Terra’s Kitchen Case Study

Case Study: How Terra’s Kitchen Lowered Cost per Acquisition!

Terra’s Kitchen is the quickest, easiest, healthiest meal kit delivery service with more than 60 recipes featuring pre-chopped ingredients and eco-friendly delivery. Their objective was to profitably acquire new customers through Facebook and Instagram.

Terra's Kitchen


CPI (cost per acquisition)
within first month of spend

cost per lead
within first months of spend

in funnel conversion rate
within first month of spend


Reduce Cost Per Acquisition while also achieving monthly user acquisition goals.


Facebook, Instagram and Audience Network


Leveraged AdRules automated campaign management to gain additional efficiency to achieve a 20% reduction in Cost Per Acquisition within the first month of spend.


A/B tested 150+ video/video thumbnails and 180+ copy variations


Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis, and ad launches.

John Clark | Director of Business Strategy | Terra’s Kitchen

“We saw immediate success in the reduction of our acquisition costs through Consumer Acquisition’s optimization strategies. Also, we leveraged their expertise in creative and conversion testing to further optimize our funnel to drive high-quality customers. Therefore, we recommend Consumer Acquisition to any business that is looking for a true partner in their growth strategies. “
Download Terra’s Kitchen’s Case Study here.   

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