for our shopping app. When I joined Ebates, I knew they would be a good fit to help drive our mobile app user acquisition strategy. Once again, they quickly optimized our business and reduced CPI 31% and reduced cost per app registration 56% and that allowed us to scale. I would highly recommend Consumer Acquisition to any mobile app advertiser that’s looking for strong results on Facebook.”

Noah Godfrey

Founder, Checkout51

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. They have excelled in a/b testing and have discovered new creative strategies through their rigorous testing process. They have successfully scaled our spend to +$1 million per month and we look forward to continue to work with them to find new areas to grow.

Manu Sharma

VP Growth & Data Science, Shopkick

manu“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions has been tremendous.”

Sean Fox

Co-President & Chief Revenue Officer,

2“ConsumerAcquisition helped us establish our Facebook user acquisition channel, trained our team and then handed over all the accounts. By working closely together, we grew the channel meaningfully in two quarters and continue to build our Facebook business with the approach ConsumerAcquisition installed. In addition, they provided some great feedback and ideas to optimize our landing pages that help lift conversion rates meaningfully. Facebook is tough to conquer, but this team brings tremendous knowledge and experience to that task and gives you a great shot at success.

Tyson Woeste

VP Marketing, TRUECar

Tyson“ConsumerAcquisition pairs deep automotive experience with an impressive track record for Facebook advertising. They worked with us to build our Facebook acquisition channel on the web, optimized ad spend for both new and returning users to meet our cost targets. They’ve also impressed me by driving an incredibly low cost for mobile app installs. These guys are all about performance, and I recommend them to any company who wants to grow.

Alex Tikhman

Executive Vice President, Monclarity

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook!”

Finding Success With Consumer Acquisition