TikTok has added first- and third-party cookies to their Pixel. Facebook introduced new creative fatigue guidance to recover ad performance sooner. And in-game advertising is gaining traction among non-gaming companies. Read this May 2022 roundup of platform updates and creative trends for mobile app marketers.

Questions? Let’s meet up at MAU Vegas! Our team will be at MGM Conference Center Booth #410 or come see our talk with Zynga and Jam City at 2 pm Weds: The UA Formula to Beat the 95% Creative Failure Rate. We are looking forward to connecting with the mobile app community in person! Not attending? Feel free to schedule a call with me to discuss your creative strategy.

MAU Vegas

May 2022 Mobile App UA and Creative Roundup


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UA and Creative Trends in May 2022


TikTok UA Hot Tips and Updates for May 2022

TikTok UA Hot Tips and Updates for May 2022

TikTok recently released several new UA tools to help marketers improve performance including first- and third-party cookies, a new contextual advertising solution, and a platform for trending topics.


in-app-ad format rewarded video

Most Loved In-App Format? Rewarded Video

Advertisers, publishers, and mobile gamers all love rewarded video ads. Discover why in-game advertising is gaining traction among non-gaming companies.


in-game advertising trends

[Infographic] In-Game Advertising Trends

See why in-game ads have proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences.


Facebook predicts creative fatigue

New Facebook Tool Predicts Creative Fatigue

Facebook Ads Manager introduces new creative fatigue guidance that alerts when ads are predicted to fatigue so advertisers can recover performance sooner.


Video Ad Specs

[Infographic] TikTok + Reels + Snapchat: Video Ad Specs That Work Across Channels

From file types to creative filters, find out which ad specs ensure proper optimization and improve video ad results across media channels.


episodic ads

How to Make the Best Episodic Ads for Your Mobile Game

Every game genre can drive viral installs with episodic ads and deliver the promise of “to be continued…” Discover the pitfalls and pointers from our team of Hollywood storytellers and animators.


Infographic: In-Game Advertising Trends

From viewer receptivity to different ad formats, check out our newest infographic to see how in-game advertising continues to grow across industries.


in-game advertising trends infographic


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Consumer Acquisition in the News

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Reels May 2022

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Helpful Content

For more information on the UA trends we will be watching in 2022, please contact sales@consumeracquisition.com.

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