Sports: Creative Trends


Competitive Trends Sports

  • Competitors: MLB Tap Sports Baseball 2020, 8 Ball Pool™, Real Boxing 2, My NBA 2K20, Tennis Clash: Online League, NBA 2K Mobile Basketball, Asphalt 9: Legends, Basketball Stars™, Homer City, MADDEN NFL MOBILE FOOTBALL, Golf Battle, WWE SuperCard, Oh My Goal! – Soccer, Baseball Boy!, MLB 9 Innings 20, NBA LIVE Mobile Basketball, Dream League Soccer 2020, MLB Champions, FIFA soccer, EA SPORTS™ UFC®, PBA® Bowling Challenge, Football Strike, Score! Hero, PGA TOUR Golf Shootout, NBA 2K20, R.B.I. Baseball 20, NBA JAM by EA SPORTS™, Football Manager 2020 Mobile
  • View competitive videos by hitting competitor tab here

Sports Trends

  • Game Overview/Gameplay: Shots of gameplay that showcase graphics and players. (Home Run Clash, NBA 2K, Boxing Star, many more)
  • Distance Challenges Simple gameplay that challenge viewers to hit an object as far as they can. (Baseball Boy, Slap Master)
  • Completion: Videos dramatizing head to head competition between players. (Darts of Fury, Home Run Clash)
  • Noov vs. Pro: Videos displaying bad versus good gameplay. (Darts of Fury, Mini Golf King)
  • Real Player Footage: Real footage replacing game characters and gameplay. (Tennis Clash, Sniper Arena, Draft Kings)
  • Cinematic Techniques: Slo-mo, camera pans, and other cinematic techniques utilizing game characters. (Johnny Trigger, Mr. Bullet, Sniper Arena, Tennis Clash)
  • Augmented Gameplay: Illustrations, emojis, talk bubbles and voice over added to gameplay or characters (Mr. Bullet, Draft Kings, Flip & Dive 3D)
  • Game Controller Overlay: Game controller overlay on gameplay to give it a game console effect. (Tennis Clash, City Fighter Vs. Street Gang)

Concept: Statcast

  • Create videos that incorporate statistics into gameplay:
  • Overlay graphics to show distance of tape measure shots and challenge viewers to play and hit home runs
  • Overlay graphics on pitching stats and ground covered by outfielders, challenging viewers to beat their opponent
  • Competitor/Share of Voice:
  • Baseball Boy: 90% SOV
  • Slap Masters: 100% SOV

Concept: Character Countdown

  • Create a countdown of featured players in the game:
  • Showcases animation style, range of players and stats
  • Use baseball card like graphics Generates engagement (curiosity over list of characters)
  • Competitor/Share of Voice:
  • Rise of Kingdoms: 28% SOV

Concept: Trash Talk Voice Over

  • Juxtapose gameplay with player trash talk:
  • Showcases gameplay and graphics
  • Mimics player dialogue and chat portion of the game
  • Uses subtitles
  • Competitor/Share of Voice:
  • Icing on the Cake: 54% SOV
  • Flip & Dive 3D: 90% SOV

Concept: Emoji Gameplay

  • Feature gameplay with emoji overlays and talk bubbles to communicate player emotions:
  • Humorous
  • Humanizes players
  • Showcases game graphics
  • Competitor/Share of Voice
  • Mr. Bullet: 3% SOV
  • Flip & Dive 3D: 90% SOV
  • DraftKings: 12% SOV

Concept: Real Game Footage

  • Intercut gameplay with real footage, so that it’s hard to tell what’s real and what’s the game:
  • Showcases game graphics
  • Promotes simulation aspect of the game: “Closest thing to being on the field”
  • Competitor/Share of Voice:
  • Tennis Clash: 50% SOV
  • Sniper Arena: 3% SOV

To See More Sports Game Trends

  • Section 1: Why Creative Is So Important
  • Creative Tunnel Vision and How to Overcome It
  • Section 2: Inspiration for Sports Game Ads – Facebook and Google
  • Sports Games Competitors We Studied
  • Sports Games Competitive Trends
  • Sports Games Creative Concepts We Recommend
  • Section 3: Using Player Profiles for Market Segmentation and Creative Targeting
  • Pasta Sauce, Pickles, and Howard Moskowitz
  • Horizontal Segmentation for Facebook User Acquisition
  • Game Theory and User Behavior Models
  • People Can’t Always Tell You What They Really Want
  • Player Profiles as UA Creative Strategy 2.0
  • Section 4: Creative Testing and Why the Control is So Hard to Beat
  • Statistical Significance vs Cost-Effective Approach
  • How We’ve Been Testing Creative Until Now
  • Creative Testing 2.0
  • Conclusion
  • Special Offers



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