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Word Games:
Creative Trends

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Competitive Trends
Word Games

  • Top Competitors: Puzzle/Word Wordscapes, WordWhizzle Search, Word Cross Puzzle, Word Cookies!, Word Collect, Word Hunt, Word Tiles, Scrabble, Words with Friends, Word Connect, WordTrip, Word Mania

Word Game Trends

  • Paper Puzzle: Mimicking gameplay with paper version
  • Scientific claims: “30 minutes a day sharpen your brain” “Neuroscientists recommend playing this game to stay young”
  • Challenges: “What’s Americans favorite food?” “Can you find this item?”
  • Reasons to play the game: Meet friends, upgrades, learn new words, game tutorial
  • Whimsical: “The first word you see is your destiny!”
  • Relaxing themes: “What are you doing to decompress?” Soothing landscapes and music

Concept: Clever Challenges

  • Introduce a question that must be answered by gameplay:
  • Examples:
    • What word is fake?
    • What’s the synonym of a word
  • Timed challenges that force users to act fast:
    • Find five three letter words!

To See More Word Game Trends

  • Section 1: Why Creative Is So Important
  • Creative Tunnel Vision and How to Overcome It
  • Section 2: Inspiration for Simulation / Role Playing Game Ads – Facebook and Google
  • Word Games Competitors We Studied
  • Word Games Competitive Trends
  • word Games Creative Concepts We Recommend
  • Section 3: Using Player Profiles for Market Segmentation and Creative Targeting
  • Pasta Sauce, Pickles, and Howard Moskowitz
  • Horizontal Segmentation for Facebook User Acquisition
  • Game Theory and User Behavior Models
  • People Can’t Always Tell You What They Really Want
  • Player Profiles as UA Creative Strategy 2.0
  • Section 4: Creative Testing and Why the Control is So Hard to Beat
  • Statistical Significance vs Cost-Effective Approach
  • How We’ve Been Testing Creative Until Now
  • Creative Testing 2.0
  • Conclusion
  • Special Offers

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Client Testimonials

"We hired to help us grow our app installs. Brian and his team have worked hard testing lots of new creative and strategies to find concepts and creative that work. They increased our mobile installs more than 600% while maintaining our cost-per-install. Their constant testing and determination have helped our company increase growth and find new areas of opportunity.”


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"ConsumerAcquisition is an absolute world-class organization that brought tremendous growth and efficiency to our paid acquisition efforts. They work with us across both mobile and paid search user acquisition, significantly outperforming all our previous Ad agencies. They learned our business quickly and massively scaled both business lines. As if that wasn’t sufficient, they continue to impress us with their deep analytical approach at increasing ROI, incredible attention to detail, and last but not least — 24/7 responsiveness."    


GM Mobile & VP Products

“We started working with in 2016. Within 12 days they were able to reduce our cost per install by 45% and quickly scaled volume while sustaining our KPI targets. We highly value their experience, dedication, and unique approach to user acquisition and we look forward to our ongoing partnership."

Tal Agassi,


“Consumer Acquisition ramped up spend within the first few weeks and capped out our daily budget while reducing our CPA by 42% within 90 days. Their Creative Studio allowed us to rapidly test new creative (images and videos) with various copy messaging while continuing to drive new customers to our platform even when we increased spend by eleven times from month 1 to month 3. They’ve transformed our business and marketing approach, and we recommend them to anyone looking to properly scale their Facebook user acquisition”.

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