Jump Ramp Games is the leader in delivering innovative promotions, rewards, and instant winning experiences through free mobile casual gaming. They wanted to scale U.S. volume of their flagship app, Lucktastic while improving deeper funnel conversion and revenue metrics.
Lucktastic Case Study
Case Study: How Luckstastic significantly reduced CPI!
RESULTS
-55%
reduction in CPI
-59%
reduction in cost per registration
+532%
increase in volume
GOAL
Increase volume while reducing cost per registration using both Facebook and Instagram acquisition channels.
AD FORMAT
Mobile app install ads on Facebook and Instagram
CREATIVE STUDIO
We created 165+ images, 65+ videos, 25+ copy variations and built 300+ custom and lookalike audiences to drive high-performing audience growth.
BIDDING & BUDGETING
Employing AdRules™, we built custom rules to manage a budget, bid and pause rules which rapidly accelerated high-performing ads and limited non-converting spend on poor ads. As we scaled, we tuned the rules to maximize volume and reduce cost per registration.
Kate Palmer | Acquisitions Manager | Jump Ramp Games
“We struggled to get Facebook to work on our own. After only a month, ConsumerAcquisition scaled our volume and lowered our cost per registration -59%. Their creative studio cranked out fresh new ads which reduced fatigue and improved our KPIs. If you’re looking to profitably scale Facebook advertising, we highly recommend this team. ”
Download Lucktastic’s Case Study here.
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