What’s working for Facebook UA? Check out our hot monthly UA tips.

Smoking Hot UA Tips, June 2021!

  • Apple killed IDFA.
  • Social advertising algorithms are rapidly evolving as we move from deterministic to probabilistic modeling.
  • To help, we’re sharing what we see working in UA – right now!
  • We’ll cover suggestions for Facebook, Google UAC, TikTok, Snap, and Apple Search Ads.

June 2021 Here’s What’s Working In Facebook UA:

  • Facebook’s App Event Optimization (AEO) is doing great.
  • Value Optimization (VO) is struggling.
  • We’re finding solid success and Return on Ad Spend (ROAS) by rebuilding top VO campaigns as AEO.

Need More Scale?

Do you want to get additional scale and pockets of efficiency from your Facebook apps that run multiple languages? Try the following:

  • AAA + AEO + Single Country + Localized creatives for that country + language targeting for that country.
  • Example:  AAA+AEO Purchase targeting France. Use French text, images, and videos. Set language targeting to French. Set ample budget to exit learning phase within 1st week.
  • Identify top creatives from your AAA campaigns. Then, launch a new test campaign with CBO+AEO Purchase + France + French language + Top Interest Groups and LALs. Note: Be careful with LALs as recent performance is significantly fluctuating. Use your top 2-3 videos/images and top 1-2 copy variations. Aim to have 4-6 ads per ad set.

Why Trust Our UA Tips?

  • Founded in 2013, we are a technology-enabled marketing services company and creative studio that has managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers.
  • We provide end-to-end creative and user acquisition services for mobile app marketers via performance-oriented creative storytelling, integrated UA, and creative optimization.
  • We provide game-changing results driven by quantitative optimization and a relentless focus on increasing your net profit driven by client-specific, creative learning agendas.
  • Need fresh assets to get ahead of creative fatigue? Check out our CA+ premium asset creation services which include: Live-Action, Video Production, Photography, Production, Full Post-Production Services, 3D-Computer Animation, Gameplay Capture (Unity & Unreal Engine), Branding, AppStore Icon & Video Design and A/B Testing, Illustration Asset Creation. Asset delivery across all major platforms: TV, OTT, DOOH, Social, Mobile Ad Networks, and more.
  • Clients, We’ve Helped Grow: Roblox, Glu Mobile, Disney, Zynga, Rovio, Jam City, SuperCell, Wooga, NBA, MLB, Ford, Sun Basket, Lion Studios, MobilityWare, and many others.

Want Better Results From UA?

Email us at Sales@ConsumerAcquisition.com

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