Paid search has been at the heart of our offering since Brainlabs was founded and we consider ourselves to be the absolute market leader in this field. Although we are extremely close partners with Google, we also innovate ahead of them in best practice, having devised and tested our advanced consolidated account structure, D’Artagnan, which outperforms Google’s own. Brainlabs is often sought after to collaborate with Google directly for LTV and search maturity projects.
What makes us your best partner for Paid Search?
We developed and adopted our own unique and proprietary account structure – D’Artagnan. Not only do we proactively embrace the automation features offered by modern search, but we also evolve our approach to maximize them. With D’Artagnan, we are able to optimize more quickly as it enables our campaigns to make the most of the opportunities offered by machine learning. Like all of our best practices, this was derived from our constant testing and learning process.
We are able to facilitate rapid and scaled implementation of strategies, and aid our teams in monitoring the ever-changing market competition and search behavior with our proprietary tool stack, of which over 40 are built primarily with search in mind. Some are broad-reaching, but many of the most effective tools focus on solving a discrete challenge, such as quickly and reliably building campaigns. With these tools, we are able to maintain best practices established by our experts and ensure our global teams are always working consistently across all regions.
Star Tool of Paid Search: Subquery Reporter
This tool streamlines the process of reviewing search query data to identify new keywords and negatives by performing n-gram analysis on the vast amounts of query data available to search advertisers. This enables trends and opportunities to surface automatically and our teams can react quickly to changing search behaviors. It now also enables us to find insights on the performance of responsive search ads.
Results that speak for themselves
Since day one, Brainlabs has successfully unlocked efficiencies from every paid search account we’ve onboarded. With a modern approach to search and adoption of our proprietary D’Artagnan account structure, we’ve seen conversions nearly double while simultaneously reducing CPA by 3%.
More impressively, our work on Which? saw a +64% conversion increase at a -40% CPA:
“As well as being simpler and quicker to build, and maintain, this structure drives significantly better performance – testing against traditional structures for Which, we saw a 64% increase in conversions, at a 40% lower CPA.”