As mobile app marketers diversify their media buying, UA budgets are splitting out across channels. TikTok, Snapchat, and Reels, on both Facebook and Instagram, are increasingly popular for contextual video ads, particularly for mobile games. However, testing new channels and mastering their respective formats can be daunting, especially for a UA team with limited creative resources. In this infographic, we’ve summarized video ad specs and recommendations across channels so you can get the most traction out of your best video assets.

We create and test 100K videos and images each year for clients so we know it takes 20-30 new concepts to find your next winning creative. Resizing, localizing, and scaling across channels before you have a winner simply multiplies your failure rate. However, if you want to try a new channel or test across channels, you can maximize your efficiency by making video assets that work on TikTok, Snapchat, and Reels without extra revisions. Here are the video ad specs that will work across these channels.



Video Ad Specs That Work Across Channels

TikTok + Reels + Snapchat

Video Ad Specs Across Channels
TikTok Auction In-Feed Ads | TikTok For Business
Facebook Video Ad Specs for Facebook Reels | Facebook Ads Guide
Facebook Video Ad Specs for Instagram Reels | Facebook Ads Guide
Snapchat Ad Specs and Dimensions | Snapchat for Business



Want better results from video ads for TikTok, Instagram, Facebook, or Snap?

Our industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers, including Glu, Roblox, Wooga, Zynga, and Skillz. Our proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

As the mobile advertising ecosystem has evolved, we have focused on being a reliable source of mobile app industry insights and trends. Our strategic analyses of IDFA loss and media buying automation, along with tactical guidance for user acquisition and creative teams, has helped advertisers remain profitable during an unprecedented era of change. Our industry expertise has earned coverage from CNBC, Forbes, SeekingAlpha, Business Insider, VentureBeat, TechCrunch, Mobile Marketing Magazine, and many more.

Working with a knowledgeable marketing partner that can provide extensive quantitative creative testing ensures you get the best performance from your UGC ads. Email us at to discuss your user acquisition goals.

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