The Definitive Guide to TikTok Ads 2021
- by Brian Bowman | December 7, 2020
- TikTok Advertising
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TikTok is a hot spot for mobile app advertising right now. It is not hard to see why. The platform’s massively growing userbase and affinity for short-form video make it an ideal environment for all mobile app advertisers. To learn what TikTok is, its platform capabilities and the TikTok culture CLICK HERE.
Here are just a few reasons why TikTok has become a must-use advertising platform so quickly:
- It is big! With 800 million monthly active users, TikTok has a user base more than twice the size of Twitter (340+ million) and almost double the size of Reddit (430+ million). That makes it the sixth most popular app globally based on the number of monthly active users, and one of the most downloaded apps in 2020.
- It is global. TikTok users span 150 countries worldwide (so you can do plenty of testing to smaller countries before you roll out to the US audience).
- Its userbase is well-off. 51.8% of TikTok users in the United States make over $75,000 per year.
- It is insanely video-friendly. “TikTok is the leading destination for short-form mobile video.” The platform has video ads and influencer marketing built into its DNA.
The Definitive Guide to TikTok Ads 2021
Introduction:
- TikTok 101: What it is, platform capabilities, and TikTok culture
Section One: How to Get Started with TikTok Advertising
- An introduction to TikTok’s advertising platform
- An introduction to TikTok’s advertising platform
- Standard TikTok ads
- Non-standard TikTok ads
- How can marketers use TikTok?
- How to set up your first TikTok advertising campaign
Section Two: Best Practices for TikTok Ads
- Creative Testing
- TikTok Automated Creative Optimization
- TikTok Creative Specs
- Competitive Analysis
- Bids and budgets
Section Three: Media Buying Best Practices for TikTok Ads
- TikTok audience targeting
- Custom Audiences
- Retargeting and the TikTok Pixel
- Ad placements
- Optimization goals
- How much do TikTok ads cost?
