Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down Word Games Creative Strategy with competitive trends & creative recommendations, so you can learn from their creative best practices.

Word Games Creative Strategy Competitive Analysis

  • Competitors: Wordscapes, WordWhizzle Search, Word Cross Puzzle, Word Cookies!, Word Collect, Word Hunt, Word Tiles, Scrabble, Words with Friends, Word Connect, WordTrip, Word Mania
  • To view competitive videos, click here.

Word Games Competitive Strategy

Word Games Creative Strategy Trends

  • Paper Puzzle: Mimicking gameplay with a paper version.
  • Scientific claims: “30 minutes a day sharpen your brain” “Neuroscientists recommend playing this game to stay young.”
  • Challenges: “What’s Americans’ favorite food?” “Can you find this item?”
  • Reasons to play the game: Meet friends, upgrade, learn new words, game tutorials.
  • Whimsical: “The first word you see is your destiny!”
  • Relaxing themes: “What are you doing to decompress?” Soothing landscapes and music.

Word Games Creative Strategy

Concept: Clever challenges

  • Introduce a question that must be answered by gameplay
  • Examples
    • What word is fake?
    • What’s the synonym of a word
  • Timed challenges that force users to act fast
    • Find five three-letter words!

Word Games Clever ChallengesWord Games Clever Challenges

Concept: Mix reviews with gameplay

  • Showcase the benefits of playing the game by adding reviews
  • Emphasize by adding the name of user and country
  • Still make gameplay the center of the ad

Word Games Mixed reviews with gameplay Word Games Mixed reviews with gameplay

Word Games Creative Trends Concept: Paper puzzle

  • Show “paper version” of the game by adding a challenge
  • Examples:
    • Americans love ____
    • Find 15 words
    • Picnic items
    • School supplies
    • Recipe ingredients

Word Games Paper Puzzle Word Games Creative Strategy Paper Puzzle

Concept: Mix footage with gameplay

  • Mix UGC with gameplay to add realism to the game
  • Mix footage with game elements to showcase various game elements

Word Games creative strategy Mix footage with gameplay Word Games creative strategy Mix footage with gameplay

Concept: Claim intro

  • Introduce gameplay with a short 2-3 sec intro card based on:
    • Mental benefits
    • Aspirational (Success, intelligence)

Claim Intro word games creative strategy Claim Intro

Concept: Goal intro

  • Introduce gameplay with a short 2-3 sec intro card based on:
    • Improvement (Improve your vocabulary)
    • Learning (Learn new words!)

word games creative strategy With Goal Intro word games With Goal Intro

Concept: Relaxation intro

  • Introduce gameplay with a short 2-3 sec intro card based on:
    • Relaxation and “me time”
    • Soothing copy that incites “time for yourself”
    • “Get lost and find words”
    • Relaxing imagery

Relaxation Intro Relaxation Intro

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