In this post, we will share productivity app creative trends and user motivations, and show you why productive habit tracker ads work.

Productivity App Creative Trends

Why Productive Habit Tracker Ads Work

  • See what’s working right now for productivity app ad creative
  • Discover user motivations for using productivity apps
  • Compare top productivity app creative trends
  • See successful ad creative from Cozi and Productive, based on Facebook Ad Library and MobileAction

From grammar checks to grocery lists, productivity apps have transformed how efficient we can be at work and at home. While different productivity apps focus on specific user needs, such as to-do lists or calendars, there are universal user motivations for productivity apps that drive their appeal among consumers broadly.

Using our Ad Concept Model, we’ve analyzed creative trends and user motivations for productivity apps. The model creates lanes for a creative team to explore while eliminating unfocused ideation that doesn’t align with target personas, motivations, or trends. Each ad concept model supports 30-50 ideas for each app category by pairing current creative trends with proven user motivations.

 

Productivity App Creative Trends

AdRules, our proprietary SaaS platform, analyzes 3.5 million videos and is updated daily. Reviewing top competitors in a category provides a broad view of what creative is working right now and what isn’t. Consider these creative trends like fashion – they keep changing and going in and out of style. To identify creative trends, use Facebook Ad Library to see every ad currently running on their ad network. You can also use Mobile Action, SensorTower, or AppAnnie competitor libraries.

Top mobile apps in the productivity space include Todoist, Grammarly, Evernote, Done, Productive Habit Tracker, Structured, Due, Cozi, Notability, Good Notes, IFTTT, TickTick, Trello, To-Do, Fantastical, Any.do, Notion, Airtable, Anylist.

Broad concepts and trends we see for productivity apps include:

  • App Overview: Overview of key features, combined with screenshots, reviews, user success stats, and more.
  • Key Feature: Focused on a single feature and its benefit.
  • Tips & Quizzes: Communicating features or benefits through advice, stats, or quick questions.
  • Testimonial/UGC: User or independent reviews of the app detailing features and/or benefits.
  • Visually Compelling: Photography featuring nature or other visually arresting scenes, imagery that leverage product design.
  • Animated Text: Kinetic typography or motion graphics.
  • Brand: Leveraging brand message/campaign to build trust and authority.
  • Competitive/Before & After: Comparing the app against similar apps, methods, processes; Before/After, Old way vs New way.

 

Productivity App User Motivations

Below, we’ve outlined high-level motivational triggers for a productivity app user. The included motivations are for productivity apps broadly, not a specialized app category such as habit trackers or note-takers.

  • Organization: Seeking more efficient, clear, and organized processes.
  • Time-Saving: Wanting to do things more quickly and efficiently.
  • Aspiration: Interested in self-fulfillment, accomplishment, and satisfaction.
  • Emotional Benefit: Interested in relieving stress, gaining peace of mind, feeling successful.
  • Social Proof: Requiring independent assessment, reviews, or testimonials to overcome doubts, objections, and fears.
  • Design: Attracted to design, synergy, UI, and aesthetics.

productivity app user motivations

Productivity App Creative Trends x User Motivations

We map identified creative trends to user motivations within the category to develop and iterate on different concepts. In the model below, each box represents a different ad creative concept and we’ve included a sample set. Our ad concept matrix supports almost 50 creative concepts for productivity apps by pairing eight trends with six user motivations.

The proposed ad concept model acts as a foundation for an iterative creative process that can be customized and extended to develop endless ad concepts for an app, website, or service. By building a scalable infrastructure for creative ideation, we provide unique lanes for creative teams and media buyers to explore ideas. The model also acts as an archive of knowledge to ensure we are always optimizing what we’ve learned.

productivity app user motivations ad concept model

Test and Learn 

While not all creative trends will work persuasively with each motivation, expand concepts even further by targeting specific personas within each pairing. Integrating performance data, competitive analysis, and UX, you can develop a bespoke creative strategy targeting behaviors, triggers, and preferences through individual concepts.

Optimize and Iterate

We’ve learned why it can be hard to beat your control video. But a constant stream of fresh creative concepts and smart, iterative testing means we can beat the algorithmic odds. Once you have a winner, then resize, localize, and scale.

Winning Ads For Productive Habit Tracker

Productive Habit Tracker, helping people “build a routine of positive, life-changing habits,” is utilizing several creative trends along with specific user motivations. Because Productive uses a subscription model, user motivations for subscription apps are also relevant. See our Ad Concept Model for Subscription services here.

Below are some top-performing ad examples from Facebook Ad Library.

productivity app Cozi ads

productivity app habit tracker
Source: Facebook Ads Library

Why use an Ad Concept Model?  

Consumer Acquisition’s Ad Concept Model ensures we always have new creative concepts to stay ahead of creative fatigue. We’ve designed our process so we know what works, why it works, and how to do more of it. From niche to mainstream, our Ad Concept Model means our clients get reliable top-performing creative in the most cost-efficient and scalable way.

Our industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers, including Glu, Roblox, Wooga, Zynga, and Skillz. Our proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

As the mobile advertising ecosystem has evolved, we have focused on being a reliable source of mobile app industry insights and trends. Our strategic analyses of IDFA loss and media buying automation, along with tactical guidance for user acquisition and creative teams, has helped advertisers remain profitable during an unprecedented era of change. Our industry expertise has earned coverage from CNBC, Forbes, SeekingAlpha, Business Insider, VentureBeat, TechCrunch, Mobile Marketing Magazine, and many more.

Email us at sales@consumeracquisition.com to discuss how we can help you stay ahead in 2022.

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