Sun Basket Case Study 2

Case Study: Sun Basket increased subscribers by 447%!

Sun Basket is a subscription-based food service that delivers weekly meals in the form of pre-measured organic ingredients with recipes. They had specific weekly growth goals tied in with cost-per-acquired customer (CAC) targets. We were hired to ramp acquisition within Facebook Advertising. Working closely with the Sun Basket team, we reduced CAC week-over-week and ramped paying customers acquired per week.

RESULTS

Drove Gross Profit

 – 42% CAC (cost per consumer acquisition)

Drove Subscribers

+447% subscribers

Surpassed Growth Targets

+546% monthly acquired costumers

GOAL

User Acquisition: drive paid subscribers through Facebook Advertising.

AD FORMAT

Mobile and desktop newsfeed on Facebook and Instagram

 FUNNEL ANALYSIS & OPTIMIZATION

Mobile app installs monitoring and analyzing conversion rate fluctuations to debug potential technical issues impacting performance. Drove landing page optimization and headline testing, resulting in a -30% reduction in CAC.

CREATIVE MARKETPLACE

Produced hundreds of original pieces, achieved and sustained high- performance: +425 Instagram images, +360 Facebook images, and +145 videos.

AUDIENCE EXPANSION

Produced thousands of original, custom and lookalike audiences & interest groups. Audiences created from affinity, competitors, performance, and ability to scale.
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Adam Zbar | CEO | Sun Basket

“ConsumerAcquisition delivered outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Their passion for creative testing, use of the Creative Marketplace and attention to metrics drove profitability. The quality of work reflects theIr experience and expertise in Facebook advertising. I highly recommend these guys.”
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