Simulation / Lifestyle Games: Creative Trends


Competitive Trends Simulation / Lifestyle Games

  • Top Competitors: Vertical Design Home, Home Design Makeover, Property Brothers, House Flip, Home Design 3D, My Home Design Dreams, Home Maker, My Home Design Story, HomeCraft, House Designer, Home Street, Home Design, Dream House, Design this home, Word Villas, Planner 5D, House Flipper
  • Top Competitors: Apps Zillow, RedFin,, Homescapes, Gardenscapes, SimCity BuildIt, Home Design Story, Design This Home, Home Design Makeover!
  • To view competitive videos, click here and select competitor tab

Simulation / Lifestyle Trends

  • Day and Night: Show transitions from day to night, provoking an emotional response. (Sim City)
  • Text Transitions: Transition frames with colorful text in different shapes. (Home Design Makeover, HomeCraft)
  • Emphasize Copy Matching an Emotion: “Bring Vision to Life,” “Create your vision,” “The Power is yours.” (Sim City)
  • Client Based: Design for a specific client. (Property Brothers, Home Design Makeover)
  • Creative Expression/Design: Use pickers to create and furnish rooms and houses, while adding encouraging messages. (My Home: Design Dreams, Home Design Makeover)
  • Unique End Cards: End ad with mobile device and gameplay, search engine style, flipping logo. (Home Design Makeover)

Player Motivations

  • Motivations: “The idea of getting by in 2030 is just too big to wrap my head around, the path there is too obscure and has too many steps, so sometimes I have to turn on my Xbox… in order to feel like I’m making concrete progress in something I can control.”
  • Design Home’s recent appeal, and razor-sharp focus on real-life products and design trends, can tell us something about the type of void aging millennials are seeking to fill. They are a generation scorned by the Great Recession, holed up in city rentals, and unable to afford new homes or furniture. But they also can’t help but be influenced by social media and the excessive displays of wealth that comes with it. They long to feel what it’s like to afford the lifestyle of a successful adult.
  • – The House That ‘Design Home’ (and Millennial Anxiety) Built, Alyssa Bereznak, The Ringer

Concept: Present a Challenge to Solve

  • Explore stories with an issue to solve, targeting creative decision makers:
  • Present problem in opening: “Help grandma sell her house”
  • Decor is customized based on client needs, using pickers and furniture options

Concept: Give Users the Power

  • Utilize empowering language to engage users who want to feel more in control of their design process:
  • Mix game footage with compelling copy that speaks to directly to users’ ability to creative with their decision making

Concept: Show the Possibilities

  • Engage users and help them express their personal style by showing an array of different styles and options
  • Give users a creative outlet by transporting them to idyllic yet achievable homes

Concept: Incite Relaxation

  • Invite users to relax and unwind with concepts that compel them to disconnect:
  • Calming colors, imagery Copy that incites relaxation and “me time”

Concept: Before and After

  • Create videos that show before and after transformations:
  • Use various headers, split screen and “Cinderella Transformations” which flip screens and highlight drastic changes

Concept: New Intros and Outros

  • Create new intro and outros utilizing available assets:
  • Test Intros with full logo (Design Home Makeover, Property Brothers, HomeCraft)
  • Add search engine feature to end card (House Flip)
  • Open first frame with a challenge or question (“Can you help me?”) (My Home Design Dreams)

To See More Simulation/Lifestyle Game Trends

  • Section 1: Why Creative Is So Important
  • Creative Tunnel Vision and How to Overcome It
  • Section 2: Inspiration for Simulation / Lifestyle Game Ads – Facebook and Google
  • Simulation / Lifestyle Competitors We Studied
  • Simulation / Lifestyle Competitive Trends
  • Simulation / Lifestyle Creative Concepts We Recommend
  • Section 3: Using Player Profiles for Market Segmentation and Creative Targeting
  • Pasta Sauce, Pickles, and Howard Moskowitz
  • Horizontal Segmentation for Facebook User Acquisition
  • Game Theory and User Behavior Models
  • People Can’t Always Tell You What They Really Want
  • Player Profiles as UA Creative Strategy 2.0
  • Section 4: Creative Testing and Why the Control is So Hard to Beat
  • Statistical Significance vs Cost-Effective Approach
  • How We’ve Been Testing Creative Until Now
  • Creative Testing 2.0
  • Conclusion
  • Special Offers


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