The Definitive Guide to TikTok Ads 2021

The Definitive Guide to TikTok Ads 2021

  • by Brian Bowman | December 7, 2020
  • TikTok Advertising
  • No Comments (0)

TikTok is a hot spot for mobile app advertising right now. It is not hard to see why. The platform’s massively growing userbase and affinity for short-form video make it an ideal environment for all mobile app advertisers. To learn what TikTok is, its platform capabilities and the TikTok culture CLICK HERE.

Here are just a few reasons why TikTok has become a must-use advertising platform so quickly:

  • It is big! With 800 million monthly active users, TikTok has a user base more than twice the size of Twitter (340+ million) and almost double the size of Reddit (430+ million). That makes it the sixth most popular app globally based on the number of monthly active users, and one of the most downloaded apps in 2020.
  • It is global. TikTok users span 150 countries worldwide (so you can do plenty of testing to smaller countries before you roll out to the US audience).
  • Its userbase is well-off. 51.8% of TikTok users in the United States make over $75,000 per year.
  • It is insanely video-friendly. “TikTok is the leading destination for short-form mobile video.” The platform has video ads and influencer marketing built into its DNA.

 

The Definitive Guide to TikTok Ads 2021

 

Introduction:

  • TikTok 101: What it is, platform capabilities, and TikTok culture

 

Section One: How to Get Started with TikTok Advertising

  • An introduction to TikTok’s advertising platform
  • An introduction to TikTok’s advertising platform
  • Standard TikTok ads
  • Non-standard TikTok ads
  • How can marketers use TikTok?
  • How to set up your first TikTok advertising campaign

 

Section Two: Best Practices for TikTok Ads

  • Creative Testing
  • TikTok Automated Creative Optimization
  • TikTok Creative Specs
  • Competitive Analysis
  • Bids and budgets

 

Section Three: Media Buying Best Practices for TikTok Ads

  • TikTok audience targeting
  • Custom Audiences
  • Retargeting and the TikTok Pixel
  • Ad placements
  • Optimization goals
  • How much do TikTok ads cost?

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