Here are some of the key companies and developments in the mobile advertising landscape.
Mobile Advertising Landscape
The industry is both consolidating and growing more complex. Facebook, Google, Ad exchanges, DSP/supply-side platforms, and mobile advertising networks are all pushing hard for growth. And the distinction between these companies is blurring.
As a result, providers are vying for ad dollars and making big promises about the efficiency they can provide. But this complex landscape makes it difficult. Also, it’s expensive to determine which companies have the best set of offerings to meet a mobile advertiser’s goals.
If you need mobile app installs for the Q4 holiday, we can help. We offer mobile app advertising services and have profitably managed over $100MM on Facebook and Google and we can do it for you too.
To read more, check out business insider.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition provides creative services, fully-managed user acquisition services, and SaaS tools for social advertisers. We understand the greatest ROI comes from creative testing and we have an unmatched ability to produce videos and images at scale. Our creative studio supports Facebook, Instagram, Google App Campaign, Snap, Pinterest, and IAB formats and our AdRules platform supports Facebook and Google App Campaign.
In January 2019, we announced that we’re now offering Google App Campaign for managed services and expanded our managed services offerings, and tiered them for advertisers of all budget sizes. We also enhanced AdRules with new workflow automation features: AdBuilder Express & Audience Builder Express. The platform offers the industry’s lowest fees; 60 days free, then 0.7% of spend.
Google Premier Partner
In May 2019, we were awarded a Google Premier Partner Badge; recognizing Consumer Acquisition as a leading social advertising and creative solutions. Consumer Acquisition is Google’s only Partner in North America with a Creative and Premiere Certification. The Google Partner Program is a highly selective program designed to help customers identify the highest performing and most reliable companies based on their Google App Campaign social advertising and creative needs.
A company must meet several requirements in order to qualify as a Google Premier Partner. According to Google, “Achieving Partner status means that your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base.” Premier Partners are held to an even higher standard and must demonstrate expert-level AdWords knowledge and performance in order to achieve this badge.
Facebook Marketing Partner
In addition to being a Google Premier Partner, we’re a Facebook Marketing Partner badged in Creative and AdTech. So, we’re uniquely positioned to help you with Facebook and Google App Campaign and creative and UA optimization. Contact us if you’d like to discuss how we can help with Creative or User Acquisition services.
Learn more about our Creative Studio.