Why User Acquisition is Dead and Facebook & Google Creative are King!
- by Brian Bowman | April 30, 2019
- Facebook Advertising
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User Acquisition is dead, so what’s next for UA managers and social advertisers?
Forget everything you thought you knew about Facebook & Google App Campaign ads. In this video, you’ll learn about the recent changes and what changes are coming in the near future. In addition, we’ll discuss the future of UA and the evolving role of UA Managers. Receive actionable insights on how to achieve and sustain high performing, profitable Facebook & Google social ad spend.
Also, we’ll announce Google’s App Campaign product innovations coming out in June that are designed to give advertisers control. Find out why creative is king but 95% of new creative fails. Learn the best practices for competitive ad research and why Facebook’s Campaign Budget Optimization (CBO) releasing in September will kill all 3rd party ad tech – once and for all!