Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down Puzzle Hidden Object Games with competitive trends & creative recommendations, so you can learn from their creative best practices.

Puzzle Hidden Object Games Competitive Analysis

  • Puzzle game competitors: June’s Journey, CC Friends Saga, CC Soda Saga, Gardenscapes, Homescapes, Toon Blast, Toy Blast, Cookie Jam, Sweet Escapes, Lily’s Garden, Funky Bay, Best Fiends, Lost Island, Manor Cafe, Resort Hotel, Passion Puzzle, Design Home Express, Meow Match, Diner Dash, Pet Rescue Saga, Choices, My Home: Design Dreams, My Cafe, Word Villas, Vineyard Valley, Township
  • Hidden Object game competitors: Pearl’s Peril, Criminal Case, The Secret Society, Agent Alice, CSI Hidden Crimes, Diggy’s Adventure, Hidden City, Letters from Nowhere, Murder in the Alps, Mysteries of the Past, Tropicats, Adam Wolfe: Dark Detective Mystery Game, Adventure Escape, Hidden Objects Mystery Society, Pearl’s Peril, Seeker’s Notes: Hidden Mystery, Bubble Island, Survivors: the Quest, Temple Run 2, Township: Farm & City Building, Horse Haven World Adventures, Klondike Adventures, Diamond Dash, Stand O’Food, Virtual City Playground, Just Dance Controller, Just Dance Now, Trials Frontier, Ubisoft Club, Cage & Aviary Birds, Clipomatic, Colorfy, Color Your Call, Galatea, Murder Minute, Paint Color, Quiz Crazy, Shudder, Tarot
  • To view competitive videos, click here

puzzle hidden object games

Puzzle Hidden Object Games Player Profiles

Demographics/Profiles Summary:

  • 91% women aged 35+, 18% of whom aged 65+
  • 70% play in the living room, 40% play in bed, 60% watch TV while playing
  • Favorite YouTube channels include Bernadette Banner (sewing, vintage art), Rachel Maksy (vintage makeup), and Kendall Rae (murder mystery)
  • Other games they enjoy are also strongly story-driven:
  • Hidden Object: Seekers Notes: Hidden Mystery, Hidden City, Criminal Case, Pearl’s Peril, Murder in the Alps
  • Words: Word Whizzle Search, Bible Verse Collect
  • Town-building: Klondike Adventures

Target Audience

  • “Escapist Homebodies” (Introverted High Payers)
  • Demographics Women 45-60+
  • Motivations: Escapism, Self Improvement, Self Expression, Self Care

Puzzle Hidden Object Games Player Motivations

Solitary Story Player:

  • Hooked by the story and can’t wait to know what’s next!
  • Wants to know what happens next in the story, but doesn’t want to sacrifice her island decoration to progress faster
  • Wants to decorate her island to her own taste
  • Looking for an immersive solitary bubble to recharge away from the world

Solitary Self-Challengers:

  • Story and decorations are nice but secondary: what matters is hidden-object scenes
  • Immersive gameplay helps her relax into repetitive, hypnotic focus
  • Wants to relax through steady self-improvement Play is “me-time”
  • Looking for a good brain-teaser to improve their memory
  • Cares most about the gameplay, less about the story

Puzzle Hidden Object Games Competitive Trends

  • Cinematic Storytelling: Romantic, dramatic stories (Murder in the Alps, Criminal Case, Galatea)
  • Female-centered storytelling: (StoryScape, Solve It, Galatea)
  • Cats!: “Find the Cat” concepts are becoming more ubiquitous and beginning to evolve (Criminal Case, Hidden City)
  • Hidden Object Countdowns: (Pearl’s Peril, Hidden City)

puzzle hidden object games

Concept: Story-focused challenges

  • Attract Hidden Object players with hidden object challenges in a movie trailer-like format, like Murder in the Alps and Criminal Case
  • Try counted clues in Criminal Case style (before and after)
  • Use a series of images/hidden object challenges that tell a story (similar to Murder in the Alps)

puzzle hidden object games puzzle hidden object games

puzzle hidden object games

Concept: Story-focused countdowns

Use crime scenes to create more of a story in finding hidden objects (Pearl’s Peril, Criminal Case, Murder in the Alps)

puzzle hidden object games puzzle hidden object games

Concept: Character-centric Stories

  • Utilize simulation/role playing-style (e.g. Pocket Gems Episode) technique to tell character-centered stories (Solve It, Storyscape)
  • Create simple puzzles that “save” your main character – targeting both solitary story-centric and self-challenge players (Homescapes)
  • Tell character-centered stories with voice over and/or supers (Galatea, Dream Home Solitaire)

puzzle hidden object games puzzle hidden object games
puzzle hidden object games puzzle hidden object games

Concept: Gameplay Methods

  • Combine live action people playing the game (relaxed, escapist) with gameplay (Klondike, Pearl’s Peril)
  • Combine gameplay with leaderboards (Tropicats)

puzzle hidden object games puzzle hidden object games puzzle hidden object games

Concept: “Find the Cat”

Incorporate saturated interiors with food with the “Find the Cat” challenge or other short headers/items:

  • “Find the Gun”
  • “Locate the Dog”
  • “Find the Rope”
  • “Discover 5 Cats”
  • “Find 5 Oranges” (Criminal Case, June’s Journey)

Consider using cinemagraphs like the bar scene (Pearl’s Peril, Hidden City)

puzzle hidden object games

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