Free Competitive Ads & Mobile App Benchmarks


See Competitive Benchmarks

  • Ever wonder how your app performs vs your competitors? Finally, you can see competitive benchmarks from other apps for metrics, bidding strategy, audience & country targeting, creative & placement.
  • Sort by Campaign Objective, Timespan, Optimization Strategy, Mobile OS, Geography
  • Metrics: CTR, CPM, CPC, CPI, IPM, Conv%
  • Monetization & D7 Cohort Data: Revenue / Purchase, ROAS, Cost / Purchase, Purchase To Install %
  • Bidding Strategy: Value (1D vs 7D), AEO, Min ROAS, Lowest Cost (with / without cap), Lowest Cost with min ROAS)
  • Ad Set Types: CBO, DCO, DLO and optimization combinations
  • Audience & Country Targeting: LookAlike, Interest, Country Targeting, Lookalike Stacks
  • Account Activity: # of Active Campaigns, AdSets, Ads, Videos and Ad Copy
  • Placement: Auto Placement, Facebook, Instagram, Audience Network, Stories

Our Creative
Studio Benefits

  • Our $3 billion in paid social ads managed for mobile games & mobile apps
  • Our elite Hollywood-based creative team has designed and produced over 300,000 videos.
  • Eliminate internal creative tunnel vision with our out of the box creative thinking.
  • We know what works across many gaming clients on Facebook and Google.
  • Creative insights with AI suggestions for best color, objects, musical key, music tempo and more.
  • Competitive benchmarks for metrics, bidding strategy, ,audience & country targeting, creative & placement.



Check Out
Our Work

Creative Drives Performance! Facebook and Google’s new algorithms have simplified media buying, making ad creative the primary driver of performance. Our in-house Creative Studio has produced over 300,000 creatives and we’ve managed over $3 billion in social advertising spend. As a result, we deliver ad creative at scale for these channels:


  • Seeking to acquire, retain
  • and monetize mobile app users
  • or leads more efficiently from
  • Facebook, Instagram, Google UAC,
  • Snapchat and Pinterest?
  • Contact us today!
Creative Studio


  • Creative Audit: Review your creative to loearn what works and fails so we can provide fesh ideas.
  • Deep Cometitor Audit: Study your competitors’ best ads to steal what is working best for them.
  • Asset Review: Deep dive on your avialable assets to see how we can create the best ads.
  • Review Player Profiles: Understand what motivates your players to inform our creative strategy.
  • Creative Strategy: Custom, bespoke strategy is generated mini briefs for your approval.
  • Data-Driven Optimization: Based on KPIs we learn and iterate creative strategy and designs.
  • AdRules Platform: Easy creative reviews and approval wit 1-click uploads to Facebook & Google.


“Having worked with before, we trusted them to launch our game in the most profitable way possible. They hit the ground sprinting and quickly scaled creative testing. They eliminated poor performing creative, audiences and countries and aligned budget to the most scalable regions. Also, they consistently deliver scale, profit and high quality creative. We highly recommend them for anyone looking to grow their Facebook user acquisition.”

Jason Zhao,

VP Consumer Marketing

“Consumer Acquisition immediately ramped design production using their Creative Studio. They rapidly created and tested multiple variations of new interior design video concepts and efficiently identified winners, that transformed our business month-over-month. We enjoy working with them and love their diverse creative capabilities. We highly recommend them to anyone looking to properly scale their Facebook user acquisition!”

Dasha Chipchay,

User Acquisition Manager

“Consumer Acquisition is a valued long term marketing partner for MobilityWare. Their market expertise and quick testing strategies allow for creative success repeatedly. We wanted to find pockets of revenue Worldwide and CA was able to do it quickly with creative. We can always rely on CA to partner with us to find the best solutions for long term success.”

Stevie Lutgen,


“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. In addition, they continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. As a result, this team knows Facebook and how to fight off creative and audience fatigue.”    

John Parides,

Head of User Acquisition

“Consumer Acquisition was instrumental in scaling Meow Match Android worldwide and hit another home run with our subsequent iOS rollout. The team at Consumer Acquisition consistently delivers on weekly creative refreshes and audience testing, utilizing a results-driven strategy that has increased revenue and installs while keeping costs low. We look forward to continued success launching our next title."

Brent Orford,

EVP Marketing

"We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by Consumer Acquisition and would strongly recommend them to other mobile app advertisers.”

Aayush Sakya,

Director of User Acquisition

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Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

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