Winview Case Study

Case Study: How Winview reduced cost per install by 22%!

WinView Games is an in-game sports prediction app where viewers enter contests to predict the outcome of the plays in real time to win cash prizes. WinView’s objective was to scale up spend. Also, to acquire new users more efficiently with a greater reduction in CPI and Cost Per First Bet Install metrics.

RESULTS

-22% CPI

-28% cost per first bet install

GOAL

Leverage Consumer Acquisition’s analytical expertise & vast creative resources to test new creative elements and audience targets. Also, to help drive cost-effective installs in anticipation of their new real-money app.

AD FORMAT

Mobile app install ads on Facebook and Instagram

BIDDING & BUDGETING 

Worked within the AdRules™ automation dashboard to improve efficiency. Allowing us to adjust bids, scale with successful audiences, and effectively reach and exceed our CPI & Cost Per First Bet Install goals fast.

CREATIVE MARKETPLACE

Developed, tested and analyzed over +90 images, over +100 videos, and +60 copy variations to achieve scale towards our install and cost goals. Also, A/B tests were conducted to pair the copy, creative and audiences to maximize yields.

 SCALE & PERFORMANCE

Developed, tested and analyzed over +90 images, over +100 videos, and +60 copy variations to achieve scale towards our install and cost goals. Also, A/B tests were conducted to pair the copy, creative and audiences to maximize yields.

Anthony Giombetti | VP Consumer Marketing| WinView

“Worked within the AdRules™ automation dashboard to improve efficiency. Allowing us to adjust bids, scale with successful audiences and effectively reach and exceed our CPI & Cost Per First Bet Install goals fast.”
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