Facebook Creative Testing: Why Is The Control So Hard To Beat?

Check out this FUNNY and informative video to hear our CEO reveal why the control video is so difficult to beat in Facebook ad creative testing. Find out what we just uncovered (Jan 2020) that has radically improved our custom creative testing and creative strategy for Facebook ads. We’ll deep dive how we tested creative prior to our recent discovery and share our actionable tactics and strategies for new concepts and variations that are sure to reshape your creative testing processes. Your creative and UA teams will be forever grateful you have this information.

Check out our speech with Facebook from Mobile Growth Summit on why creative is important and the control video is so difficult to beat.

Talk to us at these upcoming events about our Creative Studio, fully-managed user acquisition services or self-service tools for Facebook and Google App Campaign advertisers.

Attending

App Growth Summit

March 5, 2020, Los Angeles, CA

 

Hosting Dinner

Games Developers Conference – Being Rescheduled

March 16 – 20, 2020, San Francisco, CA

 

Attending

Mobile Growth Summit: Executive RetreatOn Hold

March, 2020, Napa, CA

 

Speaking

Games Beat – Digital Only

April 28 – 29, 2020, Los Angeles, CA

 

Speaking

Mobile Apps Unlocked – Delayed

May 6 -7, 2020, Las Vegas, NV

 

Attending

Google I/O – Delayed

May 2020

 

Speaking

Mobile Growth Summit – Delayed

July 2020, NYC, NY

 

Speaking

Mobile Growth Summit

August 2020, Toronto

 

Attending

Mobile Growth Summit: Product Jam

October 2020, San Francisco, CA

 

 

 

 

Past Events:

Speaking

Mobile Growth Summit

February 12 – 13, 2020, San Francisco, CA

 

Attended

Facebook Partner Summit

October 2 – 3, 2019, San Francisco, CA

Attended

Google Partner Summit

October 22 – 23, 2019, San Francisco, CA

 

Presented

App Growth Summit 

October 24, 2019, San Francisco, CA

Attended

Mobile Growth Summit Canada 19

August 15, 2019, Arcadian, 401 Bay St., Simpson Tower
8th Floor Toronto, Ontario M5H 2Y4, Canada

 

Platinum Sponsor

Casual Connect Disneyland

August 27 – 29, 2019, Disneyland Hotel, 1150 Magic Way, Anaheim, CA 92802

Attended

Google Marketing Live

May 13 – 15, 2019, Shoreline Amphitheatre, 1 Amphitheatre Pkwy, Mountain View, CA 94043

 

Attended

Google I/O

May 5 – 9, 2019, Shoreline Amphitheatre, 1 Amphitheatre Pkwy, Mountain View, CA 94043

 

Spoke

Mobile Apps Unlocked

May 1 & 2, 2019, MGM Grand Hotel, 3799 S Las Vegas Blvd, Las Vegas, NV 89109

 

Attended

Facebook F8

April 30 & May 1, 2019, McEnery Center, 150 W San Carlos St, San Jose, CA 95113

 

Gold Sponsor

Games Beat

April 23 & 24, 2019, Two Bits Circle, 634 Mateo St, Los Angeles, CA 90021

 

Hosted Dinner

GDC

March 18 & 22, 2019, Moscone Center, 747 Howard St, San Francisco, CA 94103

 

Platinum Sponsor

Mobile Growth Summit

February 13 & 14, 2019, Park Central Hotel, 50 Third Street, San Francisco, CA 94103

 

Gold Sponsor

App Growth Summit

February 7, 2019, Marriott Hotel, 4100 Admiralty Way, Marina del Rey, CA 90292

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