We’re proud to announce that Consumer Acquisition is one of Facebook’s Playable Developers helping gaming advertisers manage playable ads.
Today, Facebook released three new ad solutions designed to help gaming marketers reach valuable players: playable ads, retention optimization, and minimum return on ad spend (ROAS) bidding. Read original Facebook’s release here.
Playable ads will allow users to experiment with a game before installing. Playable ads can also help advertisers drive higher-intent installs because downloads would come from people who have already played the game and will be therefore more likely to play after installing. Playable ads offer three key benefits:
- Immersive: showcases your app with a lead-in video on News Feed and prompts people to tap to try.
- Interactive experience: offers a demo of your app to engage with right from Facebook before downloading.
- Engaged users: drives higher intent users for your app.
Game developers such as Bagelcode and Rovio are already seeing results using this new format. Bagelcode tested playable ads and saw a 3.2X improvement in return on ad spend on Android and a 1.4X improvement in return on ad spend on iOS. And Rovio saw a 40% lower cost per paying user and a 70% lift in day seven return on ad spend.
Starting today, playable ads will be available to all advertisers using the app install objective for ads in Facebook News Feed.
See Facebook’s original video here.
Interested in playable ads? Contact us today!
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