Competitive Trends
Word Games
- Top Competitors: Puzzle/Word Wordscapes, WordWhizzle Search, Word Cross Puzzle, Word Cookies!, Word Collect, Word Hunt, Word Tiles, Scrabble, Words with Friends, Word Connect, WordTrip, Word Mania
- TO VIEW COMPETITIVE VIDEOS, CLICK HERE

Word Game Trends
- Paper Puzzle: Mimicking gameplay with paper version
- Scientific claims: “30 minutes a day sharpen your brain” “Neuroscientists recommend playing this game to stay young”
- Challenges: “What’s Americans favorite food?” “Can you find this item?”
- Reasons to play the game: Meet friends, upgrades, learn new words, game tutorial
- Whimsical: “The first word you see is your destiny!”
- Relaxing themes: “What are you doing to decompress?” Soothing landscapes and music

Concept: Clever Challenges
- Introduce a question that must be answered by gameplay:
- Examples:
- What word is fake?
- What’s the synonym of a word
- Timed challenges that force users to act fast:
- Find five three letter words!

To See More Word Game Trends
- Section 1: Why Creative Is So Important
- Creative Tunnel Vision and How to Overcome It
- Section 2: Inspiration for Simulation / Role Playing Game Ads – Facebook and Google
- Word Games Competitors We Studied
- Word Games Competitive Trends
- word Games Creative Concepts We Recommend
- Section 3: Using Player Profiles for Market Segmentation and Creative Targeting
- Pasta Sauce, Pickles, and Howard Moskowitz
- Horizontal Segmentation for Facebook User Acquisition
- Game Theory and User Behavior Models
- People Can’t Always Tell You What They Really Want
- Player Profiles as UA Creative Strategy 2.0
- Section 4: Creative Testing and Why the Control is So Hard to Beat
- Statistical Significance vs Cost-Effective Approach
- How We’ve Been Testing Creative Until Now
- Creative Testing 2.0
- Conclusion
- Special Offers
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