Lucktastic Case Study

Case Study: How Luckstastic significantly reduced CPI!

Jump Ramp Games is the leader in delivering innovative promotions, rewards, and instant winning experiences through free mobile casual gaming. They wanted to scale U.S. volume of their flagship app, Lucktastic while improving deeper funnel conversion and revenue metrics.

RESULTS

55% reduction CPI

59% reduction in cost per registration

532% increase in volume

GOAL

Increase volume while reducing cost per registration using both Facebook and Instagram acquisition channels.

BIDDING & BUDGETING

Employing AdRules™, we built custom rules to manage a budget, bid and pause rules which rapidly accelerated high-performing ads and limited non-converting spend on poor ads. As we scaled, we tuned the rules to maximize volume and reduce cost per registration.

CREATIVE MARKETPLACE

We created 165+ images, 65+ videos, 25+ copy variations and built 300+ custom and lookalike audiences to drive high-performing audience growth.

AD FORMAT

Mobile app install ads on Facebook and Instagram

Kate Palmer | Acquisitions Manager | Jump Ramp Games

“We struggled to get Facebook to work on our own. After only a month, ConsumerAcquisition scaled our volume and lowered our cost per registration -59%. Their creative marketplace cranked out fresh new ads which reduced fatigue and improved our KPIs. If you’re looking to profitably scale Facebook advertising, we highly recommend this team. ”

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