User Acquisition is dead, so what is next for UA managers and social advertisers?

Forget everything you thought you knew about Facebook & Google App Campaign ads. In this video, you will learn about the recent changes and what changes are coming in the near future. In addition, we will discuss the future of UA and the evolving role of UA Managers. Receive actionable insights on how to achieve and sustain high-performing, profitable Facebook & Google social ad spend.

Also, we will announce Google’s App Campaign product innovations coming out in June that are designed to give advertisers control. Find out why creative is king but 95% of new creative fails. Learn the best practices for competitive ad research and why Facebook’s Campaign Budget Optimization (CBO) releasing in September will kill all 3rd party ad tech – once and for all!


“User Acquisition Is Dead – Facebook & Google Creative Are King! ” with Brian Bowman, CEO of Consumer Acquisition.


In the past year, Facebook and Google App Campaign optimization algorithms have drastically improved. This created a level playing field for social advertisers of all sizes. Advantages that were once held by third-party SaaS providers have diminished. As a result, media buying and bidding became much easier and faster with these improved native tools. This being said, Facebook and Google’s algorithm improvements may eventually kill third-party adtech.

We have been given some amazing new tools and capabilities in the last few years. But, it has also meant that we have to completely remake how we structure and execute campaigns. And the recent changes are just the beginning. As the ad platforms’ AI algorithms get smarter, like with Google and Facebook, we expect the role of user acquisition managers to evolve rapidly in the next few years.

User Acquisition is Dead. So while this statement might have jarred you, the old way of doing user acquisition really is dead or at least dying.

user acquisition is dead


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