User Acquisition is now automated. So, how should UA managers adapt?
COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers
App advertisers see 100% jump in CPMs as lockdowns ease
Creative is king: UA advertising creative trends in 2020
Brian Bowman: Why it’s so hard to beat Facebook’s automated control video ads
Facebook’s Significant Edits: How to Minimize the Risk of a 20-40% Hit to Your ROAS
Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons
Creative testing: Why is the control so hard to beat?
Player profiles are the key to dominating Facebook ads in 2020
Movers and Shakers: Beeswax, TrustedHousesitters, Curve, The Specialist Works and more
Why player profiles are key to winning over gamers with Facebook ads
Movers and Shakers: RhythmOne, MediaMath, Syzygy, Uberall and more
Hot Five: Clash of Clans has its best month ever, Bernard Kim becomes a Mobile Legend, and what we learned at PGC London 2020
John Choi has joined as Vice President of User Acquisition (UA)
Former Zynga Exec, John Choi Named as the Vice President of User Acquisition by Consumer Acquisition